Iberostar Hotels & ResortsKey Account Manager Trade Marketing
Jan. 2010 - Dec. 2012Palma de MallorcaIBEROSTAR hotels & Resorts, with a range of 100+ hotels in 15 countries has developed a new marketing and brand strategy in 2010-2012. As Key Account Manager for Europe/Medit Hotels (including Spain, Greece, Hungary, Tunisia, Morocco, Croatia, Montenegro, Cape Verd) I am in charge of negotiating and executing Marketing Plans and Media Plans following brand guidelines and commercial strategy for Touroperators and Trade Media in UK, Spain, Italy and Portugal as main source markets, working with an assigned budget exclusive for my markets. As part of my position, I also organize Sales Promotion activities with Touroperators, Travel Agents and trade media press trips (trade shows, Fam Trips, product presentation and workshops).