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Work Background
Kicking Cow PromotionsProduction
Jan. 2020St Louis, Missouri, United States
FUSION Marketing | THIS IS FUSIONDirector of Production
Oct. 2016 - Oct. 2019Leader of a FTE team of 6-12, managing large scale campaigns for existing clients as well as developing new business plans and teams: Refinery29, Barefoot (Gallo), Valvoline, Taste of Home, Ridgid, Hanger Clinic, Audi; organically growing existing clients (Pernod Ricard- Malibu, Chivas, Altos, The GlenLivet, Beefeater, Campo Viejo, Perrier Jouet, Redbreast and GH Mumm; Campari- Wild Turkey, Cabo, American Honey; AB InBev, FOX) and a total Production portfolio of nearly $20MM annually as well as multiple clients that fall within the Top 10 clients throughout all of Endeavor. • Work critically amongst colleagues and offices around the country to develop internal and client-facing solutions
• Develop growth plans and assist team members with career track • Helped develop and implement efficiencies for warehousing, vendor programs, processes for Event Action Plans, Risk Management, Legal, etc.
• Altos Bodega – managed, executed and created a real life Bodega store front for a fully immersive consumer and trade experience in 6 markets
• Other notable projects include: Upcoming NYFW; Budweiser Grower Days (bringing home the Gold for USA 2 consecutive years); Art Basel beach takeover with guests such as Paris Hilton, Winnie Harlow, Jade Jagger and performer Young Thug; Full market activation surrounding GGG boxing matches in Las Vegas, NYC and LA; activations around PNB Paribas and MLS All-Star as well as long term stadium executions in multiple MLS markets; Bringing a full culinary pop-up restaurant to life for Audi highlighting some of the most wellknown women along with the James Beard Foundation to celebrate females in culinary; development and execution of Malibu Beach House as well as several other spirits brands at multiple music festivals throughout the county; campaigns with PGA through both Pernod and Michelob ULTRA.
GROUP360 WorldwideSr. Experiential Producer
Jan. 2014 - Oct. 2016Leader of client relations, serving as primary conduit to creative development and execution of over 40 programs and activations, 50 field staff, and over 2500 man-days covering the US including Stubb's Bar-B-Q, Tracker Marine Group, Bass Pro Shops, Rebel Yell, Dr. Pepper Snapple Group, Snyder Lance, Beck's, Oculto, Michelob ULTRA, Ritas, Landshark, Stella Artois, Leffe, Hoegaarten, Budweiser, Busch, Natural Light, Rolling Rock, Shock Top, Bud Light, AB Innovations; drive business-building with agency thought leadership platform, WeAreAlexander. • Instituted and grew annual interagency, full court, street Dodgeball Tournament to benefit the Lupus Foundation
• Famous for delivering a goat to the Natty Light team’s office
• Helped develop and implement client-facing web dashboard to track live events
• Nattasaurus – the 25-ft T-rex made of Natty packages was star of Spring Break • Shocktop Peru – managed, executed and generated hours of content for Is Your Dream Next that took winners on a sandboarding adventure in Peru
• Busch Fishing in Brazil – built and executed Busch Amazon, a trade and consumer promotion that featured a fishing trip on the Rio Negro with pro angler, Kevin Van Dam
• Other notable projects include Kegs With Legs, Global Directors Meeting, Stubb's Summer Sampling, Bassmaster Classic, Miami Boat Show, TMG Dealer Convention, BPS Legends of Golf, RY Experiential, Landshark Experiential, Beck's G-Wagon, Oculto Launch Focus Group, ULTRA Experiences, ULTRA Coaching, Ritas Sweeps, Belgium Brands Food and Wine, Bud Parade, Busch Racing, Busch Fishing, BAMCOM/ SAMCOM, Rolling Rock Project 33, Shock Top Beer Fests, Shock Top #72AndShocktop, AB CSR Speaker Series
The Kerry GroupAccount Manager
Jan. 2012 - Dec. 2013Overseeing all aspects of projects including JTI Wave Nightlife Activation, Lupus Foundation of America Cruel Mystery Tour, ITW Grassroots, Baker Hughes, Stubb's Bar-b-q and several other programs and activations. Also managed programs for Navistar, Jiffy Lube and Walmart and activated the Pennzoil sponsorship of Tim McGraw on the 2012 Brothers of the Sun Tour.
Pancreatic Cancer Action NetworkEvents Coordinator- St. Louis Affiliate
Aug. 2009 - Apr. 2012
The Kerry GroupProject Manager
Jan. 2007 - Dec. 2013Executing projects across multiple mobile, hospitality, interactive and educational disciplines for various clients, including Pennzoil, Rotella, 901 Tequila, JTI, Lupus Foundation of America, Baker Hughes, Jiffy Lube, Quaker State, etc.
Kerry Group, LLCProject Manager- Motorsports
Nov. 2005 - Dec. 2007
The Kerry GroupProject Manager
Jan. 2005 - Jan. 2010
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