Virginia Department of HealthPopulation Health Communications Director
Aug. 2015 - Apr. 2021Richmond, VAManage the OFHS communications program and staff of seven – two New Media Specialist, Communications Specialist, Web Developer, three Graphic Designers. Strategic lead and manager for the award-winning VDHLiveWell.com website rebrand. Key responsibilities: •Develop communication guidelines, policies, and overall strategy for Office of Family Health Services (VDH LiveWell brand)
•Led team to develop and implement a strategic public relations program including public outreach, social media, and online presence.
•Streamlined the office’s social media footprint from 35 pages to one strategic flagship brand VDHLiveWell •Market and advertise public health campaigns including Women Infant and Child (WIC), teenage pregnancy and prevention, family planning, tobacco, safety seat, Every Woman's Life, and breastfeeding •Served as Joint Information Center manager for Virginia Department of Emergency Management during Hurricane Joaquin (Sept. 2015)