Burrell CommunicationsSr. Media Planner, Media Supervisor, Account Planner
May. 2003 - May. 20072003-2007 Creation of actionable insights for clients leading to new regional, national, and global communication strategies. Client Highlights Creation and implementation of a multi-cultural ethnographic study for Young Adults in New York, Philadelphia, and Los Angeles that led to the "Communitainment" strategy to entice younger audiences committed to mobile communication to consider home services Repositioning of the Courvoisier global brand in a collaborative effort with agency partners from the United Kingdom, Russia, and China
Through extensive research as well as partner agency and client input, we created the "Find Greatness Within" strategy and campaign for the global market Managed day to day operations of media strategy and implementation for Toyota's African American initiatives and well as created cross-platform solutions for the target market.
Created Toyota's Gospel Strategy for launching the 2006 Solara and Local NBA Strategy for Black History Month in 2005