Catherine Laurencio

Affiliate marketing

CopywritingMarketingSEO SpecialistAffiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for each customer brought by the affiliate's marketing efforts. It involves four key players: the merchant (business/brand), the network (offers for the affiliate to choose from), the publisher (the affiliate), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third-party vendors. The affiliate promotes the product/service and earns a commission for each sale, lead, or click generated. It is a cost-effective method for brands to generate leads and sales while affiliates can monetize their audience.

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