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Work Background
ISCOMProfessor
Sep. 2023Nice, Provence-Alpes-Côte d'Azur, FranceMaster's Degree Lecturer | International Course Developer | AI & Digital Strategy I specialise in international marketing, communication strategy, and digital transformation, with extensive experience designing and delivering courses at ISCOM (Nice & Bordeaux). As a contributor to the development of international courses for the Master's program, I currently teach 18 courses that I created in English (and French), covering:
✔ New Marketing Techniques
✔ Communication Budgeting
✔ International Media Planning & ROI
✔ Branding & Strategic Planning
✔ The Power of New Media & Digital Influence
✔ Brand Responsibilities & CSR
✔ Brand Project & Management
✔ Harnessing the Power of Media
✔ Team Management & Collective Intelligence
And others...
Azur FCEProfessor
Sep. 2023Nice, Provence-Alpes-Côte d'Azur, FranceTeaching courses I designed based on real-world experience with clients, including OGC Nice, Bastia, and Grasse football clubs. Professional courses include:
✔ Communication Strategy & Planning
✔ The Use of AI
✔ Digital Tools, CRM & ERP
✔ Project Management
EasyparapharmacieMarketing Manager
Sep. 2016 - Jan. 2017Nice
ZenithOptimedia Group I The ROI AgencyAccount director
Mar. 2016 - Aug. 2016London, Royaume-UniReckitt Benckiser Global
EM&EL Consulting UK & FranceFounder & Managing Director
Mar. 2013Nice Area, FranceMarketing & Communication Strategy Consultant | Digital & Traditional Media | Business Development 💡With 8 years of experience in leading agencies in London, I have developed a strong expertise in strategic marketing, communication, and digital transformation. I help brands and organizations enhance their positioning, optimize media investments, and drive business growth. I have worked with global brands and institutions, including OGC Nice, Bastia FC, Grasse FC, L’Oréal, Reckitt Benckiser, ASOS, Velux, Ericsson, ENGIE, and Caderas Martin, providing tailored consulting, strategic guidance, and training programs. 🚀Expertise includes:
✔ Marketing & Communication Strategy – Crafting impactful brand narratives
✔ Digital & Traditional Media Strategy – Maximizing ROI across platforms
✔ Rebranding & Business Development – Elevating brand identity and market positioning
✔ Content Marketing & Community Management – Engaging audiences effectively
✔ CRM, PGI & Digital Tools – Optimizing customer interactions and automation
✔ Training & Education – Designing and delivering professional programs in marketing & communication 💡 8 years in agencies in London allowed me to work with global clients in FMCG, luxury, and digital industries, leading campaigns for L’Oréal, Reckitt Benckiser, AVIS, ASOS, and high-end brands like Goldsmith, Mappin & Webb, and Watches of Switzerland. Passionate about bridging the gap between strategy and execution, I collaborate with brands to create high-impact campaigns and growth-driven initiatives. Let’s connect and discuss how I can support your business goals! 🚀
ZenithOptimedia UKDigital Planning Director
Jan. 2013 - Jan. 2016London, Royaume-Uni- Anticipated digital media trends – Provided strategic insights, thought leadership, and client training on emerging technologies and digital evolution.
- Multi-channel digital expertise – Managed PPC, SEO, social media, and display campaigns, ensuring agile execution across multiple brands and seasonal product launches.
- Client relationship management – Led daily client interactions, strategic meetings, and presentations, strengthening long-term partnerships.
- Integrated campaign leadership – Developed performance-driven campaigns (80% DR, 20% Branding), optimizing ROI and brand impact.
- Senior leadership collaboration – Worked closely with Publicis Groupe executives, including Tom Cijffers (ZO Managing Director) on business pitches and Ian Liddicoat (CIO) on data-driven projects.
- Advanced analytics & reporting – Used DoubleClick and Marin to optimize campaigns, conduct A/B testing, and deliver high-standard performance analysis.
- Data-driven strategy – Partnered with Ninah econometrics team to guide brands in leveraging data insights for marketing investments and ROI justification.
- Holistic marketing approach – Addressed business challenges, product seasonality, and market needs, proposing strategic partnerships and cross-channel integrations.
- Omnichannel execution – Aligned offline and digital strategies for a cohesive brand presence.
- Live ROI & KPI tracking – Delivered real-time performance insights at brand and product levels for informed decision-making.
- Creative agency collaboration – Ensured seamless integration of creative assets into media planning by strengthening agency partnerships.
- Publicis Group network expertise – Leveraged internal resources and global partnerships to enhance campaign efficiency.
- New business & pitch involvement – Actively contributed to business development, securing new accounts, and optimizing digital investments.
Unique DigitalSenior account manager
Jun. 2010 - Dec. 2013Retail and Luxury clients (Aurum: Watches of Switzerland, Goldsmiths, Mappin & Webb, London 2012, ASOS)
Managing a team of 7 people (AM, AE)
Client relationship management (ROI focus / Innovation/weekly calls/Monthly meetings)
Forecasting and budget management (Finance – RECs)
Multi-Channel integrated strategy (Social, PPC, Display, Mobile App…)
Promote innovative projects – Increase revenue for the agency – Retain existing clients
New business (pitch & presentations)
New client on-boarding process Previously :
PPC account manager for ASOS (30 markets)
PPC account manager for AVIS car rental (France, Belgium, Netherland)
PPC account manager BUDGET France car rental
New markets development manager (Russia and China for ASOS and AVIS), development of PPC accounts on Yandex and Baidu
Social media campaigns (Facebook)
New business Pitches (luxury industry)
Mobile strategy for AVIS
THERASCIENCE - MonacoOnline marketing manager & Marketing Product manager
Dec. 2007 - Oct. 2009Monaco
CEMORAS - MonacoTrade sales representative
Mar. 2007 - Dec. 2007
MPG - HAVAS advertising -ParisMediaplanner & Mediabuyer
Jan. 2006 - Sep. 2006Paris Area, FrancePress department
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