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Work Background
Canon EMEASales Programme Manager, Canon Europe
Jun. 2021London, England, United Kingdom• Develop and maintain Channel Programs within Distribution and ITO Channels for Printing.
• Create and define Channel Marketing strategy for printing HW and Supplies.
• Responsible for the development of Partner Programme and Partner portal for B2B/SMB.
• Product launches activation through indirect channel and distribution.
UBOOKER - Model Booking Made EasyHead of Sales and Business Development
Mar. 2019 - Sep. 2019London, United Kingdom• Design the Sales Strategy/Go To Market and implement sales management processes.
• Data Base management, re-work, organise, and implement new data base management tools.
• New clients acquisition.
• Full responsibility of all marketing strategies to ensure alignment with the commercial goals.
Canon EMEAEuropean Category Manager
Nov. 2014 - Mar. 2019London, United Kingdom• Responsible for EU18 sales target of Digital Cameras.
• Manage EU18 Channel Marketing Investment Plans, both in-store and online.
• Responsible for product life cycle from pricing to channel marketing strategy.
• Great knowledge of EU Retail Market Panel, as well as consumer buying behaviour.
• Provide market and costumer insights to key stakeholders around organisation.
Canon EMEAEuropean Channel Marketing Manager
May. 2012 - Oct. 2014London, United Kingdom• Manage multiple projects along with internal and external resources.
• Successfully managed to complete all projects within required timeframe and budget. • Analytical approach by utilising data/shopper insights to drive category distribution and market share.
• Designed various marketing materials such as various sales tools (POS; In Store Furniture).
Canon EMEAChannel Marketing Specialist, Canon Spain
Jan. 2009 - Apr. 2012Madrid Area, Spain• Developed and executed an efficient channel marketing strategy.
• Identified appropriate partners to achieve all business objectives, maintaining and/or growing in store presence.
• Prepared appropriate assets and toolkits for various retail touch points.
• Responsible for a team of In Store Promotors.
Canon EMEAEvents & Sponsorships Professional - Marketing & Communications
Sep. 2008 - Jan. 2010Madrid Area, Spain• Full responsibility for organising Press Events.
• Creative approach to ensure great attendance from Press members.
• Organise and fully hands on in every event held for both Press and End User.
A Vida é BelaExecutive Producer / Corporate Events, Vida é Bela Portugal (Events Agency)
Sep. 2007 - Aug. 2008Lisbon Area, Portugal• Responsible to deliver best spoke Corporate Events, granting uniqueness end to end.
• Work closely with Creative team to ensure proposals where achievable on budget. • Maintain strong professional relation with every client.
Briskman EntertainmentHead of production, Briskman Entertainment Portugal (Production Company)
Sep. 2004 - Aug. 2007Lisbon Area, Portugal• Head of production of Housing Make Over (Querido Mudei a Casa).
• Work closely with interior designer as well as contractors’ team to build each make over project.
• Responsible to ensure product placement was well and correctly presented in every show.
• Fully responsible to hired technical team for every shooting.
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