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Work Background
Communication and Marketing Analyst
Medilab SistemasCommunication and Marketing Analyst
Mar. 2025 - Nov. 2025Brazil, Rio de JaneiroDeveloped and executed marketing strategies aligned with commercial goals Built the company’s SEO structure, improving average SERP position and tracking via Looker Studio Directed paid media campaigns and social media in partnership with an external agency MQL/SQL tracking, and funnel performance
Digital Media Coordinator/ Product Owner
MIT Technology Review BrasilDigital Media Coordinator/ Product Owner
Nov. 2024 - Feb. 2025Quantifiable Impact (based on GA4 reports): ● +21.7% increase in engagement time across sessions. ● Improved average organic search position after SEO and structural corrections. ● Increase in views per user, improving content relevance and navigation. ● Stable and growing DAU/WAU and DAU/MAU retention metrics. ● Website reached 623,000+ users within the analyzed period. Key Achievements: ● Delivered SEO/technical audit resolving 404s, broken HTML (span injection), heading structure issues, and other semantic errors. ● Rebuilt titles, meta descriptions, semantic hierarchy, and standardized editorial publishing workflows. ● Optimized images (size, compression, naming, alt text), improving page speed and accessibility. ● Reconfigured GA4 tracking—fixing event structures, parameters, and restoring data integrity. ● Created a metric pipeline and UTM governance, reducing noise across datasets. ● Conducted performance monitoring of paid and organic channels, integrating findings into the editorial backlog and marketing strategy.
Social Media Coordinator
Energy Summit GlobalSocial Media Coordinator
Apr. 2024 - Feb. 2025Rio de Janeiro, Brasil
Marketing Assistant
Santa Cecilia ResíduosMarketing Assistant
Jan. 2023 - Dec. 2023Rio de Janeiro, Brasil- Preparation of Marketing plans and projects; - CRM Systems Management - RD Station; - Management and art direction with a partner advertising agency; - Writing articles - E-mail marketing - Organization of events and internal actions; Making gifts; Internal marketing - Creation of arts in general for online and offline media;
Marketing and social media
Brazilian Secrets HairMarketing and social media
Jan. 2022 - Dec. 2023Río de Janeiro, Brasil- Organization and planning of participation in international fairs - Marketing Plan - Social media report - SEO - Mail marketing - copy and designer - Social media manager and content creation - National and international benchmark - Business proposal/presentation in multiple languages
Service desk IT
FujitsuService desk IT
Jan. 2021 - Dec. 2022Portugal- Service Desk - B2B service - Ticket resolution - technical problems - CRM
Estagiário de relações internacionais
CET LogisticsEstagiário de relações internacionais
Jan. 2017 - Dec. 2018Rio de Janeiro, Brasil
Estagiário de finanças
Caixa Econômica FederalEstagiário de finanças
Jan. 2010 - Jan. 2012• Provide general administrative support to all business areas of the company. • Archive documentation for the legal term. • Producing weekly reports about all the accounts opened by the sector.
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