AdeccoOn Behalf of Microsoft | Product Marketing Manager Latam
Jul. 2020 - Jun. 2024São Paulo, BrasilProduct Marketing Manager of Microsoft 365 subscriptions at Microsoft Digital Store Latin America. - Managed the entire purchase experience and optimized the conversion funnel, driving 35% incremental sales, LTV, and reducing churn through targeted UX experiments, contributing to global eCommerce improvements and showcasing commercial acumen.
- Led end-to-end commercial partnerships between Microsoft and major players like Amex, Itaú, and PayPal, encompassing negotiation, setup, legal compliance, communication, and data analysis, resulting in a 16% increase in conversion rates.
- Conducted a price-elasticity analysis to support pricing strategies, resulting in an 18% YoY revenue increase while addressing market-specific nuances in Latin America, demonstrating a strong customer focus by ensuring team alignment and accountability.
- Achieved a 21% annual rise in new subscribers from 2020 onwards by creating engaging email marketing content that drove qualified traffic, showcasing a positive, can-do attitude and dedication to business growth.
- Delivered actionable business insights and executive reports based on data analysis that shaped strategic decisions, enhancing team alignment and accountability, improving communication with C-Levels.