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United States
Work Background
Latvian IT Cluster / DIHMentor / Leading Expert of Digital transformation
Dec. 2023Riga, LatviaLatvian IT Cluster helps to make digital transformation by guiding companies from idea, digital strategy, roadmap development, execution, and after evaluation. IT Cluster is your business gateway to a smarter IT export, and when we say our biggest driving force is helping the coolest Latvian tech companies grow strong and enter new markets, we mean it. To promote the digital transformation of Latvian companies, it is possible to apply to two European Digital Innovation Centers (EDIC). There are differences between each of them, which are important for entrepreneurs when receiving EDIC services, including the Digital Maturity Test and the Digitalization Road Map, and when applying for various support programs. Accordingly, the test needs to be approved by the EDIC responsible for the specific field of activity.
Hansab LatvijaSales and Marketing Director
Jan. 2023 - Nov. 2023RigaHansab is one of the most experienced companies in automation, retail, security, defense, cash handling, and finance solution providers in the Baltics. My role as Sales, Project, and Marketing director included. Achievements: • Changed Business model shift from Hardware sales to Solution as a Service sales. • Re-structuring of Sales and Project teams for timely and more collaborative co-working. • Starting to create a powerful Team of Sales and Project Manager experts. • Educating, training, and motivating Sales and Project teams to build mutual trust and achieve better business performance. • Successful partnership development and pilot project initiation with world-leading technology producers. • Marketing strategy and investment plan re-development
• Business Innovation event hosting and management
• Managing Executive level sales negotiations Responsibility:
Responsible for all aspects of day-to-day Sales, Project management, and Marketing development of the company, including
• Sales budget fulfillment
• Sales and business growth via direct sales and events • CRM pipeline management
• New Business opportunity development
• Negotiations with clients & and partners on Owners and C-level
• Follow and improve internal procedures • Project implementation Management and execution supervision
• Marketing, branding, PR, and digital communication activities
Training LabBusiness and Growth trainer
May. 2022Riga, LatviaAs Training Lab Business and Growth coach, I share my knowledge and experience in Business Management and Development, Sales, Marketing, Consulting, Data protection, IT&Tech, and Business process automation RPA industries. Combining many years in Business with unique knowledge from my EMBA at Riga Business School, a Political Science at the University of Latvia, negotiation courses at the University of Cambridge Judge Business School, and start-up management at the Antler Startup Academy experience. My course topics are:
• Start-up Mindset and how Business owners and managers can benefit from it.
• Goal setting methods, KPIs, OKRs, and creating habits.
• Leadership & Management & Business Development.
• 5 steps for sustainable change, or Biohacking in Your daily routine.
• IT Security & Data Protection
Protectum - Cyber security. Data Protection. Legal.Co-Founder
Dec. 2021 - Sep. 2022Riga, LatviaAchievements: • IT security & governance audits for Medium and Big companies. • Data Audits for dozens of TOP 100 companies successfully managed. • Established a powerful Team of Data Protection, IT, and AML experts. • Sharpened expertise of GDPR compliance for all sizes of the companies. • Protected clients from potential fines of over 5M EUR. • We provide CIPP / E European level expertise
• 10+ years of experience in Data Protection
• More than 50 Data Audits executed
• 1500 hours of staff training experience
• Successfully operated DPO aaS service
• Audited customers from over than 10 different industries
• Cooperation with clients in the Baltics, Russia, and the EU
• Develop a RegTech solution for GDPR compliance and AML regulations for SME's. Responsibility:
Responsible for all aspects of Day to day management and proposals for the strategic development of the company, including
• Full P/L responsibility
• Business development
• Sales and business growth
• Negotiations with Clients & Partners on C-level
• Implementation of CRM
• New product development
• Digital marketing and branding In the period of Data protection & GDPR transition, most of SME's seeks for knowledge and experience how to be compliance with new regulation and the new way of taking care of any Personal Data. We are the team of Certified Data Protection Officers who solve these issues for a wide range of companies and industries.
Digital Mind ASExecutive Director Business Development
Jan. 2021 - Nov. 2021Riga, LatviaResponsible for Business Development & New product & Growth. Focus on Business value creation for Baltic and Global partners by core system or process improvements. - Develop (RPA) robotic process automation solution projects for time & money saving for enterprise level companies
- Attract new and upgrading existing partners from ECM to extended enterprise content management (xECM) for intuitive connection with most favourite business applications, like MS Teams, MS Dynamics, SalesForce, SAP, SuccessFactors.
- Microsoft Power Platform solution projects for connecting legacy systems like ERP's, CRM's and specific custom made softwares
- Other IT & Tech solution project built on technology from leading software vendors.
Protectum - Cyber security. Data Protection. Legal.CEO
Dec. 2017 - Dec. 2020Riga, Latvia, Northen EuropeAchievements: • IT security & governance audits for Medium and Big companies. • Data Audits for dozens of TOP 100 companies successfully managed. • Established a powerful Team of Data Protection, IT, and AML experts. • Sharpened expertise of GDPR compliance for all sizes of the companies. • Protected clients from potential fines of over 5M EUR. • We provide CIPP / E European level expertise
• 10+ years of experience in Data Protection
• More than 50 Data Audits executed
• 1500 hours of staff training experience
• Successfully operated DPO aaS service
• Audited customers from over than 10 different industries
• Cooperation with clients in the Baltics, Russia, and the EU
• Develop a RegTech solution for GDPR compliance and AML regulations for SME's. Responsibility:
Responsible for all aspects of Day to day management and proposals for the strategic development of the company, including
• Full P/L responsibility
• Business development
• Sales and business growth
• Negotiations with Clients & Partners on C-level
• Implementation of CRM
• New product development
• Digital marketing and branding In the period of Data protection & GDPR transition, most of SME's seeks for knowledge and experience how to be compliance with new regulation and the new way of taking care of any Personal Data. We are the team of Certified Data Protection Officers who solve these issues for a wide range of companies and industries.
Co-foundersStart-up experience
Feb. 2017 - Nov. 2020EuropeMySmartAdvisor.eu - LegalTech & RegTech market-network for solving legal issues for B2B clients - business model and strategy development
- platform design & architecture
- legal partner network establishment (50 legal experts confirmed participation)
- sales pitches for 30+ investors
Learnings: Partners are ready for disruptive and transparent cooperation, just need to find right problem to solve and investor who knows the legal field. WhiteData - Data protection automation for SME's
- solution design
- business case and opportunity development - MVP design and production
- negotiations with potential partners and investors
Learnings: Even all co-founder has equal shares, it doesn't mean all has equal commitment to invest time in their part. Great CTO with business thinking and technical development skills is crucial for any starup. Solidium.io - blockchain based loyalty currency exchange platform.
- solution design
- partner network design
- negotiation with partners
- sales pitches for international investors
Learnings: Despite promising business model and users enthusiasm, there's a third part - loyalty partners who see disruptive opportunity as a threat.
PINSRegional Director Baltics
Feb. 2016 - Nov. 2017RigaPINS Regional director in Estonia, Latvia, Lithuania Achievements: • Increased total sales by 72% in a 2 years period
• Closed loyalty deal with convenience store chain NARVESEN Latvija (250+ stores and 120M € in turnover)
• Increased loyal customer's engagement for Lux Express EE by 45% and Topo Centras LT (part of Euronics) by 70% Responsibilities:
• Full revenue and sales growth responsibility
• Responsible for Business Development and customer loyalty of Partner’s companies
• New Strategic Partnership attraction • Existing Partnership relation development. • New business direction and revenue stream development
• B2C and B2B Marketing communication and Sales presentation development
• Complex negotiations with CEO’s, Owner and Business Leaders of a wide range of industries
• Digital marketing campaign creation and setup for loyalty Partners
• Involvement in PINS App design, logic and UX improvement • Big Data analysis and Data-driven decision preparation for Partners Since its 2014 launch PINS has rapidly grown into a global technology company, aimed at bridging cultures through innovations. With the prime focus on loyalty, m-commerce and InsureTech, PINS’ digital products make everyday activities, such as shopping, traveling and using payment services, easier, more rewarding and fun.
Latakko LtdSales and Marketing Director
Oct. 2014 - Nov. 2015BalticsMain challenges & achievements:
• Organisational Change Management
• Company’s strategy development
• Company’s structure re-designing
• Strategy implementation and execution
• Set up processes and create guidelines for efficiency growth
• Retail chain (Pirelli KeyPoint and Hankook Masters) development and management
• Improving efficiency between Sales and Marketing departments
• Sales team supervision and leading
• Marketing team inspiring
• Employee engagement
• Talent development Responsibilities:
• Business development strategy
• Change management implementation
• Sales training for business owners
• Multichannel marketing
• Development of Digital sales channels
• App development for new services Latakko is a Baltic leading PCR tires, TBR tires, AKB wholesale company with more than 60EUR million turnover and more than 220 employees. In 25 years this local company developed significant retail chains and net of other partners through all Baltics states and export markets. 7 of TOP 10 Global tire manufacturers have assigned Latakko as a strategic and authorized partner. The company represents worldwide brands as Pirelli, Michelin, Vredestein, Yokohama, Hankook, Maxxis, Aliance, Deta, Duracell, Corghi, Champion and more others
Global Leadership and Management communityFree Agent - Business advisory & Consulting
Jan. 2014 - Dec. 2017Baltic and Scandinavia
SCM OÜBusiness Development Advisor
Jan. 2014 - Sep. 2014BalticsManagement consulting and business development projects in Metal & Construction industry
Mežu pārvaldeCEO. Founder.
Nov. 2013 - Nov. 2016LatviaRenewable energy resource supply company Mezu Parvalde Achievements:
• Won the right to provide supreme quality woodchip delivery for one of biggest wood processing and pellet producer AKZ • Thanks to internal quality control and logistic management work as subcontractors work for combined heat and power station FORTUM Jelgava Responsibilities:
• Full P/L responsibility
• New B2B Business Leads and Partnership establishment
Negotiations with B2B customers and suppliers for the strategic development of the company.
• Everyday work with all subcontractors and suppliers
• Partner network expansion • Problem-solving and Client service providing
• Marketing communication • Commercial proposal preparation and Deal closing • Procurement documentation preparation and participation in tenders
• Negotiations with Private enterprises, State and Local government institutions Renewable energy resources and Wood Chip production, delivery and management company. It operates in all regions across the country where strategic CHP or boiler houses are located. The supply chain management model helps to reduce risks of supplier bargaining power and gives the opportunity to obtain new contracts with more clients. This includes an offer to be proactive and discover entry options in relative industries, such as the delivery of wood pallets and peat pallets. It gave experience in work with other resources but using the same business model
Linstow Center ManagementDirector of Shopping center ALFA
Jul. 2005 - Nov. 2013Rīga, LatviaAchievements: • Maintained Alfa as No1 Player in the industry for 10 years
• Achieve a total turnover of 200M EUR • Reached Net Promoter Score of 76% • Achieved 200k+ loyalty program members Responsibilities:
• Strategic marketing – product segmentation, measuring target audience, setting strategic and tactical goals. • Doing ROI and ROMI analyses.
• Strategic negotiations. • Creating sales strategy, pricing, monitoring direct sale and distribution of advertising space and sales promo events. • Research and survey development – methods, sample and questionnaire preparation in cooperation with top research agencies. • Procurement procedure – developing tender regulation, participant selection, and evaluation.
• Budgeting – controlling building cost, common cost, and marketing budgets
• Building management – controlling HVAC, BMS, energy, and electricity saving program, doing data analysis and implementation of sustainable development and cost-effective building.
• Loyalty program – supervising software system implementation, technical device installation, administrative processes, marketing strategy & marketing tactics, media, BTL activities.
• CRM program – doing a client database and purchase history analysis.
• Team leading – controlling the construction and building maintenance, security team and system development, cleaning service, marketing and promo team, tenant.
• Public speeches and presentations – doing annual and monthly presentations for management, for more than 200 tenants, for store owners.
• Crisis management - PR management, abatement, reconstruction.
Latvijas balzamsBTL marketing manager and sales representative
Jan. 2000 - Jul. 2005Latvijas BalzamsDirect sales in POS
Sales management
Merchandising, product placement
Attract new partners and clients
Budgeting
Sponsoring & Branding
Sales marketing activities
Integrate solutions in marketing events
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