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Work Background
NOTS Logistics, LLCMarketing and Communications
Apr. 2021Nashville, Illinois, United StatesAs the lead for Marketing and Communications, I am responsible for the overall experience of the company to customers, prospective customers, employees, and the market. This includes the approach and delivery of all the organization’s services, communications and channels. This role brings holistic experience design to the NOTS boardroom, making it an intrinsic part of the company's strategy and culture. I work to create and implement plans to promote the NOTS Logistics brands and their products, driving culture, innovation, and ideas to boost profitability. I also develop recruitment marketing, internal communications, and employee engagement programs. Each day I touch some or all of the following, but not limited to: Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan; Market through various channels and segment databases working with data sets; Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics; Evaluate the impact of marketing programs in achieving their stated objectives; Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications; Drive event planning, management and execution; Partner with creative teams, other internal stakeholders, and external agencies and vendors; Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes; and Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
Lighthouse Community ChurchMedia & Creative Ministry Lead
Jul. 2017Nashville, IllinoisI lead alongside our Senior Pastor in setting the direction, as well as the strategic implementation, of all internal and external communications to consistently articulate, enable and fulfill Lighthouse Community Church’s mission and vision. I provide creative, innovative, and strategic thinking as a results-driven team leader and administrator who looks to develop future church leaders and communicators while making Jesus famous throughout Southern Illinois and beyond.
The Okawville TimesMarketing Manager
Jun. 2016 - Mar. 2021Okawville, Illinois, United StatesDigital Marketing, Advertising & Production Handle day-to-day strategic marketing and online publishing for regional newspaper with a circulation of ~3,000. Plan and execute social media strategy, online edition of newspaper and other digital content. Responsible for the creation of advertising using InDesign, Photoshop and other resources. Also assist with editing, advertising proposals, sales and negotiations, content and editorial creation, and overall paper publication and production needs.
MAPS Business CoachingCertified Professional Coach
Mar. 2015Peace - Progress - Prosperity I help individuals, organizations and companies reach business and personal goals through strategic thinking and planning, marketing and communications, social media planning, personal development and a host of other tools. At MAPS, we create sacred partnerships that require the best in us, to bring out the best in them. I am a certified MAPS Business Coach and a certified coach for The ONE Thing. As an entrepreneur and business coach, I believe in the power of positive thinking and I love helping people shift their mindset, if necessary, to reach their goals and create positive change. Once someone has the right mindset, they will see that they are capable of much more than they originally thought. Helping others live on their terms is a passion of mine and I'm enthusiastic about helping others realize their dreams.
Capital OneBrand Manager - Customer Love, Digital Adoption Strategy
Jan. 2015 - May. 2016Richmond, Virginia AreaI lead a team of passionate associates in building a brand people love, that just happens to be a financial services company. We continue to drive marketing strategies across all channels, focusing specifically on digital adoption and new feature roll outs. Together we drive disruptive integrated campaigns to increase primary banking relationships and quality accounts, and ignite customer LOVE.
Capital OnePrincipal Brand Marketing Associate, Marketing Strategy
Aug. 2013 - Dec. 2014Richmond, Virginia AreaBrand lead for Capital One Bank acquisitions marketing strategies across all direct channels (DM, email, www, etc.), driving integrated campaigns to increase primary banking relationships and quality accounts. Core brand partner to internal acquisitions clients and responsible for strategic Integrated Marketing Communications campaigns. Drove marketing strategies for developing, maintaining and building the brand promise and primary banking relationships via SEM, online marketing, targeted marketing, etc. Also lead the research and analysis of top competitors and industry trends to influence and drive strategies and tactics in market.
Capital OnePrincipal Brand Marketing Associate-Retail Marketing
Aug. 2012 - Aug. 2013Richmond, Virginia AreaBrand lead on annual retail integrated campaigns and the retail marketing creative strategy. Drove the strategic decisioning on the innovation, design, and development of retail bank marketing materials across a variety of channels including digital, in-branch merchandising, and collateral. Lead for all facets of quarterly in-branch marketing campaigns and supporting collateral, including a team of talented professionals that support the overall branch retail environment.
Capital OneSenior Brand Marketing Associate-Retail Marketing
Apr. 2010 - Aug. 2012Richmond, Virginia AreaDirect brand representative to the innovation, design, and development/production of retail bank marketing materials across a variety of channels including digital, in-branch merchandising, and collateral.
Madden CommunicationsAccount Executive - POS Advertising
Mar. 2009 - May. 2010Richmond, Virginia AreaAccount Executive for production vendor servicing client group, Altria; aided in planning promotions and providing POS solutions from inception to execution. Lead strategic and creative thinking towards marketing and logistics solutions. Monitored specs and offered best in class print solutions.
University of Missouri - St. LouisAssociate Director of Donor Communications/Relations
Oct. 2006 - Mar. 2009Greater St. Louis AreaLead the development of communications literature including all advertising and marketing materials for the advancement office, event planning, media relations inquiries and press releases, university and development letters and mailings, university facts brochure, annual giving clubs literature, campaign literature, department website, and more. Main contact for individual donor stewardship at all levels.
University of South FloridaDirector of Communications-College of Education
Jan. 2004 - Dec. 2006Tampa/St. Petersburg, Florida AreaFirst Communications Director for the 5th largest COE in the country; established a marketing and communications strategy and enacted a plan for marketing, public relations and internal communications success.
Famous Barr (now Macy's)Assistant Manager - Direct Mail and Merchandise Planning
Jan. 2002 - Dec. 2004Greater St. Louis AreaHead coordinator of storewide DM publications; main liaison between the buying offices and the creative development teams; coordinated major storewide direct mail collateral from merchandise selection to art design and layout through delivery. Worked in an account executive type manner and as project manager - monitoring deliverables, paginations, content, deadlines, budgets, copy, etc.
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