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Work Background
SCORE Mentors North FloridaCo-Chair
Dec. 2024Gainesville Metropolitan AreaSCORE North Florida started in Gainesville in Alachua County and surrounding 6 counties. In 2023 our Chapter (408) expanded to include the panhandle, now 27 counties all the way to Pensacola. We have three new branches: the Tallahassee Branch, the Panama City Branch, and the Pensacola Branch. SCORE North Florida and our volunteer business mentors are dedicated to providing the best possible service to help small business owners achieve their goals. Our mentoring and resources are free to use. We also offer low to no-cost business workshops.
Alachua County Emerging Leaders (ACEL)Immediate Past President
Aug. 2023 - Nov. 2024Gainesville, Florida, United StatesSupport the transition of the new president as a member of the executive board.
Alachua County BOCC, FloridaAdvisory Board Member - Economic Development Board
May. 2021 - Nov. 2024Gainesville Metropolitan AreaVolunteer to offer advice and ask questions about economic development activities in Alachua County for consideration by the County Commissioners.
Alachua County Emerging Leaders (ACEL)President Of The Board Of Directors
Jun. 2018Gainesville, FloridaAs President of a 501(c)3 nonprofit, I ran a volunteer-led leadership organization, steering a board of up to 18 members while keeping things grounded in purpose and results. Over time, I dialed in strategies that brought consistent 20% annual growth in membership—thanks to creative initiatives like member discount programs and delivering content that wasn’t just new but actually useful. Post-Pandemic Pivot: Rebuilt the organization by bringing in a fresh board of local influencers. I didn’t just want warm bodies; I focused on people who could grow as leaders and help reestablish ACEL as the community go-to for leadership and connection.
Board Longevity Upgraded: Increased average board tenure by 50% (a feat in the volunteer world) by introducing SMART goals, leveraging tools to keep projects on track, locking in partnerships, and cutting out the “busy work” that drives people to quit.
Leadership with Vision: Integrated professional growth, community service, and genuine connection to make ACEL more than just a leadership org—it became a platform where people could thrive, collaborate, and stay inspired.
This wasn’t just about hitting metrics; it was about proving what an organization could do when leadership meets intentionality.
Marc Lefton – Growth HackerFractional CMO
Jan. 2018RemoteHelp brands break free from "random acts of marketing" by providing strategic direction, creative vision, and omnichannel execution that align brand and performance marketing. With over 15 years of experience, I specialize in creating scalable go-to-market strategies, impactful messaging, and consumer experiences that resonate deeply with audiences. Areas of Expertise:
Go-to-Market Strategies: Launching products and services with both immediate and sustainable impact.
Minimum Viable Brand (MVB): Quickly establishing brand identity and assets to ensure rapid market presence. In-House Agency Transformation: Bringing agency services in-house for streamlined, cost-effective solutions. Messaging & Storytelling: Crafting narratives that cut through the noise and inspire audiences. Omnichannel Media Planning & Buying: Developing cohesive media strategies across social, programmatic, and traditional channels to maximize reach and impact. Growth Marketing: Leveraging data-driven techniques to optimize acquisition and growth. Emerging Technologies: Integrating AI and advanced tools to boost creativity and results. Fractional CMO Impact Highlights:
Yoga Yoga: Reduced marketing CPA by 35% through optimized omnichannel allocation, experiential marketing, and digital ad strategies, positioning the brand for acquisition. ActivePure: Created an omnichannel outreach program targeting public school superintendents to drive awareness of air quality systems, leveraging programmatic, social, and grassroots media to increase adoption using ESSER funds. Falcon Trading Systems: Achieved a 50% reduction ads CPA. Florida Health: Led an omnichannel grassroots and paid media campaign to promote dental and nutritional services in underserved communities, increasing awareness and clinic attendance. Clients:
Yoga Yoga, Falcon Trading Systems, ActivePure, Florida Health, NeuroAcrobatics™, Senso Medical, Chivy, Fortitude Security, Terra Energy, Piñata, FlashCash.
Alachua County Emerging Leaders (ACEL)Membership Chair
Jun. 2017 - Jun. 2018Gainesville, Florida Area
Sentient Media MGC Head of Strategy
Sep. 2016Jacksonville, Florida, United StatesDeveloped and launched a marketing collective model that validated my hypothesis that as companies move from early to growth-stage, they are overwhelmed by uncoordinated “random acts of marketing” and burned by inefficient larger, expensive agencies. • Defined a collective model delivering flexible options for mid-market clients by recruiting and integrating niche agencies and freelance talent.
• Focus on highly regulated industries, including political, financial, healthcare and alternative wellness via programmatic practice.
• Achieved growth for clients by blending branding with performance marketing.
• Increased profitability by 20% adding AI to workflow.
• Partner with political agency brand StateCraft Digital, leading the media and creative for 60 candidates over two years.
• Decrease our client CPA an average of 25% by using a proprietary ad validation process and account based marketing for B2B.
• Delivered a high level of service and speed to market by offering Fractional CMO services for clients without internal marketing leadership. Clients: Florida Health, ChatOwl, ActivePure, NeuroAcrobatics™, Siete Family Foods, Safey Medical Devices, Innovar Healthcare, Senso Medical, Charlie’s Fine Foods, Vestium NY, WIC, Piñata AI, Renters Unite, MBODY 360
DiMassimo Goldstein (DIGO)Head of Growth Strategy
Nov. 2013 - Aug. 2015Greater New York City AreaDefined the agency’s core differentiators as a brand, identified and grew new core competencies, and provided growth leadership for both the agency and clients. • Differentiated the agency USP by identifying “brand direct” – a combination of branding and performance marketing as its primary offering and “Inspiring Action” as its mantra.
Increased agency lead generation 75% by: – Creating a rubric of ideal brand-direct clients. – Launching a podcast interviewing target CMOs at dream clients.
• Assisted in agency growth from $5MM to $11MM in two years by: – Founding the Facebook Ads, Social Listening, and Data Analytics departments. – Developing programmatic media practice for efficient media scale. – Recruiting key executives, including ECD, COO and PR. – Focusing on awards shows to gain momentum, resulting in being named Small Agency of the Year North East by Advertising Age, Inc. 5000’s Fastest Growing Companies, Smart CEO 50, and winning numerous creative awards. – Rebranding agency materials and case studies.
• Lead the growth of key account success by: – Creating a social media tournament for CheapOAir that increased their engagement by 450%. – Using affinity data on Twitter to better understand our active investor customer for TradeStation, reducing CPA by 17%. Clients: Reader’s Digest, EverBank, TradeStation, L’Auberge Casino, Fresh Direct, National Jewish Health, Affinity Federal Credit Union, Medicom, Marcum, Taste of Home, Chubb Insurance, Hello Fresh, Weight Watchers
CATCH 24 ADVERTISING & DESIGN INCHead of Strategy
Feb. 2013 - Nov. 2013New YorkSeeking more production resources for my Half Fiction clients, I sold my agency to Catch24 and helped transition the accounts and founding the Catch24 internal strategy department. Clients: Casio USA, G-Shock, Lufthansa NA, DirecTV, The New York Yankees, The American Museum of Natural History, SAP, Oracle, Cessna
Half FictionFounder & Creative Director
Nov. 2009 - Nov. 2013New York, NYFacing a slowing economy and a portfolio filled with “nice to have” below-the-line experiential and social media, I started one of the first remote-native agencies. • Grew the agency to 10 accounts in the first year by focusing on social media and event marketing.
• Continued revenue growth by offering social media consulting and data mining to F500 brands at the CMO level. Clients: Redken, Pureology, Rue La La, L’Oreal, Mandee, Annie Sez, Me-Ality, Clarins Fragrance Group, COTY, Owl’s Brew, RentCentives, InfiniGraph, Sermo
EscalateCreative Director
Sep. 2005 - May. 2010Greater New York City AreaLead the creative department to develop integrated experiential, word of mouth, social media and interactive campaigns from concept to completion. As part of the overall agency management team, I helped transform the agency from a sampling vendor to a trusted strategic partner offering research, account planning, creative and operations. • Helped grow agency revenue 30% YoY by: – Integrating social media and word of mouth marketing practices with experiential. – Pioneering a “quality of experience” metric to measure brand engagement at our events. – Partnering with MIT to create innovative experiences such as “Chill Ball” where two players win by using their relaxed brain waves to push a ball over the other’s goal. • Led the successful launch of Coke Zero by coordinating with their brand, media and POS agencies in a consumer content generated campaign, resulting in: – Fifteen million beverages sampled in 48 markets. – Winning “Best of Show” at the 2010 Word of Mouth Marketing Awards for Best Use of Research. – Increased Royal Caribbean Cruise Tours by 30% by producing a 60 minute play for seniors to alleviate their travel fears. – Broke the Guinness World Record for Most Tic Tac Toe Games in One Location for Tic Tac. Clients: Coca-Cola, Coke Zero, Simply Orange, Minute Maid, Haier, Tic Tac, Sara Lee, Samsung, Chevy, Mercury, Condé Nast, Royal Bank of Canada, Sabra, Wholly Guacamole
Adholes.com Founder
Nov. 2004 - Sep. 2010Greater New York City AreaFounded one of the earliest-known social media platforms, targeting the advertising industry. Within weeks of launch, Adholes was featured in the Wall Street Journal as the digital water-cooler for time-pressed advertising execs. For many of the who's who of the industry who joined in the early days, it was the first social network they ever experienced. • Growth hacked the site from zero to 10K vetted users in four years by: – Gamifying user engagement and invitations, resulting in high organic growth. – Pioneering the concept of “blogworking” –execs networking by posting to a group blog, leading to high SEO, ultimately being named an Advertising Age Power 150 Blog and a Webby Honoree. – Experimenting with early social media and self-serve ad platforms such as MySpace, Twitter, LinkedIn, Google & Facebook Ads. • Expanded the brand beyond the social network globally to include: – Live events with chapters/ambassadors in twenty cities. – Creating a job board specializing in passive job seekers which monetized the site.
Winstanley PartnersSenior Art Director
Nov. 2002 - Nov. 2004Lenox, Massachusetts• Winner of regional ADDY awards.
• Creative work featured in Communication Arts Annual. Clients: Spalding, Polar Beverages, Crane Paper, Stormcase, Lenox Bank, Richmond Networks
Blum GroupCreative
Mar. 1999 - Sep. 1999New York, New York, United StatesClients: RC Cola, RC Edge, Diet Rite, ABC News, Columbia School of Business, Crain’s New York Business
VMLY&RArt Director
Jan. 1999 - Dec. 2000New York, United StatesConceptualized integrated marketing campaigns for the Y&R holding company that included its full agency roster. Clients: Campbell’s, Lincoln, KFC, Dr. Pepper, Sony, The United Nations, Toblerone
Ammirati Puris LintasArt Director
Jan. 1998 - Dec. 1998Greater New York City AreaUPS creative won an International Addy Award, was in the Communication Arts Annual, Luerzer’s Archive, and was favorably reviewed in Adweek. Clients: United Parcel Service, RCA, GMC, Labatt’s Blue, Dos Equis, Bacardi, Iridium
BBDO New YorkJunior Art Director
Jan. 1995 - Dec. 1997Greater New York City Area• Conceptualized print and television campaigns. • Created some of the first web banners and website designs for FedEx and M&Ms. • Tried to give away a Harrier Jet. Whoops. Clients: Pepsi, Diet Pepsi, HBO, Pizza Hut, Campbell’s Visa, Armstrong, Fed Ex, Snickers, M&Ms, AT&T Olympic Games, The 2000 Census, Gillette Mach 3, Tampax
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