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Work Background
MEBDCDigital Business & Growth Consultant
Sep. 2021Sevenoaks, England, United KingdomAfter COVID, I set up a consultancy business providing guidance and advice to brands and publishers in the UK Affiliate and Performance marketing space. Clients include Acco Brands, Netmums, Vytaliving & Planet Sport.
The Compliance EngineersFounder
Aug. 2021The Compliance Engineers is a GDPR, Data Protection and Data Security Advisory business located in the UK. We provide straightforward advice and guidance to SMEs who need to effectively navigate DPA / GDPR / CCPA CPRA Compliance, Data Security & ISO Compliance. Working across core verticals we have the knowledge and experience required by a variety of businesses across verticals. for more information please visit: https://www.thecomplianceengineers.co.uk/
ProvifyAdvisor
Aug. 2020Provify is a proprietary social proof and user engagement platform, focused on optimising business reviews and GMB profiles. Built to help brands and publishers improve conversion rates, increase engagement and report better ROI. We work on a monthly licence or performance model - whichever suits our clients. For more info please visit www.provify.io or inbox me.
NetmumsBusiness Development Lead
Jun. 2020 - Jun. 2023Supporting Netmums.com to realise revenue and grow partnerships through the Affiliate marketing vertical, working with existing Sales and Editorial teams. We have a number of opportunities for brands looking to market to the Netmums' audience base to drive engagements and conversions. Please email matt@netmums.com for any enquiries.
Elevator AdvertisingFounder & Chief Commercial Officer
Nov. 2014 - Oct. 2019London, United KingdomWe built Elevator Advertising literally from the ground up. We serviced a number of brands, predominantly in the web design and development space, with over-arching content marketing strategy, implementation and optimisation at our core. We were fortunate to secure business from great brands and work with fantastic, talented people. Our clients specialised in retail, film, property, consumer tech and fintech.
GreenlightHead of Affiliates
Jul. 2014 - Jun. 2020London, England, United KingdomI was brought in to create and grow a new Affiliate department, and drive client revenue & agency fees for Greenlight Digital. Notable client wins GHD, Hurtigruten, Musicroom, BrightHouse, Legal & General Investments, Secret Sales & HomeProtect. With that I also generated YoY revenue for the business. I was also asked to deliver training programmes, 1-on-1 sessions, represented Greenlight at a number of industry conferences in the UK and Europe, and worked in tandem with people across other departments and channels on new business projects, bringing incremental revenue to the wider business.
R.O.EYE LimitedCommercial Director
Jun. 2011 - Jul. 2013Manchester & LondonI was initially briefed to develop the agency's Mobile Performance offering, and cross sell into existing R.O.EYE client base. Subsequently, I was appointed as Commercial Director, responsible for developing R.O.EYE’s London office, and managing the company’s new business development strategy in both UK and Europe.
ImpactCountry Manager
Apr. 2009 - Apr. 2011London, United KingdomOne of Impact's initial hires for the UK launch ,supporting the UK business launch. My role focused on building partnerships within the UK digital marketing industry, in particular with agencies, publishers and advertisers. Impact (formerly Impact Radius) is a built-for-purpose technology solution which allows advertisers & agencies to engage in direct, bespoke performance marketing deals with targeted media partners, the brainchild of the Estalea team out of Santa Barbara (the same team which built Commission Junction). The platform enables automation of the standard time consuming workload and boasts best of breed sales reporting and management functionality including full open API transfer, voucher code distribution & control, multichannel tracking, macro-level reporting features and a two-way payment functionality.
HatmaticFounder
Dec. 2005 - Jul. 2021LondonHatmatic was a digital business consultancy delivering digital advertising acquisition, retention, and revenue generating growth strategies in the Affiliate & Performance marketing space. When founded in late 2005 we were one of the first businesses of this kind in the UK. Until July 2021 we delivered digital marketing growth consultancy across affiliate, content, build and optimisation for well-known brands, and agencies.
dgm (now APD)Client Services Director
Sep. 2003 - Mar. 2006My first foray into senior management within an organisation, which had recently become a plc, through a reverse merger. I was hired as one of three Account Directors, charged with the task of retaining and optimising all client business, running a team of Account Managers. I was promoted to the role of Client Services Director in early 2004, reporting directly to the Board. Responsible for management and growth of all advertisers across retail sectors. Cross discipline services including affiliate marketing, search engine marketing, and network advertising.
Publicis PixelparkAccount Director
Sep. 2001 - Aug. 2003
Collett Dickinson & PearceMedia Planner
Oct. 1999 - Sep. 2001
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