Nestlé Purina North AmericaBusiness Development Manager
Jan. 2001 - Jan. 2003Charged with entire realm of sales analysis as well as responsibility for Category Management for Wet Cat Food and Cat Snacks. Provided analytical insight and analysis to achieve efficient sku assortment and merchandising for four categories. Responsible for working with all new Business Analysts on standard reporting as well as adhoc analysis, identifying best practices for looking at trends, lifts, etc. Provide insight to BA’s on best methods to use IRI/CAN, Retail Link, Market Basket Analysis, internal systems, MS Office, ProSpace, etc. Influenced decisions on competitive item deletions, new distribution for NPPC, improved mix, and increased holding power and improved shelf position