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Work Background
BLUETTISr Marketing Manager
Sep. 2023 - Mar. 2024Houston, Texas, United States• Developed and executed offline and digital go-to-market plans for new residential solar pilot program, achieving $1.5 million in marketing sourced sales year one.
• Established strategic partnerships with highly trusted local brands to accelerate awareness through on-prem activation events.
• Managed Hubspot email campaigns, achieving a 15% open rate and 20% click to open on all emails.
Guided QuicknessMarketing Accounts Director
Apr. 2023Houston, Texas, United States• Lead marketing strategy for a consulting and digital marketing agency specializing in the U.S. aesthetic private practice industry.
• Develope custom strategies for client accounts across SEO, paid search, organic & paid social, and digital advertising.
• Manage and grow key customer accounts, ensuring successful digital presence and measurable ROI.
Enchanted RockSr Field Marketing Manager
Jan. 2023 - Jul. 2023Houston, Texas, United States• Developed and executed an end-to-end omnichannel go-to-market plan to introduce Enchanted Rock to Data Center, O&G, and Manufacturing segments.
• Managed and tracked leads generated through the sales funnel from Pardot to Salesforce to show event ROI.
• Identified regional event sponsorship opportunities, managed event logistics, and served as onsite representation.
Enchanted RockMarketing Manager
May. 2021 - Jul. 2023Houston, Texas, United States• Planned and executed data-driven digital campaigns to drive leads through the sales funnel.
• Managed multi-channel campaigns across different sales verticals to drive brand awareness.
• Analyzed and optimized campaign performance to achieve desired results.
Cinch KitMarketing Manager
Mar. 2020 - May. 2021Houston, Texas, United States• Managed all marketing efforts including social media, lead generation, web development, content creation, and SEO/SEM.
• Oversaw website overhaul and improved data capture resulting in more accurate forecasting.
• Introduced ABM strategies to assist sales in winning key accounts.
CWTDigital Marketing Manager
May. 2017 - Dec. 2019Houston, Texas Area• Led internal marketing team and 3rd party agency to execute lead generation, content creation, and client activation campaigns.
• Drove demand generation efforts in the US small business sector, achieving 300 MQLs per month goal.
• Managed a one million dollar marketing budget and oversaw website development, social media, and event planning.
BMC SoftwareProgram Marketing Manager
Mar. 2014 - May. 2017Houston, Texas Area• Supported multiple field marketing and demand marketing stakeholders to create email demand generation campaigns, contributing to 20% revenue sourced by Marketing.
• Edited copy, customized email layouts using HTML, and oversaw end-to-end campaign process within Eloqua 10.
• Produced weekly reporting on email and webinar campaign statistics, fulfilled adhoc list requests, and supported live WebEx webinars.
BMC SoftwareDatabase Marketing Specialist
Aug. 2010 - Mar. 2014Houston, Texas Area• Generated detailed Marketing Campaign, Sales Pipeline, and Website reports using Omniture, Eloqua, and SFDC data, then compiled and presented reports using SAS 9.2, Excel, MicroStrategy, and Tableau.
• Managed marketing prospect lists using Eloqua and Siebel marketing tools, ensuring timely service despite a 5-day SLA.
• Maintained Marketing inbox daily, handling junk emails, hard bounce emails, opt-out requests, and email update notifications efficiently.
KnowledgeBase MarketingData Processing Specialist
Jan. 2007 - Aug. 2010Houston, Texas• Maintained direct communication with clients via email & phone, ensuring project accuracy & fluidity
• Utilized IBM mainframe environment to modify data and user parameters with JCL
• Implemented Excel formulas, macros & pivot tables to increase client report accuracy by 15%
On Point HoldingsMarketing Intern
Dec. 2004 - Dec. 2005Houston, Texas Area
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