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Work Background
Electrigarden VenturesEIR and Consultant
Jan. 2023Los Angeles Metropolitan AreaElectrigarden Ventures is a is a Venture Studio in Los Angeles, CA, focused on the U.S. Technology, Media & Telecom (TMT) sector and other emerging industries. The Electrigarden model increases IRR for investors through better venture selection and ongoing guidance. My role is to identify and research venture opportunities as well as provide advisory services, specifically strategic planning, management and team building strategies for content related ventures.
Investor's Business DailyHead of Video Strategy, Content and Production | Head of Partnerships
Nov. 2016 - Jan. 2023Greater Los Angeles AreaPurchased by News Corp / Dow Jones in 2021. Recruited by Chief Digital Officer to serve as key member of the leadership team reinventing the business model of a highly regarded national newspaper company and lead the transition to a digital-first strategy. Established video team and operations. Managed content creation, series development, distribution, licensing, and all revenue-generating partnerships. 𝐊𝐄𝐘 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒
⏩ $62 Million in New Revenue
⏩ $30 Million in Earned Media
⏩ $6 Million in Course Revenue
⏩ $8 Million in Broadcast Subscriptions ⏩ 0 to 80,000+ TikTok Subscribers 𝐍𝐎𝐓𝐀𝐁𝐋𝐄 𝐀𝐂𝐂𝐎𝐌𝐏𝐋𝐈𝐒𝐇𝐌𝐄𝐍𝐓𝐒
⏩ Instrumental in growing digital to represent 90% of total revenues with a profitable video content and cross-media strategy. Key initiatives include launching YouTube and TikTok channels; the industry’s first influencer network, daily live-streamed market show, and investing reality show with “click to invest” technology; IBD’s first podcast; and a connected TV channel. ⏩ Concurrently filled 3 leadership roles by additionally serving as Head of Business Development & Partnerships and Head of Advertising Sales. Achieved 22% YOY growth rate for video ad revenue and delivered 50% growth in B2B revenue. ⏩ Key contributor to the successful acquisition by Dow Jones/News Corp. Firmly established IBD as a profitable, digital-first financial news and research brand with a strong and engaged following.
Trailer Park GroupVice President, Interactive Television and Content Group
Apr. 2012 - Aug. 2016Los Angeles - HollywoodLed the award-winning Interactive Television (iTV) & Content Group for the global leader in entertainment and content marketing. Spearheaded strategy to design, build, and implement immersive and engaging content for networks, studios, and other major producers. ⏩ Developed winning content strategies and advised entertainment companies on the ever-changing face of content delivery platforms and marketing initiatives. ⏩ Managed team of producers, interface designers, UX designers, engineers, and editors to create world-class smart TV/connected TV applications, branded content, websites, mobile applications, social media campaigns, and more. ⏩ Established partnership with Microsoft Xbox and managed relationships with other clients, including Warner Bros, Sony Pictures, Paramount Pictures, NBC Universal, Redbull Media House, YouTube, Yahoo Studios, Nickelodeon, A+E, Second City, Sony Music, and Sony Crackle.
GSN, YoSpace Technologies, Azuki Systems, ActiveVideo Networks & Two Way TVMedia Executive and Consultant
Jan. 2006 - Jan. 2012Los Angeles, California, United StatesProvided leadership and guidance on business development, programming, content distribution strategies, and mobile monetization plans to multiple companies operating in the video and digital content space.
EricssonHead of Content, Goldpocket Interactive/Tandberg Television
Jan. 1999 - Jan. 2006Los Angeles, California, United StatesJoined Goldpocket Interactive (acquired by Tandberg Television, now Ericsson) to commercialize interactive television (iTV) software platform and nurture partnership opportunities with broadcasters, cable/satellite operators, broadband content companies, and wireless/mobile carriers. ⏩ Built creative team from the ground up and oversaw development of interactive entertainment programming. ⏩ Partnered with engineering team to develop product suite to include evaluating and prioritizing features, participating in focus group testing, and enhancing the content consumer’s user experience. ⏩ Established operations in Los Angeles and initiated projects with major studios and networks, including Paramount Pictures, Sony Pictures, ABC, NBC, and CBS.
CNN, Warner Bros., Fox & ScrippsExecutive Producer | 4-Time Emmy Award Nominee | National CableACE (Emmy) Award Winner
Jan. 1988 - Jan. 1999Multiple LocationsGained strong foundation in storytelling and video content creation as a television producer and scriptwriter. Honed skills in crafting messages, controlling a narrative, and anticipating media and public perceptions over 10+ years with major news outlets: ⏩ Scripps Television: Executive Producer & Show Creator
⏩ Fox News Channel: Senior Producer
⏩ Warner Bros. Television / Telepictures: Senior Managing Producer
⏩ CNN: Senior Producer, Larry King Live & Associate Producer, Crossfire
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