Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Deeply Nourished LifeFounder
Jan. 2017Austin, Texas, United StatesA Deeply Nourished Life comes from feeding mind, body and soul. Join us in exploring all the ways we can honor the miracle of our design, leveraging the wisdom of our wise ancestors to bring our families back to the health, fertility and longevity that are inherently part of our birthright. With a deep belief that everyone is connected and everything has been provided we desire to slow down, dig deep and flourish where we are planted. We share tips, tricks, recipes, and life lessons to help families be deeply nourished by their food, homes and experiences.
WebsenseDirector, Americas Marketing
Mar. 2009 - Aug. 2010Focus on lead generation and pipeline creation via direct and co-branded marketing efforts. Manage a team of regional marketing managers throughout the Americas who focus on lead generation and partner enablement. Responsible for management of ~745 campaigns per year, including creation, execution, operations, and training as well as supporting applications, systems, and overarching program support. Lead team of 25 to support company’s largest market (U.S.), most strategic developing market (LatAm) and largest channel partner base. Manage strategic planning and execution, sales relationships, budget allocation, tactical marketing, channel partner marketing and end-user lead generation, from hands on execution to final reporting, analysis and recommendations for future campaigns. Maintain and increase market share, through new business and cross-sell, up-sell campaigns. Establish and execute regional (Mexico, Canada, U.S., etc.) and segment specific (SMB, MM, Enterprise, Federal, etc.) campaigns, relationships, vendor contracts, budgets and activities. Develop direct, email, online and partner marketing initiatives, including webinars, whitpepapers, events, and seminars. Encourage and implement cutting edge technology to augment staffing shortages and achieve goals.
Expand U.S. (largest market) partner programs and tools to rest of world as appropriate. Program manage implementation of first WW content management system and complementary partner portal.
Periscope StrategiesPresident
Sep. 2006 - Jan. 2019Executive management consulting company focused on providing expertise in strategy, operations and business development to help clients find and reduce risk in their organization. Able to quickly and accurately assess situations, define problems, and establish plans for success. Adept at building and nurturing teams, facilitating transfer of knowledge between groups and embedding ownership with stakeholders. Consistently manage projects, people, budgets and timelines to goal. Excellent communication skills, both written, verbal, and interpersonal – highly skilled at getting disparate groups working toward the same goal. Professional “interpreter” who helps different facets of a team understand each others goals.
Sun Microsystems, Inc.Global Solutions Marketing Manager
Mar. 2002 - May. 2008Cross-functional management responsibility for the creation and implementation of worldwide strategic marketing initiatives, solution specification and management, competitive analysis, creation of partner ecosystem, solution development and roadmap management. Create and lead an extensive team across the partner ecosystem to develop a strong message suitable to all participants and deliver this message in a choreographed manner to the sales forces and market place. Extensive focus and expertise in regulatory, compliance, governance and litigation support requirements globally.
CSCCommunications Marketing Manager (contracted)
Sep. 2001 - Mar. 2002Focal point between CSC and County of San Diego responsible for communications between implementation teams, technical teams, executive management and end-user community during this complex and contentious transition from legacy systems and open desktops to consolidated, virtualized data centers and thin client managed desktops. Program included extremely aggressive timelines, limited budget and fearful resistant end-users. Responsible for all communications throughout the program, training materials/sessions, timeline management, change management and executive report out on status and metrics. Developed and hosted team building exercises to increase trust and communication between implementation teams and across stakeholders. Successfully met deadlines and ultimately delivered project with highest end-user satisfaction ratings ever received.
BioQ, Inc.Director, Product Marketing & Operations
Nov. 1999 - Jun. 2001Cross-functional management responsibility within life-science-focused software company. Participated in developing strategies for growth of company and products. Managed implementation of formal Marketing Alliance Agreement with Accenture, exclusive technology license with Autonomy, and multifaceted partnership agreements with IBM and San Diego State University. Created/managed processes to identify customer needs/strategic opportunities. Documented detailed product specifications to enable effective, competitive product development. Designed/implemented training and support systems to shorten sales cycle and ensure customer retention.
Pentech Energy SolutionsDirector, Marketing
Mar. 1998 - Nov. 1999Responsible for all aspects of marketing, communications and public relations for this heating, ventilation and air conditioning (HVAC) add-on device manufacturer, specifically during launch of new Internet-based software product for online monitoring and control of HVAC systems. Managed marketing and communications departments, including researchers and outside advertising and public relations agency. Created new brand to reposition the company and promote awareness. Developed complex advertising/pr campaign on a minimal budget for maximum impact. Analyzed market research and developed corporate strategies/budgets for successful launch and market penetration of new software product line. Created/implemented sales support and product/sales training. Created/managed sales-channel alliance with major service firms/energy providers
Advanced Bioresearch AssociatesSr. Program Manager
Jul. 1995 - Mar. 1998Responsible for coordination of multi-site, multi-project activities for this global life sciences consulting firm, specifically supporting regulatory affairs projects. Developed business/regulatory strategies for pharmaceutical, medical device, and biotech clients. Implemented highly regulated systems and standard operating procedures across multiple departments. Designed and submitted protocols, applications, and project campaigns to clients and regulatory agencies. Created and managed national marketing and branding strategy. Organized speaking engagements for firm’s professionals. Ensured coordinated communication activities while aligning dependencies among several remote groups/organizations. Analyzed industry activities and trends to identify new business. Organized and conducted customer liaison activities, developed proposals, presentations and brochure materials. Organized and hosted client visits.
Intch is a Professional Networking App for the Future of WorkSee more people like Marci on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1130484 people
21
CEO / Leadership Coach / Career Strategist / Instructional Designer / Curriculum Consultant @ Expanding Leaders
15
Project Manager, Consultant
15
Production Assistant
108102 people
15
Production Assistant
15
Business Development Manager @ Lewis Stevenson Office Solutions
15
Consultant for construction project management and construction company turnaround. @ Self Employed