University of MichiganDirector of Communications, Office of Development, College of LSA
Jan. 2012 - Dec. 2014Ann Arbor, Michigan, United StatesResponsible for overseeing all aspects of LSA Magazine, a University of Michigan alumni publication reaching 180,000 faculty, students, alumni, and friends, as well content published through LSA Today, the College’s homepage, which has more than one million visitors annually. Daily, worked to increase the prestige and reputation of the College of LSA through exceptional storytelling. This included overseeing multimedia efforts to build and engage audiences, as well as collaborating closely with the creative director to establish the College’s brand and voice. Leading a team of six, ensured regular reporting against our collective goals on web and social media metrics and effectively managed a budget of $200,000.