Marketing Data Analyst specializing in Web Analytics, Technical SEO, and Digital Performance,
with experience building metric frameworks, optimizing website performance, analyzing user
behavior, and ensuring data accuracy across digital ecosystems. Skilled with GA4, Looker
Studio, SEMrush, Tag Manager, WordPress, and cross-channel performance analysis.
I specialize in diagnosing structural issues, improving tracking accuracy, strengthening SEO
foundations, and translating user behavior data into actionable insights. My experience
includes working with high-traffic editorial and technology platforms, where I improved
engagement, fixed technical gaps, optimized content performance, and implemented reliable
measurement frameworks.
TECHNICAL SKILLS
Digital Analytics: GA4, Looker Studio, Tag Manager, event tracking, data governance, UTM
standardization
SEO Technical: SEMrush, site audits, metadata optimization, semantic structure (H1/H3), fixing
404 errors, removing HTML noise, image optimization (size & alt text), page performance
Acquisition & Ads: Google Ads, Meta Ads, CTR/CPC optimization, funnel analysis
Tools & Data: WordPress, Excel (advanced), Power BI (beginner), SQL & Python fundamentals
Methods: Scrum, Kanban, backlog management, process documentationMore...