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Work Background
Fernández De Castro & Asoc.Business Manager.
Mar. 2013Santo Domingo, Dominican Rep.Currently in charge of leading and overseeing the efficiency of business operations as well as setting strategic goals for Fernández De Castro & Asoc. Also in charge of coordinating and overseeing all marketing and promotional efforts orientated towards achieving the company goals. Responsibilities: • Develop goals and objectives that tend to growth and prosperity
• Design and implement business plans and strategies to promote the attainment of goals
• Organize and coordinate operations in ways that ensure maximum productivity
• Maintain relationships with partners and vendors.
• Gather, analyze and interpret external and internal data and write reports
• Assess overall company performance against objectives
• Represent the company in events, conferences etc.
Ars SDSKey Account Executive / Marketing Coordinator
Mar. 2008 - Mar. 2013Santo Domingo, Dominican Republic.I was in charge of coordinating and overseeing all marketing and promotional efforts orientated towards achieving the companies goals. Besides being the Marketing Manager for the company I was also the point person for a Key account that the company had within its umbrella of key clients. I provided personalized support for the Minor League Baseball teams of the MLB franchises located in the Dominican Republic. Within my responsibilities as a Marketing Manager we can view the following: · Coordination of the marketing logistics utilized to support the strategies elaborated by the company’s commercial areas.
· Coordinated and created all of the company’s promotional activities as well as any event in that would involve the company’s image. My efforts within the company leaded to: · The approach of new strategies that helped the company’s commercial areas to close potential client accounts.
· The unification of the company’s corporate image throughout the complete Dominican territory.
· The identification of new promotional channels that allowed an important growth in the certain specific sectors and regions where we lacked business.
Within my responsibilities as the key account executive for the Minor League Baseball teams we can view the following:
On point personalized support to all participants affiliated in the health trust. The coordination of health benefits and services rendered to the baseball teams insuring their medical coverage when needed. The maintenance of client relations with the administrators of the 30 baseball clubs that operate in the Dominican Republic. The coordination and administration of follow-up reports, constant feedback and quarterly briefings to HighMark Blue Cross, Blue Shield, whom happens to be the liaison in the United States. The Execution and planning of conferences, health benefit meetings and any other type of workshop provided or suggested by the Major League Baseball office.
Coneccion TropicalMarketing Manager
Sep. 2005 - Jul. 2008Conección Tropical, (CT) Dominican Republic:………………………..2005-2008 Within my duties I administrated, sold and ran all marketing efforts concerning the online operations for the company. I identified and executed several business opportunities
through marketing efforts, market and sector analysis as well as potential alternative business channels. I was also responsible for enforcing motivational kickoffs that blossomed
into better sales margins at lower operational costs. My efforts during my participation leaded into:
· Surpassing the expected sales projections overcoming 15% of the expected margin
within the first year of operations.
· A larger margin in sales commission offered to our company due to positive results.
· Field studies, competitors analysis and sales strategies that would provide the company with a larger market value.
COPAMEXSales Executive
Oct. 2002 - Mar. 2005COPAMEX, Dominican Republic………………….2002-2005
Job description and profile orientated towards being a sales representative. Sold items to potential customers that fitted profile, also sold company products to wholesalers throughout the entire country. Within my direct responsibilities we can take into consideration the conquest of new clients as well as the implementation of an information database to be used for future visits and courtesy calls for future sales. I was also involved in the negotiations with new distributors that allowed the company to have a better reach within the Dominican Republic’s territory.
I-global MediaAccount Executive
Oct. 1999 - Apr. 2002Dominica Republic:……………………………………………..1999-2002
Account executive involved in a rapid growing industry, online industry to be exact. I
administered add spaces that handled large margins in sales and in combined promotional
benefits. Consistent follow-ups with existing customers as well as with potential clients that
were interested in the products and services offered by the company.
My responsibilities provided the following results.
· A growth of 12% compared to past years. These results were obtained before a 12
month period.
· Maintained existing client satisfaction and multi-tasked in order to obtain new clients.
· Executed new sales techniques that allowed the company to be exposed to new
potential clients.
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