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Work Background
1717 Ventures IncFounder
Jan. 2020Greater Philadelphia
A2PCTO
May. 2013 - Dec. 2019Greater Philadelphia AreaAs CTO at Awareness Analytics Partners (A2P), I led the development and deployment of advanced digital marketing technologies, building upon a multi million dollar R&D investment to drive results in social media advertising and audience engagement. A2P specialized in understanding audience influence networks to optimize online messaging and micro-targeted advertising strategies, delivering precision and maximizing marketing ROI for clients. Key Contributions: Influence-Based Targeting: Designed and implemented technology that identified the networks of a client’s most engaged audience members, enabling micro-targeted ads that reached those most likely to take action, enhancing ad effectiveness and audience impact. Enhanced Marketing Efficiency: Developed solutions that supported and amplified clients' existing marketing communications by focusing advertising spend on key influencers, reducing wasted budget on undifferentiated masses, and ‘Multiplying Influence’ across campaigns. Innovation and Market Leadership: Positioned A2P as a leader in digital marketing technology through the strategic use of data analytics and audience insights, creating a competitive advantage that drove groundbreaking results in social media and digital advertising. Through these initiatives, I enabled A2P to deliver exceptional value to clients, transforming digital marketing efforts with data-driven precision and maximizing the impact of social media ad investments.
DC London, Inc.CTO (non partner)
Aug. 2011 - Aug. 2013Washington, District of Columbia, United StatesAs CTO at DC London, a full-service campaign consulting firm, I led the integration of cutting-edge technology with traditional campaign and advocacy strategies, creating customized solutions for candidates and issue advocacy organizations. DC London specializes in building grassroots and grasstops support through data-driven strategies, leveraging a vast network of relationships and extensive messaging experience to drive high-impact campaigns. Key Contributions: Campaign Technology and Data-Driven Strategy: Implemented advanced data analytics and digital solutions to enhance client campaigns, utilizing insights to craft highly effective, targeted messaging strategies from early campaign stages to Election Night and beyond. Supported Grassroots and Coalition-Building Technologically: Pioneered technology solutions that supported DC London’s unique “grassroots to grasstops” approach, building long-lasting, deep-rooted support for candidates and advocacy issues at local, regional, and national levels. Leveraging Technology for Modern Advocacy: Developed and applied digital tools that maximized the impact of client campaigns through smartphones, tablets, and web platforms, enabling clients to reach audiences in unprecedented ways and gain a competitive edge. Extensive Relationship Network: Utilized DC London’s network of political relationships and industry connections to strengthen client campaigns, enhancing outreach efforts and ensuring robust support structures. In this role, I empowered DC London to stay ahead in a rapidly evolving political landscape by seamlessly blending new technology with time-tested grassroots strategies, ultimately driving results for candidates and advocacy initiatives across the nation.
Liberty on the Rocksco-founder
Jun. 2008GlobalAs Co-Founder and Board Chair of Liberty on the Rocks (LOTR), I helped establish and grow a nonprofit libertarian organization dedicated to educating, connecting, and empowering individuals who value liberty and the principles of freedom. LOTR provides a welcoming environment for liberty enthusiasts to explore economic and philosophical perspectives, expand their networks, and engage in meaningful discussions outside of electoral politics. We aimed to foster a decentralized support system where local chapters operate independently while benefiting from shared resources and guidance from LOTR National. Key Contributions: Strategic Founding and Growth: Conceived LOTR with a vision to create a non-partisan community for individuals interested in liberty and free markets. Initiated the first chapter in Denver, CO, which continues to thrive today. Global Expansion: Played a pivotal role in expanding LOTR’s reach, growing from a single chapter to over 30 chapters worldwide at its peak, with presence across North America, Europe, Asia, and Australia.
Community Building: Created a decentralized structure to support local chapters, enabling a diverse array of chapters to flourish, each tailored to meet local interests and community needs. Education and Engagement: Fostered educational opportunities through discussions, events, and networking sessions that emphasized liberty-focused principles and free-market economics. Adaptability and Resilience: Despite setbacks during COVID-19, continued supporting LOTR’s international efforts to revive and expand chapters globally, ensuring that our mission endures. Liberty on the Rocks remains a vibrant space for those who value freedom, connecting like-minded individuals and introducing new audiences to the ideas of liberty.
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Looking to transition into Tech./. Former sales Representative and have very good Communication skilss @ @NikeStore