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Work Background
shannonneilson.comAutomotive Marketing
Jan. 2025Helping Automotive Dealers Enhance Marketing Strategies for Maximum Results
Dominion DMSPartnership Ambassador
Jun. 2023 - Nov. 2024
Dominion DMSB2B Partnerships, Business Development
Jun. 2023 - Nov. 2024Tucson, Arizona, United States
Experian AutomotiveBusiness Performance Manager
Nov. 2020 - Jun. 2023
Larry H. Miller Management CorporationSenior Digital Marketing & Design Specialist
Apr. 2013 - Nov. 2020RemoteResponsible for technical and artistic training for a team of Digital Marketing Specialists. Instruction performed remotely and in-person for teammates in 7 states by evaluating individual needs. The training focused on exponential growth through individual mentoring sessions using tutorials and webinars. Speed mentoring technique used at staff meetings. Developed digital strategy for brand development, web site traffic growth, web user experience, digital advertising, internal and external communication cadence, and marketing campaigns for 12 dealerships.
Tucson Auto Group (purchased by Larry H. Miller April, 2013)Art Director
Oct. 2011 - Apr. 2013Tucson, Arizona AreaInnovative in-house marketing and design manager. Built from the ground-up: brand development, web site traffic growth, web site UX improvements, and proactively implemented all website updates. Successfully managed all print advertising and marketing media for multiple Tucson dealerships.
Arizona Mail OrdereCommerce Image Specialist
May. 2010 - Oct. 2011Tucson, Arizona, United StatesDesigned eye-catching graphics for ladies' fashion web sites and HTML email blasts for the Fashion Specialists brand. I improved the shopping experience with daily website updates using advanced Photoshop techniques, color-correction, and automation to process and batch-upload high-quality and low file size images for ladies' fashion web sites.
Shannon Neilson DesignsGraphic Designer
Jan. 2009 - Jan. 2010Tucson, Arizona, United StatesFreelance graphic print and web design and website work for a wide variety of industries helping to build brands in real estate, engineering, non-profit work for the benefit of the International Institute of Rural Reconstruction in London, and a website for healing animals with Reiki.
Madden MediaGraphic Designer
Sep. 2006 - Dec. 2009Tucson, Arizona, United StatesAs an award-winning graphic designer, I created gorgeous travel industry inserts for Oprah magazine and national newspapers, including Parade magazine. Developed eBrochures, tested and proofread online products, designed, processed, and proofed display advertisements for all Madden magazine publications, including Tucson Home and the Tucson Guide, and also initiated and maintained a monthly “Lunch & Learn” to inspire and motivate my team.
Cactus PunchDigital Artist
Dec. 1999 - Aug. 2006Illustrated, designed, and programmed award-winning digital embroidery files.
Tattoo Manufacturing IncDesigner/Illustrator
Jul. 1999 - Nov. 1999Tucson, Arizona, United StatesIllustrated and designed two children's books complete with coordinating temporary tattoos. The second book: "Animals at the Zoo" has been published in the US, Australia, and China.
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