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Work Background
Digital Wellness MarketingContent Strategist & Copywriter
Jan. 2022 Develop creative and engaging copy for various marketing materials that aligns with client strategy and brand voice including newsletters, lead generation assets, sales pages, ads, email sequences, nurture and promotional emails, and social posts Build brand awareness and generate leads through targeted sales content creation and multi-channel marketing which result in generating over 30K customers collectively across clients Work on campaigns around Netflix docuseries and ensure alignment with the client's goals and objectives Produce comprehensive campaigns for New York Times bestselling authors Create nurture and promotional emails that continue to maintain open rates above 50% and that consistently drive CTRs well above industry averages
theCLICKManaging Editor
Jan. 2019 - Dec. 2022 Created and published all newsletter content totaling four emails per week, including deciding editorial direction, curating external content, writing the newsletter copy and developing the workflows needed to support it Produced over 1K newsletters while maintaining open rates above 30% and while organically growing email subscribers from 5K to 50K Collaborated with sponsors to create clear, persuasive content for advertisements.
Code&QuillHead of Content
Jan. 2015 - Dec. 2019Austin, Texas, United States Created compelling and effective copy for marketing materials that help shape the brand voice, establish a strong brand identity and engage target audiences, to include blog posts, social posts, and emails Planned, coordinated, and oversaw three mainline-product launches Implemented on-page SEO driven content which resulted in an increase in website traffic and search engine ranking on page one Grew and maintained email list organically which resulted in a multi-six figure sale of Code&Quill in 2022
Blue Talon Bistro / The Trellis RestaurantServer
May. 2013 - Mar. 2014Worked with customers to meet their needs and help them enjoy their time (and money spent) in the restaurant--and learned a lot about the details of customer service business in the process.
Red Letter PublishingOwner and Operator
Jan. 2013 - Dec. 2017 Established strong partnerships with authors across different verticals in efforts to publish the authors memoirs and anthologies Built company from ground up and managed day-to-day business processes including strategic planning, operational management, product launches, financial oversight, marketing, and sales Sold company in 2017 to a larger publishing platform
William and Mary Residence LifeHead Resident
Aug. 2012 - May. 2013I oversaw and directed the work of eighteen Resident Assistants in an all-freshman college residential complex. I was responsible for making sure that the college's premises and property were secure, resolving staffing disputes, and acting as the phone line between individual residents and staff members and the administration.
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