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Work Background
20FathomsDirector of Entrepreneurship and Commercialization
Mar. 2024Traverse City, Michigan, United States
Pando TelecomManaging Director
Jan. 2021 - Aug. 2023Crested Butte, Colorado, United StatesKey Accomplishments: ● Developed and implemented strategies to successfully deliver the company vision and manage growth
● Designed flexible and affordable operational systems to manage workflow, finance, human resources, internal audits, project management, and marketing during 12 months of 10x growth
● Maintained lean operational staff while identifying and contracting fractional CFO and HR expertise to support short—and mid-term planning, mitigate growth gaps, and ensure high-level foresight for fiscal management and compliance. ● Established trust and transparency, company-wide, through strategic engagement to catalyze a positive and productive company culture and leadership standards
● Created and facilitated an educational workshop series to internalize sales/business development strategies and accompanying priorities across departments
Startup ColoradoExecutive Director
Nov. 2018 - Mar. 2022Boulder, Colorado, United StatesStartup Colorado is a grassroots organization whose mission is to demonstrate that rural entrepreneurship will ignite a culture of potential, empowering people and places to thrive and define their future. Led by a team of rural entrepreneurs and ecosystem builders, Startup Colorado works throughout the Western Slope and Eastern Plains, developing strategies and supporting initiatives that benefit Colorado's rural entrepreneurs' long-term resources and success. Key Accomplishments:
● Built a self-sustaining, statewide network or "entrepreneurial ecosystem" of entrepreneurs and entrepreneurial communities that connects rural founders to resources for education, growth, and expansion
● Established statewide partnerships across SBDC offices, Economic Development Corporations, Universities, and complementary organizations to further cohesive resources and business opportunities across rural Colorado
● Facilitated rural community strategies that support local entrepreneurs with tools, assets, and educational opportunities
● Identified and design gap programming to support startups and nascent ideas
ICELab@WesternICELab Accelerator, Managing Director
Feb. 2017 - Dec. 2017
ICELab@WesternDirector
Nov. 2016 - Jan. 2019Delaney KeatingKey Accountabilities:
● Responsible for providing leadership to 3 direct report staff and 6 employees including SBDC Manager, Program Director, Accelerator Coordinator, and Overlook Café Manager
● Leads external fundraising, reporting, and vision engagement to 7 counties, associated municipalities, and key organizations within the West Central SBDC territory
● Builds internal community engagement and participation, from businesses and remote workforce to mentors, and funding partners within the ICELab network
● Grant management and reporting responsibilities include: $650k federal EDA Power grant, $100k Colorado SBDC grant, $115k DOLA REDI grant, $125k in community contributions, and unrestricted funds
● Relied upon to recover the ICELab from organizational and relational duress from previous leadership Key Accomplishments:
● Developed the mission for ICELab @Western, dependent on a large base of stakeholders, within strict deadlines for proving on cultural engagement, developing a long-term sustainability plan, and conducting sufficient research to implement short-term and long-term project goals ● Increased community financial contributions 8x from $15k in 2017 to $125k in 2018, while negotiating a recurrent $250k leading into 2019
● Implemented a shared vision to position ICELab and Western as leaders within the statewide strategic goals to promote innovation and entrepreneurship in rural Colorado
● Identified and cultivated partnerships to increase outreach and impact, resulting in 150% growth in cowork memberships and increased statewide interest and support
Colorado Small Business Development Center NetworkDirector @ Colorado West Central SBDC
Nov. 2016 - Jan. 2019ICELab @WesternKey Accountabilities:
● Responsible for leading the West Central SBDC Manager, regional satellite office, and 24 regional consultants
● Relied upon to manage a $200k overall budget, including stewardship and reporting of $100k SBDC Grant Key Accomplishments:
● Developed organizational audit with SBDC consultants to enhance consultant ability to determine immediate company needs within a gap assessment format
● Created a mobile SBDC/Startup Colorado Storytellers series to serve Western Colorado and build brand awareness/cohesion between both efforts under the Colorado Office of Economic Development and International Trade, resulting in increased awareness of SBDC and Startup Colorado opportunities, through the promotion of local innovation
● Refreshed the SBDC brand throughout Western Colorado with the implementation of strategic outreach, experiential marketing tactics, and co-managed events in partnership with other local and state programs
Whole Health LightFounder / Educator
Jan. 2014 - Jan. 2018Gunnison, ColoradoKey Highlights:
● Light Therapy educator for Certified Light Therapy courses, teaching and developing modules for business development and consumer-direct communication ● Influenced the manufacturer to develop an application guide for in-home use of an FDA cleared medical device
● Built a support network and customer-facing content for health professionals implementing light therapy in private practice
Colorado Small Business Development Center NetworkSmall Business Consultant
Jan. 2010 - Jan. 2013West Central Small Business Development CenterKey Highlights:
● Consultant for the State of Colorado Small Business Development Center, guiding organizations with brand development, planning and implementation of market strategies
● Relied upon as Consultant to Colorado Creative Industries, providing marketing education and outreach to Colorado townships, creative districts and non-profits to develop creative strengths within the community
● Hosted live “Narrative Brand Strategy” webinars, 1-2x annually, to address the impact of an integrated vision through internal and external brand communication
● Conducted organizational team building seminars to establish a framework for internal brand management to empower small businesses with small marketing budgets
● Participated in the NxLevel for Entrepreneurs course to assess the feasibility of the curriculum for the Colorado Creative Industries
RoShamBo: Marketing + CreativeFounder / Creative Director
Jan. 2007 - Jan. 2014Gunnison, ColoradoKey Highlights:
● Developed a marketing and creative firm, serving a diverse client base, successfully growing from 5 clients to over 300 in 7 years of leadership ● Mentored entry-level staff into producing healthy, thriving careers and individual businesses in marketing and design
● Co-founded GunnyLove.com, a conceptual website to test the viability for localizing the Etsy.com platform
● Served as a consultant for the Colorado Creative Industries and Colorado West Central Small Business Development Center in service to businesses, communities, and creatives throughout Western Colorado.
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