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Work Background
artuldemarketing.roSenior Art Director
May. 2019Bucharest, Romania
JAZZ Communication BucharestArt Director
May. 2017 - May. 2020Bucharest, RomaniaAdvertising Crafting.
8000 PLUSArt Director
Jan. 2015 - May. 2017Bucharest, RomaniaAs an Art Director I am engaged in multiple project types including marketing materials, trade visuals, branding, digital communications, logos and more. › Taking ownership of creative work for all types of projects › Find creative solutions to user / business / brand needs
› Generate reliable original ideas and visual concepts
› Campaigns execution across print, web, email, events, social media & mobile › Zooming in and zooming out as big picture thinking and attention to details
› Ensuring that the agency work is on strategy and contributes to clients' overall objectives
› Design and advocate from the user’s / consumer’s perspective › Provide comprehensive design overview and brand consistency › Assist in developing clear & efficient processes for executing deliverables
› Solid understanding of production techniques, options, budget and timing ramifications
› Keeping a good awareness of digital media and evolving online platforms; keep up with current advertising, design and other visual communications, continuously exploring cuttingedge, current, unique design style and imagery
VivreOnline Marketer
Jan. 2014 - Jan. 2015Bucharest, Romania› Finding suitable ways to communicate brand identity;
› PPC Marketing campaigns — creation + optimisation of AdWords and Facebook Ads campaigns;
› Analysis of — audience and campaign results;
› Competition research and observation;
› Graphic & web design — banners, landing pages;
› Copywriting.
VHCI Business DevelopmentMarketing and Sales Representative
Aug. 2013 - Dec. 2013Bucharest, Romania› Product copywriting — benefits content creation;
› SEO product copywriting — optimized content for SEO ranking;
› PPC Marketing campaigns — implementation of AdWords and Facebook Ads campaigns;
› Social Media communication strategy — target habbits research and implementation of data analysis into tactics for better engagement;
› Graphic Design — package design, DTP, website banners, PPC graphic ads, visual content for sustaining social media campaigns;
› Web platforms administration — Joomla 2.5/3.5, Prestashop;
› HTML5 scenario and presentation — experience with Adobe Edge Animate.
Kraftmark.Freelance Strategic Planner
May. 2013 - Jun. 2013Bucharest, Romania— Project based collaboration, 1 project — › Market research — identification of opportunistic communication channels;
› Strategy design and planning — of communication campaign and actions;
› Planning, handling, tracking and measurement — of used online communication tactics;
› Branding — implementation and promotion of client's brand identificators in social media;
› Setting creative brief guidelines and copy of central campaign message.
AIESEC RomaniaNational Vicepresident Communication
Mar. 2013 - Jun. 2013Bucharest, Romania› Branding — innovation and handling of organization's brand identificators;
› Strategy design — short and medium organizational communication online presence and offline brand proximity;
› Market research — intern and international market, competitor's activity, trends and organization development opportunities;
› Marketing campaigns (ATL + BTL) — planning, execution, tracking and performance analysis;
› Setting — creative brief guidelines for support team and copy writing of central campaign messages;
› Account management — internally and with partners and other entities;
› Leadership — of an executive 24 members team.
ONG Mare NostrumFreelance Graphic Designer
Jul. 2012 - Nov. 2013Constanta› Coordination and execution — advertising content;
› Account management.
AIESEC RomaniaBrand Manager and Strategic
Jun. 2012 - Mar. 2013Romania› Branding — strategy and innovative approach through identificators presence methods such as advertising and organization interactions with stakeholders;
› Internal communication processes analysis — departments collaboration, management teamwork flow;
› Organization — stakeholders behavior analysis and interaction process design;
› Products branding — insights, concept and identity execution;
› Marketing campaigns (ATL + BTL) — planning, handling, tracking and measurement;
› Process coordination and advertising execution — for national communication campaigns.
Media ZoomGraphic Designer
Mar. 2012 - Jun. 2012Constanta› Advertising content execution and DTP of billboards, meshes, magazines, catalogs, posters, flyers, flags, back lights, webdesign and web banners;
› Client account management.
AYG RomaniaLead Graphic Designer
Dec. 2011 - Dec. 2013Constanta› Branding — communication handling of online and offline brand identificators;
› Acknowledgement of projects insights and description of creative briefs;
› Coordination and handling of • branding projects: logo design, brand stationery, brand toolkit; • advertising contents: posters, flyers, roll-ups, Facebook design customization (apps, cover, avatar, tabs), E-book design.
AIESEC ConstantaAdvertising Manager
Mar. 2011 - Jun. 2012
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