Jennifer Usher

Chief Marketing Officer

Email Marketing ManagerDigital Ads ManagerMarketing DirectorMarketingBusiness OwnerC-level ExecutiveCMOConsultingCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO Manager

Jennifer Usher – C-Suite Marketing & Entrepreneurial Leader With over 23 years of experience in marketing, communications, advertising, and agency leadership, Jennifer Usher is a versatile executive known for her ability to transform insights into profitable, executable strategies. She has led global marketing initiatives, digital transformations, and strategic brand expansions across various industries. As the Chief Marketing Officer at MedWorks, Jennifer successfully launched and positioned the MedWorks App as a leader in digital healthcare across Canada and the USA. Prior to this, she founded Swoop Marketing & Communications, a boutique agency delivering tailored marketing solutions that significantly increased client sales and customer engagement. Previously, as Vice President of Marketing & Communications at Jack Nathan Health, Jennifer spearheaded the company’s successful IPO on TSX & OTCQB, revolutionized patient access through a COVID-19 Telemedicine launch across 80+ clinics, and led a comprehensive rebranding and patient experience strategy. Her expertise spans brand strategy, digital marketing, product launches, customer lifecycle management, and global trade show execution, managing budgets exceeding $20M. She has a proven track record of market penetration, driving sales growth, and enhancing digital engagement. Jennifer holds certifications from the Institute of Canadian Advertising (CAAP Program) and Wilfrid Laurier University’s Master Manager Program in Business & Economics. She also served on the Board of Directors for Hope 24/7, supporting trauma survivors.

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