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Work Background
CVS HealthBrand Experience Manager, Retail Strategy
Apr. 2020 - Dec. 2024Woonsocket, Rhode Island, United StatesLed brand experience strategy for retail pilots that elevated the overall brand perception in the retail space, aligning business objectives with customer mindsets to enhance engagement throughout the shopping journey. Developed innovative retail concepts to drive brand awareness and customer loyalty, resulting in increased foot traffic and sales.
CVS HealthMarketing Contractor
Sep. 2019 - Apr. 2020Woonsocket, Rhode Island, United StatesIn partnership with external agency, developed standards for partner brand experiences to enhance brand visibility and drive customer engagement within the CVS store ecosystem. Collaborated with external brands to develop and execute in-store branded service experiences.
HasbroGlobal Brand Manager, Development & Marketing, Baby Alive
Aug. 2017 - Dec. 2019As acting Brand Manager, drove global brand strategy for Hasbro's newest franchise brand and lead launch of Baby Alive's first brand extension and story-driven segment, Once Upon a Baby, from concept to commercialization, literally bringing the story to life through product and marketing, leading to landmark performance +150% above expectations in first 2 weeks on shelf.
HasbroAssociate Brand Manager, Global Development & Marketing, Littlest Pet Shop
Jan. 2015 - Aug. 2017Greater Boston AreaOwned special segments and core collectible business. Managed definition and execution of collectible strategy through product development, multi-channel marketing communication, and advertising creative.
Nth DegreeMarketing Manager
Nov. 2014 - Jan. 2015Greater Boston AreaManaged marketing projects as contractor for RSA Conference. Led sponsorship deliverable process; owned web analytics tracking.
UNL Center for EntrepreneurshipGraduate Assistant, Marketing
Jan. 2012 - Dec. 2014Lincoln, Nebraska AreaManaged brand development for CBA Center for Entrepreneurship. Conceptualized and executed brand identity revamp and promotional strategy to maximize recognition both internally throughout all University departments and externally for recruitment and community involvement purposes.
Harvard-MIT Health Sciences & TechnologyCommunications Coordinator
Jul. 2006 - Jan. 2007Cambridge, MADesigned university program application materials; copy edited 5 issues of alumni newsletter; planned large and small scale events; managed and executed communications, marketing and editorial projects for communications office
Allied Integrated MarketingAccount Manager
Jan. 2006 - Dec. 2012Produced innovative cross-platform marketing strategies, for global consumer clients including NBCUniversal Studios and Walt Disney Studios Motion Pictures, increasing clients’ brand exposure to consumer base in key demographic categories via diverse media and grassroots channels.
Yankee PublishingAdvertising Coordinator
Jan. 2006 - May. 2006Boston, MADeveloped Yankee’s first ever electronic advertising sales contract; initiated and video promotions program as value add-on for advertisers and to build awareness for Yankee brand
TargetGuest Services Team Leader
Jan. 2004 - Dec. 2005Led team of 30+ cashiers and specialists, directing team to lead the district in Gift Registry Speed, exceed its goal in Target Charge Cards for the first time in several years, and significantly improve store compliance to policies for return and damaged items
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