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Work Background
FORMEDICSSenior Director of Marketing
Mar. 2024East Northport, New York, United StatesAs the Senior Director of Marketing at Formedics, I lead strategic initiatives to drive growth, enhance brand visibility, and foster a strong internal culture. Collaborating closely with cross-functional teams, I develop and execute impactful marketing, sales enablement, and corporate communication strategies. Key responsibilities: Go-to-Market Leadership: Oversee competitive positioning by conducting market research, crafting compelling messaging, delivering visually impactful presentations, and ensuring cross-departmental alignment on Formedics’ core mission. Comprehensive Marketing Strategy: Design and implement a marketing budget and strategic plan; lead omnichannel brand awareness and lead generation campaigns, drive thought leadership through high-impact award submissions and event participation and grow social media engagement. Sales Enablement Expertise: Equip a 30+ member sales team with tools and resources, including branded materials, customized sales decks, personalized campaigns, and training programs. Plan and manage the annual sales meeting to ensure seamless execution and value delivery. Internal Communications and Corporate Culture Development: Enhance workplace engagement through quarterly Townhall meetings, off-site corporate events, employee feedback surveys and execution of charitable community initiatives. This role highlights my ability to lead dynamic teams, innovate across marketing channels, and create a cohesive brand narrative that drives both client engagement and internal cohesion.
FORMEDICSDirector of Marketing and Audience Engagement
Jun. 2023 - Mar. 2024Basking Ridge, New Jersey, United StatesAs Director of Marketing and Audience Engagement at Formedics, I led the development and execution of innovative marketing strategies to grow audiences, increase engagement, and drive revenue in the healthcare publishing space. My role involved overseeing a high-performing marketing department while implementing campaigns that delivered measurable ROI. Accomplishments: Built a best-in-class marketing team from the ground up, including hiring and managing staff and vendor partners. Developed and executed multichannel marketing campaigns to drive engagement across healthcare professionals, patients, and B2B audiences. Managed Formedics’ digital presence, including social media platforms, website optimization (SEO/SEM), and email campaigns to grow audiences and strengthen brand identity. Collaborated with cross-functional teams to design and implement effective sales enablement tools, including sales decks, media kits, and lead generation campaigns. Leveraged data analytics, competitive insights, and marketing technologies to enhance user experience, personalization, and conversion rates across all channels. Drove innovation and storytelling to deliver high-impact customer journeys and meaningful brand interactions. Through strategic leadership and a focus on continuous improvement, I fostered a culture of innovation and excellence that positioned Physician’s Weekly as a leader in the healthcare publishing industry.
Henry ScheinDirector of Product Marketing
May. 2022 - Apr. 2023Melville, New York, United StatesDuring my role as a Director of Product Marketing, I developed robust go-to-market strategies for existing and new product launches by conducting in-depth market research and effectively engaging with stakeholders. I had effectively streamlined key processes and improved ROI by developing and executing strategic marketing campaigns. Partnered with sales executives to develop sales collateral and tools by utilizing strong collaboration and communication skills. Optimized engagement with all sales channels through efficiently formalizing a communication strategy showcasing strong leadership skills. Accomplishments: Successfully created and implemented a go-to-market strategy for Henry Schein's Medical division, leading to the development of an additional team for product data management and supporting the upcoming global eCommerce platform. Maximized sales, market share, and profitability by effectively directing and managing a team of ~20 marketers and data specialists, driving digital marketing and eCommerce product data strategies for a Fortune 200 company. Ensured successful launch of a global eCommerce platform by contributing significantly and effectively streamlining product data workflows for 300K+ products, including taxonomy creation, description rulesets, value attainment, and attributing. Integrated a content management system with the CRM to facilitate easy access to product marketing assets for sales reps to reduce sales cycle time and increase revenue through faster deal closures.
Henry ScheinSenior Marketing Manager
Apr. 2021 - May. 2022Melville, New York, United StatesDuring my time at Henry Schein as a Senior Marketing Manager, I managed all aspects of internal and external communications, including developing product marketing collateral, sales tools, promotional materials and programs, and coordinating sales engagement and planning activities. I had developed a comprehensive digital eCommerce strategy to increase online sales, improve customer experience, and expand market reach. I was responsible for establishing and maintaining exceptional relationships with both internal and external key stakeholders, supporting corporate growth initiatives and ensuring seamless collaboration across departments. Accomplishments: Achieved $30M+ in additional revenue by leading a successful supplier engagement program which provided top healthcare manufacturers exclusive access to sales, eCommerce, and digital marketing opportunities. Demonstrated expertise by utilizing effective communication and collaboration skills to engage simultaneously with 75 different key supplier partners to develop strategic marketing plans and execute supporting tactics.
Henry ScheinProject Manager, Marketing
Sep. 2018 - Apr. 2021Melville, NYAs a Marketing Project Manager, I increased brand awareness and end-user promotions by efficiently leading and managing omni-channel marketing campaigns and delivered significant measurable results through digital and direct mail channels. I collaborated with cross-functional teams and stakeholders to develop and execute marketing strategies, including budget management, resource allocation, and performance tracking, while maintaining strong communication and transparency throughout the project lifecycle. Accomplishments: Established strong partnership with senior sales leadership to co-host and orchestrate a national sales meeting of 1.5K attendees and 100 vendors, including overseeing tradeshow presentation content and logistics. Effectively managed the vendor section of a national sales meeting, securing 100+ vendors and contributing $3M to the overall meeting budget. Achieved year-over-year reduction in spending on supplier-generated revenue streams ~500K by effectively streamlining and overseeing related budgets for consecutive four years.
PubWorXOperations Manager (Vanity Fair, Garden & Gun, JCK Magazines)
Aug. 2016 - Aug. 2018New York, New York, United StatesDuring my role as Operations Manager, Vanity Fair I streamlined production cycles and developed innovative and effective workflow solutions to deliver support to improve operational efficiency and reduce expenditures for global luxury media brands. I was responsible to ensure cost-effective press configurations and efficient management of paper inventory by effectively training team members on optimal magazine layouts to achieve greater efficiency and cost savings. Accomplishments: Exceeded service expectations and strengthened client relationships, leading to new business onboarding and increase revenue.
Conde NastProduction Manager (Vanity Fair, Vogue, Lucky, Brides Magazines)
May. 2011 - Jul. 2016New York, New York, United StatesAs a Production Manager for Vanity Fair, Vogue, Lucky and Brides, I oversaw the production of all custom advertising units from conceptualization to completion, while ensuring complete advertiser satisfaction. Ensured timely global distribution by developing and enforcing complex production schedules with strict adherence to integral dates. I had monitored and analyzed production metrics as well as identified areas for improvement and implemented robust strategies to optimize production efficiency and reduce costs. Accomplishments: Conducted on-site visits to printing plants to supervise press runs of complex or confidential content, ensuring effective execution of organizational quality standards.
Conde NastAssociate Production Manager (Conde Nast Traveler Magazine)
May. 2010 - May. 2011New York, New York, United States
Conde NastProduction Coordinator (Vogue, Men's Vogue, Portfolio, Cookie Magazines)
Nov. 2006 - May. 2010New York, New York, United States
NewsdayAd Sales Coordinator
May. 2005 - Nov. 2006Melville, New York, United States
The StatesmanAdvertising Coordinator/Graphic Designer
Aug. 2003 - May. 2005Stonybrook, New York
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