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Work Background
Dorel Home FurnishingsSr. Ecommerce Merchandising Manager - Amazon
Feb. 2017 - Nov. 2024San Bruno, Ca.At Dorel Home Furnishings, I led and consulted cross-functional teams to implement marketing strategies, driving traffic and building brand awareness for over twelve brands and 5,000 products. I effectively utilized data analytics tools and multiple third-party tools, including AI, to optimize brand and product performance, increasing overall traffic, clicks, and conversion. My efforts in negotiating promotional funding and managing paid advertising, including Search and Display, resulted in significant traffic increases and improvements in key metrics such as Click-Through Rate and Conversion. I developed and coordinated marketing strategies, including promotions, Search and Display, social media campaigns, and content updates, driving substantial incremental traffic while achieving a high ROAS and conversion.
Foscam, Inc.Lead Amazon Account Manager
Jul. 2016 - Feb. 2017Houston, Texas AreaMy main focus is the management of direct sales to Amazon.com using my knowledge of Vendor Central, AMS, AMG, VPS, and other Marketing aspects of the Amazon.com platform. I utilize a long history of working successfully with Amazon.com's category managers to create brand awareness and grow the partnership between both entities. I also work alongside other senior leadership on infrastructure projects in a company wide goal of optimizing growth, sustainability, customer service, and innovation.
Gator Cases, Inc.Director of Customer Experience and Amazon Account Manager
Jun. 2004 - Jun. 2016Lutz, FloridaDirector of Customer Experience
Focus on identifying opportunities for improvement throughout the organization that result in a positive customer experience. Lead, train, coach, and mentor the inside sales and customer service team. Work with cross-functional teams to develop new ideas on how to better serve our customers. Amazon Account Manager
-AMS Ads (Keyword, SEO, CPC)
-Amazon VPS
-Writing copy and arranging photography for A+ Content and product detail pages
-Creating and maintaining Brand Pages
-Building New Product Detail Pages
-Analyzing Amazon Retail Analytic Premium reports
-Managing and reporting on vendor operational performance -MDF, Co-op
-Problem Solving
Gator Cases, Inc.Customer Service Manager Ecommerce Account Manager -Amazon.com, Wayfair.com, BH Photo, Guitar Center
Jun. 2003 - Jun. 2016Tampa/St. Petersburg, Florida Area
TECO EnergyPhotographer
Jan. 2001 - Jan. 2002
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