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Work Background
Fane Valley Co-op SocietyEcommerce Manager
Apr. 2019 - Jul. 2024
ZESPOKE DESIGN LTDMarketing Executive
May. 2016 - Apr. 2019Zespoke Design Ltd. is a young and exciting business that is thriving through its E-commerce business. I have joined the team as their first permanent marketing employee with the goal to set up and manage the online marketing and SEO strategy in order to gain brand awareness and increase sales. Since joining Zespoke, I have already been heavily involved with the production and execution of the new e-commerce website, working closely with our web development team and designing a new graphic range. This has involved re-working the current SEO strategy in order to implement a new strategy, building backlinks and outreach, a new social media strategy, increasing organic traffic and working on PPC campaigns. Although my role is heavily focused on Digital Marketing, working within Zespoke allows me to work on all kinds of projects, not just limited to Marketing, so I am always looking at the 360 degree approach and how any area in the business will affect the brand. This includes working closely with the production team, the sales team and outside 3rd party e-commerce businesses.
New LookMarketing Coordinator
Sep. 2014 - Apr. 2016London, United KingdomJoining New Look as a Freelancer allowed me the flexibility to work with a number of departments across this fast paced business gaining an insight into a leading market high street retailer. After Freelancing for three months, I was offered a full time position and have since had the opportunity to move roles and train others coming into the business, focusing mainly on the below: POS & PRINT
Organising all seasonal campaign imagery into point of sale for all UK and International territories to roll out in store on a timely manner to support all new seasonal product. Launching new concept store openings and rolling out both planned and reactive trade activity. - Working closely with multiple teams to build and deliver seasonal campaigns based on each store grade. - Communicating with the studio for artwork by developing briefs and printers in order to meet set deadlines for in-store turnaround.
- Approval of all costs for print and budget management. Local Marketing Activity
Owning all local marketing activity for the UK & ROI markets in store and supporting online, working closely with stores and 3rd party retailers and suppliers. - Liaising with implementation team to communicate new store openings and delivery of local marketing activity to drive footfall and create awareness. - Sourcing local activity to compliment new store openings for each individual market. - Assisting in the roll out of new mens standalone stores across various UK markets.
LacosteMarketing Assistant
Sep. 2013 - Aug. 2014London, United KingdomThis exciting and diverse role has allowed me to develop as a professional being able to oversee all areas of the marketing and visual merchandising activities at Lacoste UK to ensure a full 360 degree approach. I have supported and/or taken responsibility for developing VM and marketing for stores and managing media execution through PR, CRM, digital, events and budget management. There were two specific areas which I took responsibility of: Events Project Management Managing an array of events, ranging from intimate blogger events to more up-scale in-store events, trade shows and high profile fashion events. -Pre-production: developing and presenting a brief to agencies, determining key objectives and expected ROI. Building global budget and detailed production planning. -Production: coordinating with all suppliers to ensure a smooth production including photographer/videographer, lights/sound, design/calligraphers, catering and potential artists/performers.
-Post-production: Following up straight after events with press release, official photographer/videos, finalizing budget and reporting back to HQ to ensure the best possible ROI (working closely with PR and VIP agencies). Internal Communication Initiating various structural tools to reinforce internal communication from the marketing department to the retail stores and wholesale accounts as well as the Paris HQ involving: -Internal Newsletter to reinforce the 360 degree approach I developed a clear and concise newsletter - Collating on a daily basis information from marketing and VM to be shared monthly. Follow up with feedback from all stores across the UK with the opportunity for improvement
-Wholesale Guide Book – creating a tool for key wholesale accounts to define critical brand guidelines.
-Retail Assortment – creating a VM tool for all UK and Ireland stores outlining the seasonal product package.
FiretrapMarketing & PR Intern
Jul. 2011 - Jul. 2012London, United KingdomAs an intern, I was involved in all aspects of the marketing team, including media, events, graphics, PR and Digital. This allowed me to understand the elements required in order to implement a complete 360 degree approach for the brand. In addition to this, I was given the following responsibilities: Digital marketing -Direct Marketing – creating copy the graphics department as well as visuals to be used on the various social media platforms and website
-Contributing to the creating and measurement of strategic digital campaigns from original ideas based on market research conducted into the target consumer.
-Responsible for digital promotional activities and communicating directly with customers/competition winners Communications -Advertising Campaigns – Concept development; organizing model castings, pulling product for the shoot, booking location with photographer and production team; deciding which media companies to advertise with on print and digital; putting together information and selecting final imagery for look books; distribution of new POS and look books; coordinating shoots of new product for internal swatch book and e-commerce -Press Relations – Daily updates of PR clippings and communicating these with to stores; sample management for PR and wholesale requests; organizing and assisting in Press Days and other PR events.
-Conducting various customer research and competitor analysis.
Keystone Lintels Ltd.Marketing Intern
Jun. 2006 - Aug. 2009Northern IrelandDuring my summer holidays between 2006 and 2009, I undertook summer internships with the Keystone Group which involved the following:
General office administration work
Assisting the marketing department with financial budget for Keystone Group across the UK. There are seven different branded products, each of which has an allocated marketing spend. I was given responsibility for collating purchase invoices with regard to each brand and ensuring they were accurately recorded and authorized by the head of the marketing department. Dealing with general administration and purchase ledger of marketing department accounts.
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