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Work Background
MedallionArtist Enablement Lead
Jan. 2024Los Angeles, California, United States
OpenSeaMusic & Brand Partnerships
Mar. 2022 - Oct. 2023Los Angeles, California, United StatesNegotiated and secured multiple Fortune 500 media & brand partnerships, driving substantial revenue growth and brand awareness.
Developed a robust pipeline of projects across media verticals, aligning partnerships with both parties' missions.
Fostered long-term loyalty programs, amplifying brand visibility and ensuring strategic alignment.
Mint SongsSenior Director, Artist Strategy
May. 2021 - Apr. 2022Los Angeles Metropolitan AreaOversaw the adoption of the platform by thousands of artists via high-growth marketing & onboarding campaigns.
Developed industry-leading standards for the use of web3 in artist fan club models.
Parallel BrandsCommunity & Growth Lead
Mar. 2021 - Apr. 2022Los Angeles, California, United StatesDrove the initial subscriber base for Parallel's first media division, leveraging targeted ad campaigns and high-conversion funnels. Meticulously A/B tested variable sets of media and demographic cohorts to optimize conversion in the pre- and post-launch phases of the media platform.
SummitDirector of Community
Mar. 2018 - Dec. 2019New York, NYManaged community growth and engagement, devising strategies for member relationships, marketing practices, and industry programs.
Implemented successful member relationship strategies and community-building initiatives.
Julian LamadridArtist Manager
Feb. 2018 - Mar. 2022Successfully managed an independent artist's career, negotiating two 7-figure contracts with Sony Music and Sony ATV.
Guided the artist through the recording, marketing, and release of two full length studio albums.
Secured live show opportunities, press coverage, and streaming platform support, enhancing the artist's visibility and growth.
SpotifySenior Manager, Artist & Label Services
Jan. 2015 - Mar. 2018New York, NYLed global marketing campaigns for marquee and emerging artists, including Adele, Tame Impala, Radiohead, among others.
Designed the initial trials of the highly successful "Fans First" program, surpassing industry standards and establishing best practices in data-driven CRM.
Played a pivotal role in the development & adoption of the best-in-class "Spotify for Artists" platform by artists and their teams.
MRC StudiosProduction Finance
Jun. 2014 - Jan. 2015Beverly Hills, CA
SpotifyLabel Relations Intern
May. 2013 - Aug. 2013New York, NY
Sony Network Entertainment Int'l (SNEI)Digital Marketing Intern
May. 2012 - Aug. 2012Los Angeles, CA
Paramount PicturesMarketing Intern
Jan. 2012 - May. 2012Hollywood, CA
Paradigm Talent AgencyMusic Intern
May. 2011 - Aug. 2011Monterey, CA
USC Marshall School of BusinessExperiential Learning Center Technician
Aug. 2010 - May. 2014Los Angeles, CA
Naval Postgraduate SchoolResearch Assistant
May. 2007 - Aug. 2011Monterey, CA
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