SpotifySenior Manager, Artist & Label Services
Jan. 2015 - Mar. 2018New York, NYLed global marketing campaigns for marquee and emerging artists, including Adele, Tame Impala, Radiohead, among others.
Designed the initial trials of the highly successful "Fans First" program, surpassing industry standards and establishing best practices in data-driven CRM.
Played a pivotal role in the development & adoption of the best-in-class "Spotify for Artists" platform by artists and their teams.