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Work Background
The Estée Lauder Companies Inc.Corporate Communication Lead
Jan. 2023 - May. 2024Milano, Lombardia, ItaliaLeading the organization communications team, coordinating the internal and external communication strategies for the organization to ensure consistent and positive corporate identity and positioning both corporate, brands and leadership team.
The Estée Lauder Companies Inc.Brand General Manager Haircare - Aveda & Bumble and bumble
Sep. 2021 - Mar. 2024Milano, Lombardia, ItaliaAs the leader of Marketing and Commercial teams for the brands, I drive brand evolution, profitability, sales growth, and equity enhancement within the country. Overseeing a dynamic team of 50 individuals, including Commercial Directors, Sales teams, Digital Marketing & E-commerce experts, Product Marketing & Visual Merchandising professionals, as well as Sales Analysts, I orchestrate comprehensive strategies for impactful market presence and sustainable growth.
The Estée Lauder Companies Inc.Brand General Manager Smashbox, GlamGlow & Origins
Sep. 2019 - Jan. 2022Milano, Lombardia, ItaliaOwner of the brand strategy and Go-to-Market in the Country, accountable to deliver the full Brand P&L, including Online Activations, FSS, Wholesale and Consumer Marketing.
L'OréalBrand Director Nyx Professional Makeup
Mar. 2018 - Aug. 2019Milano, ItaliaReporting directly to General Director.
Brand P&L responsibility. Field and stores supervision. Commercial local development, both physical and online - Digital Marketing – Communication - E-commerce – Product Marketing – Merchandising- CRM – Social Media Marketing – PR & Events – Media -
L'OréalHead of Marketing, E-commerce & Digital Nyx Professional Makeup
Aug. 2016 - Feb. 2018Milano, ItaliaLeading and coordinating the Marketing, Trade Marketing, Digital, Communication and E-Commerce team for Nyx Professional Makeup in Italy.
L'OréalDigital Marketing Manager for NYX Professional Makeup Italy
Jun. 2015 - Aug. 2016Milan Area, ItalyDigital Marketing - Communication Strategy - E-commerce - Digital PR & Media relations - Events- Social Media Marketing
KIKO MILANOGlobal Head of Digital & Communication
Apr. 2012 - May. 2015Bergamo Area, ItalySpecialties: Branding, Business Communication, Digital Marketing, PR strategy, media relations, social media marketing, marketing communications, campaigning, event planning, retail marketing, content strategy, product launches, crisis communications; E-commerce; CRM. Brands: KIKO MAKE UP MILANO, MADINA, WOMO, ATALANTA
Countries: EUROPE + USA
KIKO MAKE UP MILANO - Percassi GroupEMEA Digital & E-commerce Manager
Mar. 2011 - Apr. 2012Bergamo Area, ItalyEMEA E-commerce management, Monthly newsletters creation, Digital Planner, Data analysis and reporting, Web marketing and SEO activities, Social Media Marketing and Digital PR
ConnexiaSocial Media Specialist and Digital PR
Jan. 2010 - Feb. 2011MilanoSocial media marketing, Digital PR, Press Office and Events
Baglioni Hotels & ResortsSales Office Trainee
Oct. 2009 - Dec. 2009MilanoPublic Relations, Sales Manager personal assistant, Events
Banca MediolanumMarketing and Communication Trainee
Jan. 2006 - Apr. 2006Basiglio
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