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Work Background
Self-employedAdvertising & Marketing Witch
Jul. 2024Bucharest, Romania
Screen NativeClient Service Director & Managing Partner
Feb. 2016 - Jun. 2024Bucharest, RomaniaSpent 8 incredibly challenging years in ScreenNative, growing the agency, the people and the quality of our product. We are not just a full service advertising agency, we also want to understand your business and provide tailored strategy and creative directions in order to position your business in the most suitable ecosystem. Sugar on top, add our digital DNA.
More about us, our projects portfolio and clients, here: https://www.instagram.com/screennative/ In a nutshell about me: Looking for daily self-improvement. Mentions & Awards:
Coach & jury member for the international competitition L'Oreal Brandstorm 2019 - 2024 Romania. https://www.iqads.ro/articol/64027/eye-temple-screen-native-construiesc-superuniversul-smart-league https://www.iqads.ro/articol/63511/la-sapte-ani-de-la-infiintare-agentia-screen-native-are-o-noua-conducere-si-noi https://www.iqads.ro/articol/62027/prietenii-zboara-cu-vola-ro-si-screen-native https://www.iqads.ro/articol/59769/a-fost-odata-in-digital-ana-baraitareanu https://www.iqads.ro/articol/53381/hai-cu-aqua-carpatica-la-colindat-si-impreuna-putem-schimba-vieti https://www.iqads.ro/articol/50035/plateste-chiria-unui-actor-independent-arta-nu-ar-trebui-sa-fie-un-lux-in Latest campaign for Vola.ro, Ieftinuarie (words play for Cheap January), registered as the month with the best record sales since ever :)
https://www.iqads.ro/articol/45530/screen-native-in-spatele-ecranelor-din-campania-de-ieftinuarie-la-vola-ro L'Oreal Romania - Vichy Dermablend - Winner in Special Projects - Webstock L'Oreal Romania - Vichy Dermablend - #1 YouTube Leaderboard Ads:
https://www.iqads.ro/articol/43299/youtube-romania-ads-leaderboard-4-productii-romanesti-in-topul-celor-mai L'Oreal Romania - Vichy Dermablend - A different campaign. By Screen Native
https://www.iqads.ro/articol/43529/vichy-dermablend-o-campanie-diferita-by-screen-native
Leo Burnett RomaniaSenior Brand Comm Executive for Balkans
Sep. 2013 - Feb. 2016Bucharest, RomaniaMy experience covers mostly digital but also fully integrated campaigns for various segments & clients such as: P&G (all brands), banking & insurance (AXA, BRD), auto (Dacia, Renault, Autoitalia), pharma (Sanofi, Sandoz, Mylan), FMCG (Bergenbier, Chio), beauty (Avon). Up to present, I have delivered over 150 projects, coordinating teams from SEE (Romania, Bulgaria, Serbia, Macedonia, Bosnia, Montenegro, Moldova) and also collaborating with agencies from Polland, Hungary, US & Canada. Mentions & awards: P&G - Bonux - The Smartists - Eurobest: https://awards.eurobest.com/winners/2015/direct/entry.cfm?entryid=1910&award=101&order=0&direction=1 P&G - Bonux - The Smartists - Golden Drum Showcase:
https://goldendrum.com/showcase/the-smartists-4/ P&G - Bonux - Desteptaretele - IQAds:
https://www.iqads.ro/articol/33162/desteptaretele-cea-mai-recenta-campanie-bonux-semnata-de-leo-burnett-romania P&G - Bonux - Desteptarele - Internetics 2015:
https://www.iqads.ro/articol/33605/castigatorii-internetics-2015 P&G - Gillette - Real Men Camp: https://www.iqads.ro/articol/27658/lucian-bute-antreneaza-romanii-intr-o-noua-aplicatie-gillette-semnata-de-ileo-si Avon - Implica-te pentru ea. Afla ca e bine - IQAds:
https://www.iqads.ro/articol/26600/avon-lanseaza-campania-implica-te-pentru-ea-afla-ca-e-bine
iLeoBrand Comm Executive
Dec. 2012 - Sep. 2013Bucharest, RomaniaMentions & Awards: P&G - Blend-a-med - LivePR:
https://www.livepr.ro/schimbarea-perceptiei-unul-dintre-obiectivele-campaniilor-dezvoltate-de-leo-burnett-amp-target-si-ileo-pentru-brd-oral-b-power-si-bergenbier/
iLeo (part of Leo Burnett Group) Intern
Sep. 2012 - Nov. 2012Bucharest, Romania
ING Romania (currently NN Romania)Operations Administration Officer
Dec. 2009 - Jul. 2011Bucharest
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