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Work Background
MayhemDirector of Growth
Nov. 2022 - Jan. 2025- Lead the development and execution of comprehensive marketing strategies in alignment with OKRs, ensuring cohesive brand messaging and market positioning. - Direct multi-channel initiatives to drive demand generation and lead nurturing, resulting in the attraction of B2B enterprise clients and effective engagement. - Achieve a 60% increase in commercial business within two years through aggressive digital marketing tactics and strategic lead nurturing programs. - Recruit and cultivate a high-performing marketing team, fostering innovation and collaboration across demand generation, product & lifecycle marketing, and sales enablement. - Pioneer the integration of AI-driven analytics into marketing strategies, optimizing campaign performance and ROI through advanced data-driven insights and decision-making.
NetAppSr. Marketing Manager
Aug. 2021 - Nov. 2022San Jose, California, United StatesStart-up Fylamynt acquired by Netapp - Contribute to the development of B2B integrated marketing programs and campaigns targeting diverse segments and verticals, aligning with company objectives. - Lead the creation and implementation of a company-wide thought leadership strategy, driving impactful industry presence. - Achieved a 20% increase in campaign engagement by implementing innovative strategies to connect with audiences amidst global expansion and startup acquisitions. - Collaborate with key stakeholders to drive discussions on strategic initiatives and high-priority projects, ensuring alignment across departments and maximizing project effectiveness. - Orchestrated the successful launch of a new product line, driving awareness and adoption through targeted marketing campaigns and strategic messaging, resulting in an increase in market share within six months.
NetAppHead of Marketing @ Fylmant - acquired by Netapp
Jul. 2021 - Feb. 2022San Jose, California, United States- Initiated grassroots marketing activities to penetrate a new market segment effectively. - Established and activated high-profile corporate, media, and tradeshow sponsorships, amplifying brand visibility. - Drove diverse marketing promotions to enhance product visibility and stimulate consumer engagement. - Achieved a 30% increase in ROI through the implementation of a comprehensive demand generation strategy, encompassing digital marketing activities such as SEO/SEM, content marketing, and email campaigns. - Innovated and executed a targeted influencer marketing initiative, resulting in substantial growth in brand recognition and customer acquisition.
DevOps.comMarketing Director
Mar. 2020 - Feb. 2022Built a global engagement strategy for one of the largest devops, cloud-native & cyber security media platform.
Develop a strategy to reach and leverage all relevant channels including paid media, email, social, online engagements, community and influencer engagement, and strategic partnerships.
Hire, manage, and grow the team for all aspects of marketing including brand, performance, community, product, and PR/communications.
Establish goals and metrics to ensure the team and client have a common understanding of scope and objectives.
Determine relevant KPIs and measure ongoing lift from campaigns; use analytical resources to prioritize and optimize brand efforts.
Build and lead the devops, cyber security, and cloud-native community outreach plan, including online community, social channels, in person community, and industry co-marketing opportunities.
Manage and analyze all analytics, lead generation analytics (website analytics, social media analytics, SEO, email, channel), and competition analytics.
Manage social media and content strategy according to compliance. Manage website content, strategy, and design.
CloudHesiveHead of Marketing
Apr. 2019 - Apr. 2020Responsible for leading Amazon Web Service Partner (AWS) marketing initiatives & company global marketing initiatives.
Manage Amazon Web Services Partner Go-to-Market support.
Responsible for all outbound and inbound marketing initiatives such as lead generation e-mail campaigns & partner campaigns to grow the sales pipeline.
Establish KPI’s for marketing campaigns and manage all outbound corporate communications such as tech meet-ups newsletter, blogpost, and social media.
Manage and execute new website redesign. Manage, write and publish all press release associated with AWS Services. Managed all partner marketing events international & locally with Amazon.
Manage and coordinate conference marketing events, and logistics
AbbaDox CloudDirector of Product Marketing
Oct. 2017 - Dec. 2018Miami/Fort Lauderdale AreaIDS is a cloud computing technology firm and a leader in healthcare information management that delivers future ready, real-time health system solutions. AbbaDox Cloud and its suite of mission-critical software applications enable healthcare organizations to transform IT operations by replacing on-premises infrastructure with the agility and resource efficiency of the cloud. IDS focuses on interoperability and forging new avenues for managing and sharing patient data across enterprises. With its innovative solutions, IDS improves clinical documentation and with it the key stages of patient care delivery and complements them with powerful business and analytics tools. Our solutions and services are tailored to the healthcare industry, generating intuitive operational workflows, automating information and image exchange and adding functionality and interoperability where none existed before – without having to replace current systems At IDS, I oversee all of the strategic digital and traditional marketing efforts as well as product marketing and communications efforts for the organization. Which includes public relations, social media ,press release, product and solutions advertising, trades shows and general events. I supervise a dynamic team of marketing professionals. Duties include but not limited to: Marketing, S.E.O, P.P.C. Social Media. Lead generation, Email Marketing, Creating a Marketing Funnel.
Developing call-to-actions, Creating an Effective Lead Magnet,
Driving Traffic, Paid promotion on Facebook,
Twitter outreach, Facebook re-marketing,
Blogging, Word Express Articles,
Compelling graphics, Content contribution, Digital PR.
Unique promotion.
Force MarketingSouth East Regional Marketing Manager
Jan. 2015 - Jan. 2017West Palm Beach, Florida Area/ Atlanta, GeorgiaSpecializing in providing data driven Multi- Channel marketing solutions to automotive clients across the country with an emphasis on track-able technology-enabled digital marketing platforms, direct mail, email , lead generation, and customer acquisition. Specializing in: Multi-Channel Marketing, Direct Mail, Digital Marketing, IP Re-targeting, Traditional Marketing’s, PPC , Online Reputation Management, Facebook Custom Audience.
OlympusatDigital Media Strategist/ Regional Account Manager
Apr. 2013 - Dec. 2014West Palm Beach, Florida AreaMaintain knowledge of online video platforms, streaming video, IP delivery, IP broadcasting, cloud infrastructure, IP distribution, OVP, and CDN.
Maintained knowledge of Encoders, trans-coders, and origin servers.
Increased sales by 10% in Q2 while growing current account base.
Developed work-flow charts and diagrams to ensure production team compliance with client deadlines.
Oversea the training and management of services and equipment.
Monitor and track daily production through internal reports and web analytics.
Assist sales engineer in the sales process through qualification, special pricing negotiation, proposal generations, contract administration, order implementation and post installation follow up.
Dex MediaDigital & Traditional Marketing Consultant
Jan. 2006 - Feb. 2009Orlando, Florida Area & Las Vegas, NVPromoted and sold online, print, and search engine advertising programs to new and existing business accounts for the yellow pages print products and help enhanced the digital migration of new clients to the digital platform.
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