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Work Background
LISNRMarketing Lead
Jan. 2023Nashville, TNStrategic development, brand positioning, and go-to-market activation for global digital marketing initiatives and demand gen to promote our disruptive company's ultrasonic SaaS technology services for retail, merchants, mobility, digital wallets, hospitality, venues, restaurants, and more. Focused on expanding SAM/SOM in core markets and TAM in adjacent end-markets by operationalizing and delivering all aspects of marketing to scale to transform the business and drive to scale 25x in 12-24 months.
Decentral Publishing (DeFi Fintech Pub, NFTs, Film Production) / Next Level3 (Cybersecurity)Interim CMO
Jan. 2021 - Dec. 2022Nashville, Tennessee, United StatesSr. leader responsible for designing, tooling, operationalizing, and growing all Fintech/finpub product innovation channels for products in DeFi, blockchain, NFT, crypto, metaverse/web3, and cybersecurity encryption. Responsible for multimillion-dollar P&Ls for the financial publishing business, subscription product lines, short and long-form editorial content products, NFT exchange, and docuseries production. Built and oversee a team of dozens of marketers, designers, developers, videographers, editors, editorial writers, business developers, community managers, product, and project leaders. - Built the entire brand positioning, go-to-market strategies, and personas for the buyer journey funnels and segmentation goals for omnichannel products
- Designed strategic marketing plan and charters for tactical delivery that included over 30 different in-house subscription products
- Directed and co-produced short and long-form video content, including three different docuseries on crypto, DeFi, and NFTs
- Led print, digital, and PR strategy and planning for editorial partnerships and mass media interviews for a new crypto-backed venture
- Built and managed content strategy, SEO plan, and ran daily editorial content calendar for a team of in-house writers, marketers, and editors that produced a catalog of over 600 pieces of content on the news media site, plus white papers and tech papers, educational seminars/series, and other analyst guides for free and premium products for topics on crypto, blockchain, metaverse, NFTs, DeFi, DeSci, and DeSo
fresheyeCOO/CMO
Jan. 2012 - Jan. 2014Sheffield, England, United KingdomDirected strategic and day-to-day marketing operations for global offices and telecom/technology client portfolios for go-to-market activation, sales enablement, global ways of working, and channel partnership programs. Portfolio programs ranged from $25K to $1.5M per annual spend and lasted from 4 months-multi-year engagements for enterprise clients and channel partners including: British Telecom, BT Conferencing, Bose, Cisco, Computer Sciences Corporation, Fujitsu, Hewlett Packard, Microsoft, Siemens, and Tata.
South Central MediaManaging Director, Digital Marketing Agency
Jan. 2009 - Jan. 2012Built centralized digital marketing agency from the ground up as a companion brand within the national broadcasting company. Directed strategic and tactical day-to-day oversight of entire digital marketing company for end-to-end digital marketing services including organic and paid media marketing, digital content strategy and delivery, website and application development. Also built and led digital sales enablement program and training for radio sales reps across all markets.
C2 Consulting | CSquared.ioManaging Director, CMO
Jan. 2007Nashville, TNInterim CMO, COO, strategic marketing advisory and execution for transformation initiatives across disruptive and digital innovation, M&A management, product & service line development, global digital marketing positioning, brand development & strategy alignment, partner marketing, lean manufacturing process implementation, and internal and customer satisfaction programs. Worked with a diverse set of clients and partners from boutique firms like ID8, Horton Group, South Central Media, and Epic Pivot, international agencies like 22Squared, all the way up to enterprise-level powerhouse brands like AT&T, Carmax, Deloitte, BAE, BT, HCA, Siemens, CSC, Google Ad Words, HP, Netflix, Philips, Sony, Rentokil, Terminex, Vaco, Warner Brothers, and Wendy's Company. Some highlights include:
-Led immersive engagements with enterprise-level, legacy brand customers like Canon, CarMax, HCA, Harley Davidson, and the Las Vegas Convention Center; designed and managed digital innovation programs to incubate the full lifecycle of innovation pilots; was responsible for identifying and leading real opportunities for where innovation and M&A exist, match-making within our startup network, and cultivated opportunities for collaboration or incubation.
- Led merger and acquisition team for a multinational public company for a three-year transition plan of numerous companies in staffing, home services, and telecommunications, overachieving synergy savings by 10-15% for each transaction
- Consulted on blockchain / supply chain traceability pilots for GS1, Amazon, and Wakefern/Wendy's
- Served as Head of Innovation for a strategic advisory with a focus on accelerating business innovation around blockchain and other DT initiatives, and helped to align M&A support for corporate innovation programs
33 MediaCo-Founder, Executive Producer
Jan. 2007Nashville, London, Los AngelesTelevision production and developmental consulting for unscripted, scripted, and adult animation series
PhilipsSenior Consultant - Healthcare, Lighting, and Personal Care Products
Jan. 2006 - Jan. 2007Atlanta, GACreated and implemented new global project and product development processes for the PMO. Also served as UX strategist, product management, and project delivery director for major initiatives in online & offline marketing, brand positioning, and product development for a full suite of products in the rapidly expanding Philips portfolio, including: medical (HeartStart defibrillators, CT scanners, hospital installations), personal care (Norelco, Senseo, SoniCare), lighting (light bulbs), televisions, general corporate initiatives, and one-off joint product development programs with Coca-Cola and General Motors.
Bain & CompanyOperations & Marketing Associate
Jan. 2002 - Jan. 2004Supported Managing Directors across key clients in CPG, Commercial Banking & Finance, Private Equity Performance Improvement, and Supply Chain; also helped to design and launch the special initiative to consolidate, digitize, and promote the company's IP repository of editorial content.
Janas GroupManaging Director, Co-Founder (COO/CMO)
Jan. 1996 - Jan. 2006Sunnyvale, CA(1996-2002, 2004-2006) Championed day-to-day operations and strategic oversight for a transformative full-service agency that provided product development and management, digital marketing services, traditional advertising, website, and stand-alone application development for B2B and B2C customers in the areas of professional services, healthcare, ISP/telecom, e-tailers, sports & entertainment, media, legal/professional services, and advisory services.
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