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Work Background
YOTELDirector of Digital
Sep. 2022London, England, United Kingdom
YOTELSenior Digital Marketing Manager
Jul. 2019 - Sep. 2022
Marin SoftwareCustomer Engagement Manager
Oct. 2018 - Jul. 2019London, United Kingdom
Iglu.comPPC Manager
Oct. 2017 - Oct. 2018
Iglu.comPPC Executive
Jul. 2017 - Oct. 2017London, United Kingdom
MindshareAccount Executive
Jul. 2016 - Jun. 2017London, United Kingdom
YellPPC Plus Executive
Apr. 2015 - Jun. 2016Reading, United KingdomManaged a portfolio of over 40 Google AdWords Pay-Per-Click accounts with monthly budgets ranging from £500 to £2,000. Responsibilities included:
Building bespoke campaigns based on an initial consultation with each client
Regularly monitoring the performance of each campaign and optimising as necessary
Preparing monthly reports for clients that include the most important statistics from the month
Reviewing campaign performance with clients each month
Advising clients on how to make their campaigns more efficient
Being the clients’ sole point of contact for all queries pertaining to their PPC advertising
YellWeb Associate
Apr. 2013 - Apr. 2015Reading, United KingdomWebsite Production
Sole point of contact for customers throughout the website production process
Simultaneously managed the production of 20 websites with multiple weekly launches
Wrote copy for over 200 websites for localised businesses throughout the UK
Worked with different content management systems including Fatwire and Sitemaker
Tailored images and logos using GIMP
Responsible for the quality of all website content and design from the initial consultation to ‘go live' - Worked directly with each customer to make sure they were completely satisfied Quality Assurance
Targeted to check the quality of at least 30 websites each week. This entailed:
Checking the functionality of the websites including the mobile versions
Proofreading the websites
Ensuring that websites adhered to certain best practice SEO principles
Ensuring Yell’s advertising policy was followed
Checking various aspects of the design such as misalignment
Ensuring images were relevant and appropriate to the page content
Ensuring the business name and contact details were correct and consistent throughout the site
Ensuring that any specific requests from the customer had been addressed
Reporting anything that needed to be corrected Post-Live Digital Support
Amended websites as requested - these ranged from small tweaks to entire rewrites and/or redesigns
Screen shared with customers to show them how to use the content management system
Explained the metrics of the analytics tool and suggested ways of improving performance
Assisted with setting up Facebook, Twitter and Google+ profiles
Advised customers on how to use social media to enhance the performance of their website
Assisted with issues involving domain names such as transfers, repoints and validations
Answered simple billing queries
Processed cancellations
Resolved complaints by objection handling, authorising waivers or through I&R
Dealt with other miscellaneous queries
Increased performance levels by more than 20% in less than 4 months
Audio NetworkWork Experience
Mar. 2012 - Mar. 2012London, United KingdomPrinciple responsibilities:
- Sourcing tracks from the Audio Network catalogue to satisfy a variety of criteria sent in by customers
- Transcribing the company’s monthly new release podcasts into SEO friendly blogs
Simon WoolvertonWebsite Design and Marketing Internship
Jun. 2011 - Sep. 2011ScarboroughPrinciple responsibilities:
- Preparing and sending invoices
- Improving the design and content of various websites by using a combination of Adobe Creative
Suite, content management systems and basic HTML and CSS
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