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Work Background
KL CommunicationsFounder
Jan. 2023Greenville, SCKL Communications is a strategic healthcare and life sciences marketing and communications firm. We effectively reach key healthcare decision-makers, physicians, caregivers, and patients for companies that are changing the world with science, medicine, and healthcare technology. How we do this:
• Public relations campaigns
• Internal and external communications
• Corporate responsibility initiatives
• Content optimization
• Digital marketing campaigns
• Social media strategy
Diversified Medical HealthcareDirector Of Communications
Dec. 2020 - Oct. 2022Greenville, South Carolina, United States• Developed and oversaw all initiatives executed by the marketing and communications team
• Wrote and/or edited all video scripts, press releases, blogs, website content, social media content, talking points, and internal communication pieces for company announcements and newsletters
• Secured brand inclusion in broadcast, print, and online media outlets
• Acted as a spokesperson for interviews on behalf of the company
• Maintained strong rapport with regional and national media
• Managed relationships with national and regional organizations like SCBIO, Upstate SC Alliance, Greenville Area Development Corporation, DHEC, Juvenile Diabetes Research Foundation, American Heart Association, Leukemia and Lymphoma Society, and SC Department of Commerce
• Met with state representatives on behalf of the company • Coordinated photoshoots, videography, and interviews
• Conceptualized and implemented strategic marketing and communications campaigns
• Developed monthly and quarterly metrics reports
K. Loughrey & AssociatesOwner
Nov. 2015 - Dec. 2020Greenville, South Carolina, United States• Prospected and maintained over fifteen clients for K. Loughrey & Associates • Managed a team of four employees
• Developed creative PR and marketing strategies to secure and retain clients
• Wrote pitches, press releases, website content, white papers, and social media content
• Coordinated photoshoots, interviews, and events
• Oversaw social media management • Created monthly metrics reports to demonstrate the results of PR and social media campaigns
Lou Hammond & AssociatesAccount Coordinator
Oct. 2014 - Nov. 2015Charleston, South Carolina Area• Wrote client-approved press releases, talking points, blog posts, and social media content
• Developed and implemented brand messaging and strategic planning
• Built and successfully managed client and media relationships
• Tracked media placements and developed ROI reports
• Earned media placements for clients in several national publications that reach over 1M
Jeff Dezen Public RelationsPublic Relations
Aug. 2013 - Aug. 2014Greenville, South Carolina Area• Wrote client approved news releases, blog posts and social media content
• Secured interest for product placement in Real Simple, Ocean Drive, Southern Boating and Florida Sportsman magazines
• Developed targeted media lists • Built and successfully managed client and media relationships
• Tracked media placement and developed ROI reports
Greenville Road WarriorsMarketing and Event Coordination Intern
May. 2013 - Jul. 2013Greenville, South Carolina Area• Coordinated Miracle Hill Minitries and Reading Warriors events • Developed and administered marketing initiatives • Implemented community relations strategies
Clemson UniversityStudent
Jan. 2013 - May. 2014
Foothills Community ChurchAdministrative Assistant
Feb. 2008 - Oct. 2009Seneca, SC• Produced mass mail outs, charts and spreadsheets using Microsoft Office Suite
• Designed banners, posters and fliers for church services and events using Adobe Creative Suite
Bella Luna Lighting and Home AccessoriesMarketing Promotions Specialist and Graphic Designer
Mar. 2007 - Feb. 2008Fort Myers, Florida Area• Raised sales by 40% through the following efforts: • Planning promotional events and collaborating with vendors
• Creating content and graphic design for all newspaper and magazine ads aimed at various target markets
• Designing invitations for promotional events
• Administering and following timelines for events
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