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Work Background
Distribution and ManufacturingMarketing and Sales Director
Sep. 2021 - Nov. 2023Minneapolis, Minnesota, United StatesLead and re-set sales and marketing efforts as company re-positions as a singular brand, expands sales efforts and launches into U.S. manufacturing. Advise from a business management perspective on the realignment of sales and marketing departments to create more functional, effective teams. Oversee planning, development, and execution of multiple areas of marketing, including brand management, design, printed collateral, digital marketing, website analytics and development, lead generation, external communications, public relations, and tradeshows. Develop marketing campaigns and materials that drive customer awareness, acquisition and satisfaction that support company performance and profitability; manage annual marketing budget of $500K. Help HR teams establish company culture, DE&I efforts, and corporate communications.
Polaris Inc.Communications Manager (Contract)
Jun. 2020 - Oct. 2022Minneapolis, Minnesota, United StatesServe as a communications manager/consultant while full-time employee took a leave of absence. This role required me to draft and distribute press releases, create marketing content, write editorial features for internal and external websites, help with social media and marketing projects to support a wide-range of projects across the business with other teams and senior leaders and c-level management to develop communications-related content in order to drive brand messaging, enhance the company’s reputation and mitigate risk, increase engagement and equip brand advocacy through employee communication.
Reclinata GroupMarketing Communications
Jun. 2018 - Jun. 2021Dallas/Fort Worth AreaServes as strategic marketing consultant and a fractional CMO for mid-sized companies in a variety of industries, including healthcare, telecommunications, technology, audiovisual, health & fitness, and personal development. Works with in-house marketing teams to oversee public relations initiatives, marketing strategy, communications projects, social media, sales support, planning, budgeting and more. Reports to C-suite leadership and external stakeholders on status of each company.
Magna5Marketing Communications Manager
Sep. 2016 - May. 2018Dallas/Fort Worth AreaDevelop marketing campaigns and materials that drive customer awareness, acquisition and satisfaction that support company performance and profitability; manage annual marketing budget of $350K. Oversee planning, development, and execution of multiple areas of marketing, including brand management, design, printed collateral, digital marketing, website analytics and development, external communications and media relations, and partner tradeshows. Establish and reinforce corporate brand strategies and tactics across multi-media channels. Oversee media relations, compose press releases and handle needed follow up. Monitor marketing effectiveness by identifying short- and long-term strategies and issues focused on developing new business opportunities and shaping our market strategy for successful growth. Daily, direct interaction with company leadership, C-level executives and private equity ownership group. In addition, serve as corporate communications leader in working with management to create, guide and execute the strategy for internal communications and influence a positive culture and engaged employees.
ClubCorpMarketing | Creative Services
Jan. 2015 - Sep. 2016Dallas/Fort Worth AreaCompose and edit marketing copy; work within a team to rebrand and launch rebranding for recent club acquisitions; oversee website copy and edits; review and approve graphic design; develop direct to consumer marketing plans. Also supported public relations efforts and provided input for overall marketing and communications initiatives.
ESPNBooth Coordinator
Oct. 2010 - Jan. 2022Work with major television networks such as ESPN/ABC, Fox Sports, NBC Sports as field producer during live NBA, NHL, NFL, MLB & college broadcasts
LeadsOnlineCommunications Director
Jun. 2009 - May. 2011
Success MagazineAssociate Editor
Jun. 2008 - Nov. 2008
Travelhost MagazineNational Communications Editor
Jul. 2007 - Jun. 2008
meauxPRowner
Dec. 2005 - Dec. 2014Boutique PR and marketing. Clients include those in financial, legal, design, photography and sports industries.
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