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Work Background
PearsonSenior Marketing Manager, Campaign Enablement / Global Diversity & Inclusion Advocate
Jan. 2018 - Dec. 2022Toronto, Canada AreaCampaign Enablement is a key role designed to help accelerate the transition of Pearson's business model from print to digital. I work with sales and marketing leadership and stakeholders to directly connect our strategic growth priorities across the business and to reinforce our digital learning message. I work across all marketing areas and direct the creation of various tools, assets, resources, and training for Pearson's sales team in order to improve efficiency and ensure success. I have established processes that drive those priorities through marketing, campaign, and sales execution. Ultimately, I work with all of Marketing to review and analyze digital strategy and messaging, and then provide the tools for sales to execute those strategies successfully in the field. With the onset of COVID, I was tasked with determining effective strategies to organize and execute on our National Sales Meetings, offered virtually for the first time to 75+ employees. Leading a scrum team made up of various stakeholders from the business, I created a format that worked exceptionally well for our first virtual sales meeting (Aug 2020) and then adjusted that format to accommodate new sales structures as we moved through additional virtual sales meetings. As one of three Global Diversity & Inclusion Advocates for Pearson Canada, I work with the team to produce programming around issues of diversity, equity, and inclusion to educate staff and allow for discussion. The D&I Advocates also liaise with the senior leadership team to ensure that diversity and inclusion initiatives are included at all levels of the organization and touch all employees, especially those working remotely from the office.
PearsonSenior Product Marketing Manager - Core Foundations (Numeracy & Literacy)
Oct. 2015 - Dec. 201726 Prince Andrew Place, Toronto, ONResponsible for the Core Foundation portfolio (English and Communications, Mathematics and Statistics), a list which ensures all post-secondary students are competent in basic literacy and numeracy skills, and are ready to succeed in their academic career and in the workforce. The Senior Product Marketing Manager role required execution on go-to-market strategies for individual products and digital platforms, with a focus on transitioning customers from print to digital content. Extensive market research and customer profiling ensured that marketing plans aligned with customer and market needs. Working closely with sales colleagues, I developed marketing plans at the discipline and product level that focused on teaching and learning challenges, and how our platforms addressed these challenges, based on learning science. Presentation, Communication, and interpersonal Skills were essential in executing on the go-to-market plans. Created and executed on go-to-market plans for launch of new digital platform in Canada - Revel, Successfully launched Revel digital learning platform in 2017 - exceeding sales forecasts - and now have 50+ products in the Revel digital learning platform.
Oxford University PressNational Marketing Manager
Aug. 2009 - Apr. 2014Toronto, Canada Area**Roles at OUP Canada (Higher Education) changed and grew as I helped the division grow from $3M to over $35M as part of the senior leadership team**
Oxford University PressNational Manager, Business Processes & Imported Product
Jan. 2004 - Aug. 2009Toronto
Oxford University PressNational Sales Manager / Sales & Marketing Manager
Oct. 1997 - Jan. 2004Toronto, Canada Area
Oxford University PressAcquisitions Editor
Oct. 1994 - Oct. 1997Toronto
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