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Work Background
Anderson ManufacturingDirector of Marketing
May. 2024Hebron, Kentucky, United States
Ballistic AdvantageDirector of Marketing & Customer Service
Feb. 2022 - Sep. 2023Ocoee, Florida, United StatesExecutive team member responsible for foundational development of all marketing channels as well as department structure. Lead all company strategic marketing efforts to shape company plans for long-term success. Support multiple sales team channel development including B2C and B2B. Oversee eCommerce retail and dealer websites to include significant project management improvements that meet the growing business needs.
Silencer CentralDirector of Marketing
Mar. 2021 - Dec. 2021RemoteLead all company strategic marketing efforts to develop nationwide brand awareness, sales expansion and positioning the company as the leading experts in silencers. Guide the marketing team by developing marketing strategies, planning, and coordination of marketing efforts; to include all internal company communications. Work closely with sales, engineering, operations, and customer service leadership to ensure the company consistently delivers superior products and services.
Ridgeline Defense LLCConsultant / President
Jul. 2019 - Mar. 2021Dalton, NHRidgeline is New England's premier tactical training facility offering a full spectrum of firearms and tactics training needs.
SIG SAUER, Inc.Director of Marketing, Sig Sauer Academy
Sep. 2011 - May. 2019Epping, NHOversee all business operations including, but not limited to, developing aggressive and innovative strategic marketing plans, managing internal and external relationships, determining business goals and KPIs, and designing integrated programs based on business objectives and diverse customer segments. Define, message, and position brand standards, formulate standard operating procedures for improved performance, track successes and present reports to executives. Regulate annual training and facilities scheduling program; ensuring forecast and planning needs are met.
MintelVP Global Strategic Marketing, CPG
Jan. 2007 - Dec. 2011Chicago, ILDirected all marketing strategies pertaining to the development of global plans, establishment of lucrative partnerships, and the collaboration with cross-functional teams to construct optimal practices, optimize usage and reporting, and guarantee the achievement of company goals. Introduced a Silverpop marketing automation program and cultivated an exclusive research methodology used to pitch marketing ideas to global executive teams in the US and Latin America.
Amacai Information CorporationDirector of Marketing
Jan. 2005 - Dec. 2007Chicago, ILHeld the responsibility of rebranding the company's image so that it can be within the direct marketing industry. Shifted the perception from "just another data compiler" to a unique provider of quality name, address and phone data, executed integrated awareness campaigns, and instituted CRM guidelines and policies for the sales team.
TARGUSinfoSenior Marketing Manager
Jan. 2000 - Dec. 2005Tysons Corner, VAHeld responsibility for the development of annual strategic plans, the composition, evaluation, and management all web communications, and the construction of foundations for the best departmental practices. Secured, inscribed, and published high profile client testimonials for Jenny Craig, Ticketmaster, USPTO, TotalGym, and Starz Encore.
GuideComm Systems, IncMarketing Specialist
Jan. 2000 - Dec. 2000Herndon, VA
Perot Systems CorporationBusiness Development Specialist
Jan. 1997 - Dec. 2000Reston, VA
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