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Work Background
MSL (Global)Senior Vice President, Digital Health
Apr. 2023 - Apr. 2024Los Angeles Metropolitan AreaDesigned data-driven performance metrics specific only achievable via direct control measures implemented during project phases leading up to Zeppound’s release—surpassing initial engagement goals by over 15%. Implemented targeted ad campaigns to enhance social media platforms, resulting in a 50% increase in engagement and followers for the client. Integrated detailed social media campaigns that boost brand awareness and increase audience engagement by 30%. Designed strategic frameworks for distributing tailored multimedia campaigns to corporate sectors; engaged with clients, resulting in actionable insights being presented directly to senior leadership teams during monthly updates. Analyzed and identified emerging trends across Instagram, Threads, LinkedIn, YouTube, X (formerly Twitter), and TikTok; guided clients in shaping effective corporate communications that increased audience engagement by 25%. Synthesized insights derived from campaign analytics into strategic recommendations presented directly to senior leadership teams during monthly updates; findings led to fixes for the top three barriers impacting user engagement. Mentored a diverse team of social media managers, content creators, and data analysts; led initiatives that enhanced collaboration across departments while promoting an innovative mindset that improved overall campaign effectiveness by 30%. Initiated collaborations that integrated insights from three prominent industry experts to tackle market challenges impacting service delivery and overall organizational growth metrics for two consecutive quarters. Produced metrics-driven approaches for measuring impact on public perception following crisis events; delivered findings directly by leadership teams addressing three primary causes of customer complaints post-crisis situations.
AmgenCorporate Affairs, Senior Manager, Social Media & Emerging Platforms Strategy
Oct. 2019 - May. 2023Thousand OaksBuilt and managed corporate social media channels, including Facebook, LinkedIn, Twitter, YouTube, Instagram, and TikTok, resulting in a 55% growth in the company's presence across these platforms. Piloted a series of cross-functional content for branded channels, including "People of Amgen," "Summer of Science," and "Places of Amgen," aligning with team and company communication objectives and achieving a 75% increase in engagement. Crafted a short-form video content strategy to share unique stories about the company, including the launch of Amgen's TikTok channel—a pioneering move in the industry. This strategy led to a 3,000% growth, with three videos achieving over 2 million views each. Launched and expanded three new channels, including Instagram, TikTok, and Facebook, achieving over 200% growth: secured verification for both Instagram and TikTok. Directed and produced Amgen’s first Instagram Live with the Oncology team and Patrick Dempsey. Established brand guidelines for social media channels to ensure evergreen content. alignment and foster a cohesive appearance and atmosphere across teams. Orchestrated interactive learning experiences for groups of up to ten executives each week, improving individual knowledge retention about effective thought leadership content tactics necessary for building robust professional networks. Created content to amplify key communications priorities, including releases, events, and earned media. Owned and maintained the master calendar of social media activities, providing data analytics to the Reputation Team to inform content development. * Awards: PM360 2022 Innovative Strategy Corporate Branded for TikTok; 2023 Pharma Choice Social Media Gold Winner with imre Health
Accuride International Inc.External Communication Manager
Nov. 2017 - Oct. 2019Santa Fe Springs, CA• Managed two brands over five social platforms by regularly posting content and engaging with community members.
• Built Instagram account to a following of over 31,000, with a total social media audience estimated at 45,000 people across Facebook, Instagram, LinkedIn, and Twitter.
• Increased social media followers by 314% over 18 months through promotions and content.
• Developed viral story seen on Mashable, People, Refinery 29, Bored Panda, and the dodo. • Collaborated closely with the marketing and creative teams to build campaigns and content that support the editorial calendar and key initiatives throughout each season.
• Established relationships with top industry influencers to increase brand awareness and drive sales.
• Coordinated with media and handled press-related inquiries for trade shows and events. • Engaged with customers and target prospects on social platforms while leveraging influencers.
Accuride International Inc.Social Media Specialist
Dec. 2016 - Nov. 2017Sante Fe SpringsSocial Media
• Manage all outbound conversations across social channels and brand sentiment across targeted social channels.
• Monitor brand across target social media networks and actively mine social conversations for relevant information and opportunities to engage further --- specific focus on business development opportunities/lead generation. Public Relations
• Ideation for PR stories, content series, events and moments.
• Act as liaison in a collaborative PR effort with outside PR Agency.
• Assist in planning, negotiating, and implementing public relations programs and campaigns that are designed to create and maintain a favorable public image for Accuride / Senseon.
• Maintain favorable company public image by communicating programs, accomplishments, and news through various media channels.
• Track, monitor, analyze, evaluate, and report on campaigns and earned/paid/organic placements.
• Conceptualize and edit press releases and other similar materials covering a diverse subject matter for external communication.
• Assist with planning and directing of live media on-sites.
• Represent Accuride at public appearances, sponsorship's events, presentations, meetings, or community events, ensuring any Accuride presence at such events appropriately reflects the brand.
• Assist in construction of internal and external communications. Content Creation
• Project Manage blog process with creative team and copy write team. • Develop content performance and enhance SEO, branding, and positioning
Implement measures to determine effectiveness of content and strategies, and establish KPIs, benchmarks and plans to improve results.
• Maintain a high level of content marketing and SEO knowledge, including current trends, best practices, methods, and processes.
• Assist in achieving monthly deadlines and project deadlines.
• Capturing images, shooting social video, conducting interviews, curating content for our channels.
The Walt Disney CompanyInternal Communication Undergraduate Associate
Jun. 2016 - Nov. 2016Glendale• Partnered with the creative team to manage and post content on the Company’s intranet portal. • Created decks, reports, and various marketing materials to grow client base. • Assisted in creating innovative and exciting multi-media communications, including videos. • Managed and track the distribution of project materials to end-user communities throughout the Company. • Ran reports and compiled metrics for internal communication tools.
WollnerStudios, Inc.Social Media Marketing Consultant (Part Time)
Oct. 2015 - Sep. 2016Newport Beach• Curate engaging, creative, and strategic content for Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
• Establish and foster strong relationships with clients.
• Manage multiple clients and projects at once.
• Paid media purchasing specializing in Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Experience using Facebook Business Manager and Power Editor.
• Analyze and report on data across all social media platforms through native analytics tools and third-party analytics tools.
• Construct and build out thematic and editorial content calendars for all social media platforms.
• Strategic scheduling of content relevant to the social conversation and timely optimization.
• Community management on Facebook, Twitter, and Instagram.
• Research and create pitch decks for new clients including competitive analysis, sample content pieces, and a social audit.
714 MediaPublic Relations and Social Media Account Coordinator
Nov. 2014 - Feb. 2015Fullerton• Develop, implement, and facilitate marketing plan and strategy
• Translate business objectives and strategies to develop strategies, and plans to facilitate growth
• Develop, implement, and manage public relations strategy and campaign
• Develop, implement, and manage social media campaign
• Manage website and blog content/ created content for all social media platforms
• Develop promotional materials including all marketing collateral
• Manage advertising buys, and oversee ad campaign design, and implementation
• Develop, and manage in-house, and off-site events, and promotions
Azusa Pacific UniversityDigital and Social Media Marketing Intern
Mar. 2013 - Sep. 2014Azusa, CaliforniaThe Azusa Pacific University Bookstore provides students, faculty and staff, and administration with materials and services necessary to accomplish their academic goals, as well as cultivate school pride. Our goal as a marketing team was to increase brand awareness and recognition on campus the use of social media marketing. • Managed all social media accounts on behalf of the APU Bookstore, and successfully increased their amount of followers on Instagram by 60%. • Assisted in the development and execution of marketing ideas and projects from the monthly marketing strategy to advertise, highlight trends and maximize monthly sales. • Initiated market research studies and analyzed findings to track marketing effectiveness and adjusted strategies accordingly. • Assisted in the development and editing of traffic print ads and all advertising production • Photographed and edited social media advertisements and product photos for the University Bookstore & Dining Services
Disney DarlingsFounder, Content Manager, Blogger, and Photographer
Apr. 2011 - Dec. 2016AnaheimFounded "Tales of a Disneyland Cast Member" in 2011, which told positive stories of working at Disneyland as a Cast Member. By 2012, the blog took off and had over 10,000 views a week and readers in over 100 countries. In 2015, Danielle noticed the marketing need for a women's perspective of the Disneyland Resort. She rebranded "Tales of a Disneyland Cast Member" to Disney Darlings, which included multiple women's perspective of Disneyland and traveling. The Disney Darlings carefully select only the most exciting stories to write about within the Disneyland Resort. They strive to make readers feel like they are there through high-quality videos, vibrant photography and descriptive writing. Disney Darlings currently averages 30,000 views a month and has engagement on social media platforms. • Founder of a top Disney fan site that specializes in relaying the latest Disney news and writing memorable and positive stories about The Walt Disney Company.
• Average of 20,000 monthly views internationally and domestic with quality content, SEO, and social media marketing.
• Built highly engaged social media following on Facebook, Twitter, increased Instagram by 30% in a month. Create interesting and interactive posts daily on all outlets. • Saw a marketing need and discovered niche relaying positive stories of Disney.
• Freelance writer for top Disney fan sites, articles mentioned by OCRegister.
• Utilize photography training and skills to capture highly sharable Disney photos.
• Hire and train two associates, teaching them about social media and public relations.
Pepperdine UniversityAdministrative Support for the Pepperdine Fund
Jan. 2011 - Aug. 2012Malibu, CaliforniaConceptualized and launched innovative social media initiatives, resulting in an enhanced marketing strategy that effectively reached both students and alumni. This contributed to a notable increase in donations to the school. Developed a comprehensive social media plan for the Student Giving Campaign, incorporating in-depth research of current social media trends. Played a key role in the planning of Pepperdine Events designed to honor high-end donors. Demonstrated proficiency in data entry, data analysis, and maintaining organized records in Raiser's Edge. Provided support across all facets of Pepperdine University's annual fundraising efforts, including assisting in mass appeal strategy development and execution. Contributed to the success of mail and telemarketing appeals, reaching over 40,000 Pepperdine alumni. Maintained and updated information for the annual club program, implementing strategies for membership acquisition, renewal, and stewardship. Generated comprehensive reports in The Raiser's Edge to monitor the progress of appeals and compile fundraising performance data into monthly reports for University officials. Maintained daily communication with internal stakeholders and external vendors to ensure the seamless operation of annual fund initiatives.
Disneyland ResortFront Desk and Lobby Ambassador
Aug. 2009 - Jun. 2011Grand Californian Hotel and Spa- Skillfully resolved guest issues and demonstrated adept problem-solving capabilities.
- Ensured that all customers departed with a positive impression of the Disney Company.
- Received the prestigious Customer Service Award of the Month on two occasions in recognition of consistently delivering exceptional service to guests.
- Played a pivotal role in Disney Special Events, including directing and warmly welcoming visitors, as well as assisting with traffic control. Trained fellow cast members to excel in these responsibilities.
- Engaged with guests in a friendly and enthusiastic manner, creating a welcoming atmosphere.
- Provided valuable information, clear directions, and dedicated assistance to enhance each guest's park experience.
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