LifeCYCLE Studio Founder, Co-Owner, & Operator
Dec. 2019Frederick, Maryland, United StatesFounded and successfully operated a profitable boutique fitness studio, managing all financial aspects of the business as well as the development and execution of the studios fitness program. Built reports and internal financial processes to track business financials, monitor key metrics, identify trends, optimize pricing, improve financial efficiency and drive strategic growth and profitability. Developed pricing strategies and revenue models to optimize business performance and customer acquisition. Monitored customer acquisition cost, lifetime value and return on investment to improve marketing efficiency. Oversaw P&L management and all financial reporting, ensuring long-term business sustainability. Developed and managed marketing budget planning, allocating resources across multiple channels to maximum exposure and return on investment. Managed payroll for a team of instructors and front desk staff to ensure profitability of fitness program. Developed and executed growth and sales strategies that expanded client base, increased revenue and ensured long-term sustainability. Created digital campaigns and traditional marketing strategies that increased brand awareness, improved customer acquisition and enhanced retention. Established and nurtured key partnerships with local businesses, vendors and community organizations to enhance brand visibility and growth. Designed and launched customer acquisition and retention strategies improving client loyalty and lowering attrition. Used data analytics to track key performance metrics and make informed business decisions on fitness program performance. Managed a team of 25 fitness instructors and staff, overseeing hiring, initial training, on-going quality control training, scheduling and performance management.