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Work Background
Delano DubaiMarketing Director
Oct. 2024 - Dec. 2024Dubai, United Arab Emirates
W Dubai - The PalmMarketing Director
Aug. 2022 - Oct. 2024
Address Hotels + ResortsCorporate Director Of Brand Marketing
Jan. 2021 - Oct. 2021Dubai, United Arab EmiratesKey Qualifications and Responsibilities - Developed overall marketing plan and strategy for entire Address Hotels + Resorts portfolio, increasing revenue to exceed 2019 targets - Analysed, revised and updated brand guidelines to be more in-line with current market trends for luxury hospitality brands - Planned and executed openings of hotels in Fujairah, Istanbul and Bahrain - Directed a multi-cultural team of eight marketing managers across 12 different business units - Managed group-wide campaigns and assets, including all trade shows both locally and internationally - Initiated various collaborations with like-minded companies, increasing share-of-voice and company recognition - Introduced eco-friendly and bio-degradable products into the companies gift and giveaway products in line with the Dubai 2030 vision Key Achievement - Created and implemented new brand pillars to better communicate the brand ethos
Address Jumeirah Beach ResortPre-Opening Senior Manager, Marketing and Communications
Jul. 2020 - Jan. 2021Dubai, United Arab Emirates- Successfully opened the first resort in the Address Hotels + Resorts portfolio and exceed pre-opening revenue targets by 150% - Creation and implementation of pre-opening budgets, ensuring all costs were reduced by 20% - Developed and implemented hotel pre-opening marketing, advertising and strategy plan - Achieved Guinness World Record for the highest infinity pool in the world for Level 77 - Sourcing and approving eco-friendly and bio-degradable gifts and giveaways - first in the group - Created, wrote and developed hotel website Key Achievement
- Created hotel social media presence and organically grew Instagram to over 100k followers with key influencer collaborations
ME by MeliaMarketing Manager
Aug. 2019 - Apr. 2020Dubai, Dubai, United Arab EmiratesKey Qualifications and Responsibilities
- Developed and implemented hotel pre-opening marketing, advertising and strategy plan
- Launched the ME hotel concept in the local market and successfully opened ME Dubai - Created, wrote and implemented full set of hotel collateral with new ME by Melia design guidelines, being the first hotel in the group to do so
- Initiated relationships with local influencers and culture disrupters to launch the ME by Melia Culture Collective within the Middle East
- Creation and copywriting of website
Key Achievement
- Sourced and activated various photographers in the local landscape that would disrupt traditional photography for hotels and move towards more of a luxury lifestyle and editorial style
Address Dubai MarinaSenior Manager, Digital and Communications
Dec. 2017 - Aug. 2019Dubai Marina, Dubai, United Arab EmiratesKey Qualifications and Responsibilities
- Introduction and standardisation of policies and processes due to previous year-long vacancy of marketing position/department
- Creation and implementation of marketing plan and strategy, including advertising and social media
- Initiating and sourcing sponsorship and barter agreements for various F&B and Spa promotions
- Successfully re-branded and relaunched the award-winning Saturday Kid’s Brunch, ‘Pirates and Mermaids’, increasing revenue of Saturday brunch by 125%
- Created in-house collateral to secure the number one spot for five star hotels on TripAdvisor within Dubai
Key Achievement
- Launched and successfully ran concurrent FIFA and Ramadan campaigns, increasing revenue by 95% based on the previous financial year
Manzil DowntownManager, Digital and Communications
May. 2014 - Dec. 2017Downtown Dubai- Rebranded Manzil Hotel and introduced Manzil Downtown Dubai to the UAE market after extensive renovation
- Creation and implementation of renovation, opening and operational marketing, advertising and strategy plans/budgets
- Revamped all creative and brand guidelines to properly represent hotel/brand ethos Key Achievement
- Ideated and executed a demolition party with local media and influencers to mark the closing of the hotel
Vida Hotels and ResortsCluster Marketing & Communications Manager
May. 2014 - Mar. 2016Dubai- Creation and implementation of marketing, advertising and strategy plans/budgets for Vida Downtown, Manzil Downtown, The Pavilion Downtown, The Vida Food Trucks and the corporate Vida Hotels and Resorts brand
- Created brand guidelines and toolkits for all four above-mentioned entities - Initiated and ran Vida Hotels and Resorts first ever international ad campaign, increasing rooms revenue by 60% over the campaign duration
Key Achievement
- Ideated, planned and ran group-wide festive campaign for Vida Hotels and Resorts, ensuring a 75% increase in F&B revenue over the festive period
Rawaj InternationalSenior PR Associate
May. 2013 - Jan. 2014DubaiClients include Sofitel Luxury Hotels and Resorts GCC and Maui Jim Sunglasses
• Managing the day-to-day operations and maintaining client relationships
• Developing and implementing annual PR plans • Writing, editing and distributing press releases to local and international media
• Assisting in the organisation of international press trips
• Organising and coordinating all aspects of press conferences and media gatherings
• Pitching interview/story angles to relevant journalists in print, online and on radio and TV
• Liaising and responding to interview requests on behalf of spokespeople
• Securing barter agreements for advertising
• Developing weekly and monthly reports for clients and management
• Representing clients at trade shows/exhibitions • Creating media lists for distribution of press releases and promotional information • Drafting write-ups for all marketing materials including brochures and flyers • Developing PR collateral, including fact sheets and Q&As
• Managing photo and film shoots • Drafting and compiling all company pitch proposals
Shangri-La Hotel, DubaiMarketing Communications Manager
Dec. 2011 - May. 2013Dubai• Developing and implementing annual marketing/PR plans • Writing and editing press releases
• Developing campaigns and content management for various social media platforms, including Facebook, Twitter, TripAdvisor, Instagram, YouTube and Pinterest
• Handling all aspects of radio sponsorship
• Pitching interview/story angles to relevant journalists
• Liaising and responding to interview requests on behalf of hotel spokespeople
• Developing monthly reports for owners and management on PR coverage
• Representing hotel at trade shows/exhibitions • Acting as point of contact for advertisement bookings and sponsorships • Creating media lists for distribution of press releases and promotional information • Drafting write-ups for all marketing materials including brochures, flyers and fact sheets
• Managing photo and film shoots • Proofreading and editing all hotel collateral to ensure consistency with corporate standards
Achievements: Led implementation of the Essence loyalty card for five hotels in the region
Completed intensive two week corporate training on strategic and analytical digital marketing
Successfully completed “7 Habits for Highly Effective People” training
Shangri-La and Traders HotelsMarketing Communications Executive
Oct. 2009 - Nov. 2011Abu Dhabi• Drafting press releases and creating media lists for distribution • Content management for social media pages • Liaised in various aspects of radio sponsorship
• Developing monthly reports for owners and management on PR coverage
• Drafting write-ups for all marketing materials including brochures, flyers and fact sheets
• Assisting in proofreading and editing all hotel collateral to ensure consistency with corporate standards
Achievements: Launched hotel social media pages, as well as all aspects of online marketing for the two Abu Dhabi hotels
Planned and executed the Abu Dhabi Dragon Boat Festival two consecutive years
Shangri-La Hotel, Qaryat Al Beri, Abu DhabiService Associate - Front Office
Mar. 2008 - Oct. 2009Abu Dhabi, UAE• Overseeing reception duties
• Overseeing the duty roster
• Checking in and checking out of guests
• Handling new and editing existing reservations
• Managing queries and complaints
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