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Work Background
AdeccoOn Behalf of Microsoft | Product Marketing Manager Latam
Jul. 2020 - Jun. 2024São Paulo, BrasilProduct Marketing Manager of Microsoft 365 subscriptions at Microsoft Digital Store Latin America. - Managed the entire purchase experience and optimized the conversion funnel, driving 35% incremental sales, LTV, and reducing churn through targeted UX experiments, contributing to global eCommerce improvements and showcasing commercial acumen.
- Led end-to-end commercial partnerships between Microsoft and major players like Amex, Itaú, and PayPal, encompassing negotiation, setup, legal compliance, communication, and data analysis, resulting in a 16% increase in conversion rates.
- Conducted a price-elasticity analysis to support pricing strategies, resulting in an 18% YoY revenue increase while addressing market-specific nuances in Latin America, demonstrating a strong customer focus by ensuring team alignment and accountability.
- Achieved a 21% annual rise in new subscribers from 2020 onwards by creating engaging email marketing content that drove qualified traffic, showcasing a positive, can-do attitude and dedication to business growth.
- Delivered actionable business insights and executive reports based on data analysis that shaped strategic decisions, enhancing team alignment and accountability, improving communication with C-Levels.
Santander BrasilGlobal Transaction Banking
Nov. 2018 - Jul. 2020São Paulo, São PauloGlobal Transaction Banking
- Developed sales strategy for credit cards targeting B2B clients, increasing enrollment in +37% YoY. - Led an NPS project that converted 40% of detractors into promoters, prioritizing critical feedback through a matrix of customer benefit versus technical complexity. Engaged the CEO and the executive team to drive cultural change, supported by internal marketing initiatives and recognition of top-performing employees during a CEO-hosting coffee session. Public exposure of the NPS score in official reports resulted in a significant improvement in brand perception by the market.
- Designed and executed an NPS project resulting in a 40% KPI increase by engaging C-level executives. - Endomarketing representative of the Corporate department entrusted with orchestrating online forums for over 200 corporate employees during the challenging times of the pandemic. Award: Santander Young Leader, an international program that executed strategic projects on innovation and digitalization (2018-2020)
Santander BrasilSantander Esfera - Loyalty
Jul. 2016 - Nov. 2018São Paulo, São PauloSantander Esfera
- Developed and launched the transactional earning points system to 2 credit cards, selling 180k units in a year. - E-commerce management by conducting in-depth market and funnel data analysis to optimize user experience and increase conversions to 8M clients. - Translated business strategies and customer needs into technical language, fostering collaboration with external stakeholders to drive business growth, serving as a community builder.
Volkswagen BrasilInternational logistics controller intern
Mar. 2015 - Jun. 2016São Bernardo do Campo- Ability in negotiating with auto parts manufacturers across the globe, ensuring efficient and cost-effective logistics operations. Award: Champion in the internal Talent Competition for developing the Biodiversity Index based on ETHOS Institute of Sustainability guideline.
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