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Work Background
General Manager
The Institute of Promotional Marketing (IPM)General Manager
Nov. 2022
Director and Co Founder
Sport Insight SolutionsDirector and Co Founder
Sep. 2022
Head Of Marketing
UniHomesHead Of Marketing
Apr. 2021 - Nov. 2022Sheffield, England, United Kingdom
Head Of Marketing
Sheffield United Football Club LimitedHead Of Marketing
Feb. 2018 - Apr. 2021Sheffield, United KingdomResponsible for all marketing and digital media strategies for Sheffield United Football Club and associated brands. I am passionate about driving fan engagement and delivering innovative, world class marketing campaigns both on and offline.
Account Manager
MB Advertising & Marketing LtdAccount Manager
Sep. 2016 - Feb. 2018Sheffield, United KingdomResponsible for the marketing on a number of automotive clients, dealing with automotive brands such as PSA Group formally General Motors. Delivering lead generating campaigns utilising channels such as email, social, direct mail and press
Marketing Event Manager
FreelanceMarketing Event Manager
May. 2016 - Nov. 2017Sheffield, United KingdomWorking with clients to deliver effective marketing campaigns and events that engage with customers and return on investment. I believe in making whatever budget you are working with work for you and your business I provide the following services: - Market research and competitor analysis - Marketing campaign development - Brand positioning - Customer profiling - Online and offline content production - Event design - Project management - Event management
Digital Media Manager
Epiphany SearchDigital Media Manager
May. 2015 - May. 2016Leeds, United Kingdom
Senior Events Manager
Savvy MarketingSenior Events Manager
Jun. 2014 - May. 2015Leeds• Coordination and execution of national brand experiential activations for retail clients • Working on multiple experiential and PR based projects: Idea generation, planning, execution and review • Project management of high profile client sponsorships, ensuring maximisation of return on investment • Campaign development, working directly with clients to construct engaging and memorable experiential campaigns that meet objectives. • Provided detailed constructive evaluations to contribute to the development of future projects • Liaising with third party suppliers, venues and local authorities organising logistics of activity • Onsite health and safety assessments
Brand Activation Team
Ear to the GroundBrand Activation Team
Aug. 2013 - Sep. 2013Manchester, United Kingdom• Assisted on a series of campaigns for big named brands both during development and execution stages. • Liaised with various external contracts and suppliers. • Carried out vigorous research to support new campaign development. • Contributed ideas in creative meetings. • Hands on involvement with a world cup kit launch event for Nike and their retailers.
Marketing, Brand & Event Consultant
FreelanceMarketing, Brand & Event Consultant
Sep. 2011 - May. 2014Sheffield, United KingdomWhilst completing a degree in Event Management, I was contracted by a number of clients to develop their Marketing, Brand and Events strategies. Key Clients and Responsibilities Client Sector Elite Apparel (WAXX) Fashion Retail  Contracted to develop the WAXX brand marketing strategy  Utilisation of full spectrum of the marketing mix to enhanced brand awareness and engage new audiences  Establishment of parameters to measure campaign effectiveness  Creation of social media strategy consistent with other marketing streams to encourage consumer engagement  Advised CEO and designers on website development to improve online shopping experience Tramlines Festival Metropolitan Festival Sheftival Olympic 2012 Festival Sheffield Pride Community Festival  Collaborated with city wide festival organisers, developing marketing strategy and promotion to increase footfall  Creation of regional marketing plan by researching target audience characteristics in line with event objectives  Responsible for Sheftival promotional budget; substantially reducing costs but increased effectiveness by optimising resources and providing staff with appropriate training to increase employee productivity.

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