MSC CruisesBrand&Product Analyst
Jul. 2018 - Jan. 2022Napoli, ItaliaJOB PURPOSE
In line with the strategic guidelines received from Corporate Marketing, the Brand&Product marketing Analyst delivers marketing campaigns and toolboxes to support sales and brand development working with internal and external agencies, Company's internal departments and local offices.
Reporting to: Brand Manager (Geneva - Global HQ) KEY RESPONSIBILITIES
• Analyses trends, competitors and consumers' profiles;
• Supports Corporate Marketing in creating and in delivering multi-channel campaigns to local offices;
• Works with internal and external agencies in order to deliver campaigns on time and on budget (briefing, scheduling, follow-up);
• Supports Corporate Marketing in the campaign production (execution of photo/video shootings), taking care of organisation and logistics;
• Supports Corporate Marketing in coordinating ongoing tactical activities.
• Coordination and development of new global multichannel brand campaign: - Redefining brand positioning (identified consumer segments, targeting, concept testing)
- Brief development for agency pitch
- Coordination of external creative agencies, production houses, media agencies
- Management of internal stakeholders (countries, marketing directors, top management)
- Development of ATL deliverables: TVC, Print, OOH, Digital OOH
- Support in adapting brand campaign creativity in BTL channels: Upper and Lower Funnel, B2C Website, CRM, Trade, Social Media, Onboard