Bradina Freedman

Founding Director @Intohimo Limited

MarketingMarketing Director

Your marketing transformation partner - minus the jargon. I'm a problem-solver, known for thinking on my feet and rolling up my sleeves to get the job done. With over two decades of experience in IT and technology marketing, I specialise in transforming underperforming marketing functions into high-performing teams that set the standard for success. Whether it's building DG engines, optimising channel strategies or leading marketing operations, I thrive on turning complexity into clarity and delivering results. As a leader, I believe in empowering teams and fostering a collaborative environment where people can do their best work. My management style is often praised for balancing a hands-on approach with a strong focus on growth and team development. Looking ahead as the Founding Director of Intohimo, my passion is helping businesses achieve their marketing and growth goals - partnering with clients to solve their toughest challenges and create meaningful, measurable success. Consistently approachable and armed with a can-do attitude (and a dash of well-intended humour), I'm excited to help clients turn ambitious ideas into reality.

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Work Background

Director of Marketing Operations and Global Field Marketing

ArcserveDirector of Marketing Operations and Global Field Marketing

Jan. 2024 - Sep. 2024Whilst continuing the responsibilities of my Marketing Ops role, I will work to support and lead our talented and experienced Field Marketing Team in their efforts to drive continued worldwide demand for Arcserve, opportunities for their regional sales organisations, and overall profitability for the business.

Director of Marketing Operations

ArcserveDirector of Marketing Operations

Nov. 2023 - Jan. 2024United KingdomAs part of the Marketing Leadership Team at Arcserve, responsible for the global Marketing Operations Team, I work both in and on the business to support the CMO to shape, and implement our global marketing strategy. Leading a cross-functional team, responsible for driving operational excellence in marketing campaigns, lead generation, data analysis, and MarTech, I am focused on optimising our marketing efforts for maximum impact and scalability.

EMEA Marketing Director

ArcserveEMEA Marketing Director

Oct. 2022 - Dec. 2023Responsible for the field marketing team in EMEA, and overseeing the field marketing function for UKI.

Regional Marketing Manager

ArcserveRegional Marketing Manager

Feb. 2020 - Nov. 2022United KingdomArcserve is a leading provider of Data Backup and Recovery solutions. A standalone remote role, responsible for the marketing function across the UK, Ireland, Benelux, Nordics, South Africa, and Israel.

Global Marketing Manager

Pure International LimitedGlobal Marketing Manager

Jan. 2019 - Feb. 2020United KingdomResponsible for planning and coordinating a commercially focused global marketing strategy, using both traditional and digital marketing initiatives, that engages all channels, grows brand and drive sales.

Director

IntohimoDirector

Jul. 2018Leicester, United KingdomIntohimo helps small businesses adopt suitable, affordable, and effective marketing strategies and sustainable tactical implementation to help drive awareness and opportunities. Should you need an ad hoc fix or a longer-term alliance, we provide honest and effective solutions aimed to optimise your brand appeal.

Director of Marketing Services

Okapi Services LtdDirector of Marketing Services

Apr. 2018 - Jul. 2018United Kingdom

Chief Marketing Officer

Taylored GroupChief Marketing Officer

Jul. 2017 - Apr. 2018Leicestershire, United Kingdom

Director of Marketing Services

Taylored GroupDirector of Marketing Services

Apr. 2017 - Apr. 2018

Trade Marketing Manager, NE & MEA

ParrotTrade Marketing Manager, NE & MEA

Jan. 2015 - Mar. 2017Birmingham, United KingdomResponsible for trade marketing activities across all channels and categories within the UK, Ireland, Nordics, Middle East, South Africa and India.

Trade Marketing Manager, UK & Ireland

ParrotTrade Marketing Manager, UK & Ireland

Jul. 2014 - Mar. 2017

Trade Marketing Manager, Retail, UK & Ireland

ParrotTrade Marketing Manager, Retail, UK & Ireland

Jun. 2013 - Jul. 2014Birmingham, United KingdomResponsibilities include: • Development and management of the annual marketing plan and budget • Channel marketing, CRM and data management • Plan, control and manage local partner programmes, events, promotions and continued activity • Plan, control, design, implement and monitor all channel marketing activities • Creative material development and implementation including translation and interpretation • Advertising planning, purchasing and design • Marketing process development and implementation • Agency and supplier management • Developing and managing direct customer relationships with key accounts • Product launches

Trade Marketing Manager, UK & Ireland

ParrotTrade Marketing Manager, UK & Ireland

Jun. 2009 - Apr. 2012Birmingham, United KingdomResponsibilities included: • Managing the marketing and field merchandising/training team • Development and management of the annual marketing plan and budget • Channel marketing, CRM and data management across OEM, 12v, Retail & Telco • Plan, control and manage local partner programmes, events, promotions and continued activity • Plan, control, design, implement and monitor all channel marketing activities • Creative material development and implementation including translation and interpretation • Advertising planning, purchasing and design • Marketing process development and implementation • Agency and supplier management • Developing and managing direct customer relationships with key customers • Product launches

Director of Marketing, DTS Europe

Xperi CorporationDirector of Marketing, DTS Europe

Jan. 2006 - Dec. 2009Europe Responsibilities have included: • Resource management of the European marketing team including six direct reports • Strategy, budget and execution of the marketing plan • Development of European and global business plan • Rebranding • Channel marketing, CRM and data management • Creative development and implementation including translation and interpretation • Advertising planning and purchasing • PR management • Sponsorship management • Affiliation management and contract negotiations • External and internal communications plan and implementation • Process development and implementation • Market research • External Agency management

Marketing Manager, DTS Europe

Xperi CorporationMarketing Manager, DTS Europe

Jan. 2004 - Dec. 2006Responsible for: All ATL and BTL activities Working with the Marketing Director to drive regional plans and budgets Supervision of the Marketing Assistant and Events coordinator

Marketing Coordinator, DTS Europe

Xperi CorporationMarketing Coordinator, DTS Europe

Jan. 2002 - Dec. 2004

Events Promotion Executive, Europe

i2 TechnologiesEvents Promotion Executive, Europe

Jan. 1999 - Dec. 2001Responsibilities • Tactical planning • Show and event management including lead tracking and post event evaluation and follow-up • Marketing and IT resource planning and management • Creative development and management including copywriting, printed collateral and website • Direct Marketing including telemarketing • Incentive programmes, merchandising and sponsorships • Vendor management • Channel marketing to large consultancies including PwC, IBM, Sun Microsystems. • Pipeline development across varied industries including FMCG, Retail, Automotive, IT and Industrial • Internal communications plan and management including intranet development • CRM - data mining and management • Advertising buys

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