Elena Yazychyan

Product Manager @Second Friend Store

ITProduct Manager

Product Manager with 6+ years of experience in B2C E-commerce, Retail and Resale leading product discovery & delivery using a data-driven approach to maximize business growth. Experienced in full product lifecycle management, from market research and ideation to execution and optimization. Notable accomplishments include driving revenue growth through feature launches, improving UX journeys to enhance conversion rates, and leveraging advanced tools like AI and recommendation systems to boost customer engagement and retention. With an entrepreneurial and startup background, I excel at identifying market opportunities, launching MVPs, and aligning strategies with business goals. Adept at collaborating with cross-functional teams and stakeholders to create scalable, customer-centric digital solutions.