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Work Background
Heilbut LLPExecutive Director
Nov. 2023 - Dec. 2024New York, United States• Supporting the firm's founder, overseeing daily operations, scheduling, and communication.
• Managing and maintaining the firm's social media presence.
• Developing and executing newsletters to keep clients and stakeholders updated on firm news, legal trends, and industry developments using Campaign Monitor.
• Proficiently utilizing legal management software such as Clio and iManage for streamlined document and case management.
• Serve as a liaison, facilitating effective communication between internal teams, clients, and external partners for smooth operations and information flow.
TREO Marketing Associate
Nov. 2021 - Sep. 2023New York, United States•Executed influencer campaigns that generated brand buzz, resulting in a 20% boost in brand recognition.
•Managed TREO's social media pages to bolster brand engagement, increasing follower interaction by 25%.
•Worked closely with sales teams to create impactful point-of-sale materials, contributing to a 15% growth in sales.
•Drafted and dispatched weekly press releases and newsletters through Klaviyo, reaching a 10% expansion in audience engagement.
FATHER L.A.Founder
Sep. 2018New York, NY• Orchestrated all creative aspects of the brand, including design direction, fabric selection, and collection creation.
• Established and shaped the brand's vision, ensuring a clear and compelling identity.
• Developed and executed strategic marketing initiatives and activities to drive brand growth.
• Successfully launched a social media page to enhance brand awareness and drive sales.
• Created impactful advertising campaigns aligned with the brand's identity to support the website.
• Expanded the brand's presence into new markets in the Middle East, including Dubai, Qatar, Lebanon, and Saudi Arabia.
Genetic Denim Holdings IncSocial Media & Creative Coordinator
Nov. 2017 - Mar. 2020Los Angeles• Coordinated and planned photoshoots to create content for social media platforms.
• Collaborated with nano-influencers to target community-based followers
• Led the execution of a highly strategic launch for the DTLA X Nick Bateman collaboration, involving product design and the creation of captivating Instagram content to generate excitement and drive sales.
Marc JacobsExecutive Assistant for the Chief Global Communications Officer
Sep. 2015 - Aug. 2017New York• Provided comprehensive administrative and departmental support to the Chief Global Communications Officer.
• Managed email and calendar, ensuring efficient scheduling and organization.
• Prepared and processed expense reports, maintaining accurate financial records.
• Conducted content creation and research to support meetings and presentations.
• Extended support to various teams within the Communications department, assisting with their operational needs and projects.
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