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Work Background
Director of Marketing Operations and Global Field Marketing
ArcserveDirector of Marketing Operations and Global Field Marketing
Jan. 2024 - Sep. 2024Whilst continuing the responsibilities of my Marketing Ops role, I will work to support and lead our talented and experienced Field Marketing Team in their efforts to drive continued worldwide demand for Arcserve, opportunities for their regional sales organisations, and overall profitability for the business.
Director of Marketing Operations
ArcserveDirector of Marketing Operations
Nov. 2023 - Jan. 2024United KingdomAs part of the Marketing Leadership Team at Arcserve, responsible for the global Marketing Operations Team, I work both in and on the business to support the CMO to shape, and implement our global marketing strategy. Leading a cross-functional team, responsible for driving operational excellence in marketing campaigns, lead generation, data analysis, and MarTech, I am focused on optimising our marketing efforts for maximum impact and scalability.
EMEA Marketing Director
ArcserveEMEA Marketing Director
Oct. 2022 - Dec. 2023Responsible for the field marketing team in EMEA, and overseeing the field marketing function for UKI.
Regional Marketing Manager
ArcserveRegional Marketing Manager
Mar. 2020 - Nov. 2022United KingdomArcserve is a leading provider of Data Backup and Recovery solutions. A standalone remote role, responsible for the marketing function across the UK, Ireland, Benelux, Nordics, South Africa, and Israel.
Global Marketing Manager
Pure International LimitedGlobal Marketing Manager
Jan. 2019 - Mar. 2020United KingdomResponsible for planning and coordinating a commercially focused global marketing strategy, using both traditional and digital marketing initiatives, that engages all channels, grows brand and drive sales.
Director
IntohimoDirector
Jul. 2018Leicester, United KingdomIntohimo helps small businesses adopt suitable, affordable, and effective marketing strategies and sustainable tactical implementation to help drive awareness and opportunities. Should you need an ad hoc fix or a longer-term alliance, we provide honest and effective solutions aimed to optimise your brand appeal.
Director of Marketing Services
Okapi Services LtdDirector of Marketing Services
Apr. 2018 - Jul. 2018United Kingdom
Chief Marketing Officer
Taylored GroupChief Marketing Officer
Jul. 2017 - Apr. 2018Leicestershire, United Kingdom
Director of Marketing Services
Taylored GroupDirector of Marketing Services
Apr. 2017 - Apr. 2018
Trade Marketing Manager, NE & MEA
ParrotTrade Marketing Manager, NE & MEA
Jan. 2015 - Mar. 2017Birmingham, United KingdomResponsible for trade marketing activities across all channels and categories within the UK, Ireland, Nordics, Middle East, South Africa and India.
Trade Marketing Manager, UK & Ireland
ParrotTrade Marketing Manager, UK & Ireland
Jul. 2014 - Mar. 2017
Trade Marketing Manager, Retail, UK & Ireland
ParrotTrade Marketing Manager, Retail, UK & Ireland
Jun. 2013 - Jul. 2014Birmingham, United KingdomResponsibilities include: • Development and management of the annual marketing plan and budget • Channel marketing, CRM and data management • Plan, control and manage local partner programmes, events, promotions and continued activity • Plan, control, design, implement and monitor all channel marketing activities • Creative material development and implementation including translation and interpretation • Advertising planning, purchasing and design • Marketing process development and implementation • Agency and supplier management • Developing and managing direct customer relationships with key accounts • Product launches
Trade Marketing Manager, UK & Ireland
ParrotTrade Marketing Manager, UK & Ireland
Jun. 2009 - Apr. 2012Birmingham, United KingdomResponsibilities included: • Managing the marketing and field merchandising/training team • Development and management of the annual marketing plan and budget • Channel marketing, CRM and data management across OEM, 12v, Retail & Telco • Plan, control and manage local partner programmes, events, promotions and continued activity • Plan, control, design, implement and monitor all channel marketing activities • Creative material development and implementation including translation and interpretation • Advertising planning, purchasing and design • Marketing process development and implementation • Agency and supplier management • Developing and managing direct customer relationships with key customers • Product launches
Director of Marketing, DTS Europe
Xperi CorporationDirector of Marketing, DTS Europe
Jan. 2006 - Dec. 2009Europe Responsibilities have included: • Resource management of the European marketing team including six direct reports • Strategy, budget and execution of the marketing plan • Development of European and global business plan • Rebranding • Channel marketing, CRM and data management • Creative development and implementation including translation and interpretation • Advertising planning and purchasing • PR management • Sponsorship management • Affiliation management and contract negotiations • External and internal communications plan and implementation • Process development and implementation • Market research • External Agency management
Marketing Manager, DTS Europe
Xperi CorporationMarketing Manager, DTS Europe
Jan. 2004 - Dec. 2006Responsible for: All ATL and BTL activities Working with the Marketing Director to drive regional plans and budgets Supervision of the Marketing Assistant and Events coordinator
Marketing Coordinator, DTS Europe
Xperi CorporationMarketing Coordinator, DTS Europe
Jan. 2002 - Dec. 2004
Events Promotion Executive, Europe
i2 TechnologiesEvents Promotion Executive, Europe
Jan. 1999 - Dec. 2001Responsibilities • Tactical planning • Show and event management including lead tracking and post event evaluation and follow-up • Marketing and IT resource planning and management • Creative development and management including copywriting, printed collateral and website • Direct Marketing including telemarketing • Incentive programmes, merchandising and sponsorships • Vendor management • Channel marketing to large consultancies including PwC, IBM, Sun Microsystems. • Pipeline development across varied industries including FMCG, Retail, Automotive, IT and Industrial • Internal communications plan and management including intranet development • CRM - data mining and management • Advertising buys
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