Tina Lloyd - Vice President of Marketing, Media TV Network

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Work Background

INSP, LLCVice President, Digital Content, Loyalty (Email and Text), eCommerce, and Social Media Marketing

Nov. 2019Charlotte, North Carolina AreaProudly lead the very talented Digital Content, Social Media and Loyalty Marketing team for the top 10 rated cable network, INSP Network. It is my goal to continue innovating to make INSP the ultimate multi-platform content destination for avid Western audiences and to grow and expand our FAST Channel, Western Bound in the same fashion. Since joining INSP in 2019, I have earned personal accolades such as the 2023 Top Women in Media (Cynopsis) and 2022 Cablefax Most Powerful Women in Cable Rising Tide Honor. I am proud to say I have been part of the very accomplished INSP Marketing Team, who has won Marketing Team of the Year Award from CableFax in 2022 and 2024. This is in addition to many awards won with Cynopsis and Promax (GEMA) over the years. Presently, I oversee everything on the 2nd screen including editorial content, email marketing, SMS marketing, social media, e-commerce, CRM, and digital content development (short-form). I partner with my team marketing and cross-functionally to come up with creative and strategic ways to not only yield engagement and loyalty, but also drive linear tune-in and/or streaming consumption. My team and I oversee digital, social and email channels for INSP, WesternBound, ShopINSP, and ImagicommEntertainment. We also assist with the Consumer Marketing paid media buys, assisting in creative briefing and refinement. My strategic approach to managing digital and social media platforms has resulted in increases across all major Digital and Social KPIs for INSP year-over-year since 2019. In 2021 we partnered with Arkadium to monetize and bring an arcade experience to INSP, which has increased Site Traffic and Page Views by a significant percentage since 2019. In 2023 we launched ShopINSP.com to continue to drive incremental revenue and brand awareness to our network. Using data, coffee ;) and a lot of creative brainstorming - I have led my team to over 75 records broke across digital, email and social media.

GolfNow, a division of Golf ChannelDirector, Content Strategy, GOLFPASS

Aug. 2018 - Sep. 2019Orlando, Florida AreaWorked directly with and led the team that launched streaming content (new and archival) for the NBC Sports OTT: GOLFPASS - Worked to create data-informed content decisions to help acquire and retain members through our subscription service -Worked to extract value from our existing GOLF content and apply it to GOLFPASS -Worked to create additional opportunities for revenue streams with our content - Worked cross-functionally with production, marketing, public relations, media operations, product to ensure we launched GOLFPASS with over 200 pieces of archival content and over 500 hours to stream fan favorites and instructional series - Worked with media operations and developers to create SOPs for the streamlined workflow of archival content - Cross-pollinated with production to develop and produce 3 new GOLFPASS Original series to life: My Roots with Rory McIlroy, My Daily Routine, and Toughest Tracks - Worked with news and live tournaments to ensure organic green sheet integrations (that relates to the tournament storyline) and promotions on-air driving new leads and acquisition to our site via content - Managed and published content updates and metadata files to GOLFPASS to help create more data recommendations based on viewing consumption

Golf ChannelDirector of Social Media

May. 2016 - Aug. 2018Orlando, Florida Area• Created and executed social (paid and organic) for the television media company GOLF, under the NBC Sports umbrella. Transformed the mindset of how GOLF views social media and digital • Implemented social-first content and video strategy which has helped us see over 80% YoY growth in native video views • Launched social segmentation strategy in early 2017 that has shown an increase in engagement across all social platforms • Worked closely with our ad-sales team on sold branded content opportunities, social-first strategy for the editorial content, and developed the app-push notification strategy • Launched regular social LIVE programming in 2017, as a way to drive more fan engagement on owned platforms as well as be a part of Facebook's new Watch and Video tab features • Launched Talent Engagement strategy to help build GOLF awareness and credibility through our on-air talent and analysts • Worked closely with the following areas on a daily basis: news and production, on-air talent, research/analytics, email, SEO, marketing communications, engineering, remote operations and creative solutions. • In addition to working closely with these teams, I also managed the relationship with our external digital agencies, influencers, and software vendors including Facebook, Snapchat, and Twitter. Engaged regularly with the digital and social teams from our GOLF partners: PGA Tour, LPGA Tour, R&A, Augusta National, and PGA of America. Managed a team of 6 highly motivated and socially focused members.

HSNSocial Media Marketing Manager

Mar. 2015 - May. 2016Tampa/St. Petersburg, Florida Area• Worked daily on ensuring the HSN multi-billion dollar retail brand and television network voice is heard on all social media channels while also measuring our team's success with our strategy for engaging multimedia content. • Created social strategy and oversee the campaign management of top-tier and blue-chip priority brands on our HSN social channels with HSN Emerging Media leadership • Managed and created strategy for social TV integrations utilizing the Spredfast platform to bring social to TV engagement • Owned and managed the HSN Social Editorial Calendar - Ensured visual storytelling on our channels stays cohesive with the company’s monthly theme - Created strategies on social contests and giveaways utilizing Shoutlet Canvas and Spredfast Promotions - Created the strategy and oversee social visualizations and integration on HSN.com, TV, and email for HSN • Internal and strategic liaison for internal communications on cross-company partnerships/initiatives (integrated marketing, creative, brand and TV departments) - Consumer marketing lead on various tiered campaigns including Entertainment Partnerships • Launched the HSN Periscope Channel in September 2015 to bring fans unparalleled access to our portfolio of celebrities including: Serena Williams, Red Carpet Movie Premiere of: JOY, Wendy Williams, Kristin Chenoweth, and Giuliana Rancic

Infusion BrandsDirector of Retention Marketing

Jul. 2011 - Dec. 2014Clearwater, FLLed e-commerce strategies for 5 CPG brands under Infusion Brands umbrella including: eDiets.com, ASTV, Inc., Ronco Holdings, Inc, Dual Tools, and DOC Clean and optimized the individual websites and sales funnels for these brands. Worked closely on the launch of paid media via DRTV for our brands. Oversaw media spend and creation of Direct Response (DR) advertising on both linear and digital platforms. Revenue Growth: -Responsible for Operations, Digital Marketing, e-commerce, Accounting and Customer Support for eDiets.com, a diet and wellness company servicing over 3 thousand members worldwide. -60% Increase in net sign-ups (new members/customers) driving net profit each week -85% Decrease in customer service volume and cases (crisis management lead) Leadership Initiatives: -Created the protocol for customer service complaints for eDiets.com -Launched Infusion Brands Team Building Product Fair, bringing all departments together for team building and morale boosting exercises and product knowledge (in-process) -Vendor Contract Negotiation: Assisted in signing of celebrity diet plan, Holly Madison and white-labeled products -Finalized and maintain portfolio of outside business partners leveraged on eDiets.com Marketing Experience: -Created and curated marketing content for digital marketing initiatives. -Increased Website Traffic Impressions from 2.1 million to 4.3 over 2 years (2012-2014) -161% Increase in social media following over 1 year (2013-2014) -Launched monthly e-newsletter resulting in 38% Increase in open rates and 108% increase on email marketing campaigns over a year (2013-2014) -Created branding for white label products under the eDiets private label of nutritional supplements Sales Experience: -Created & Deployed: 1st ever Ronco.com Black Friday-Cyber Monday 2014 Sale -66% increase in sales from 4 days than ANY month in 2013 or 2014 COMBINED. -Initiated corporate ad revenue sales for eDiets.com -Negotiated rev/share deals with outside vendors

eDiets.comSpokesperson

Apr. 2010 - Apr. 2014Spokesperson for the National Weight Loss Meal Delivery Plan by eDiets.com. My image was used in both national print advertisements and the national television commercial campaign.

Professional GolferTour Pro

Aug. 2005 - Jan. 2014-Competed at the highest level of Women’s Professional Golf -Played in two US Women’s Opens as well as played in two LPGA events on Sponsorship Invitations. -Cold Called major golf and sport companies for a potential sponsorship. -Former spokesperson for: Sunice, LIJA, Adidas/Taylor Made Golf, Heavy Putter, AWS, American Thermoplastics, Power Bilt Golf, and Swing Juice. -Official Travel Professional for Saddlebrook Resort -Played in corporate outings to promote the LPGA and myself to help assist in selling sponsorship opportunities with Fortune 500 companies.

Univeristy of Miami Alumni AssociationTelemarketing Supervisor

Aug. 2003 - Aug. 2005Coral Gables, FLOriginal position was held entry-level doing evening telemarketing on behalf of the University of Miami Alumni Association to raise funds for the University of Miami Annual Fund. Based on performance was promoted to Supervisor, overseeing calls and answering questions for fellow colleagues in addition to continue cold calling alumni. This position was held part-time in addition to maintaining my academics and position on the golf team.

University of MiamiNCAA Division I Athlete

Aug. 2001 - May. 2005Coral Gables, FLInducted into 2018 UM Sports Hall of Fame Class. Competed at the highest level of collegiate competition and excelled in all areas. A leader in the classroom as well as on the golf course, I was able to maintain: a high GPA, be inducted into the Highest Honor Society at the University of Miami and win 7 collegiate individual titles. In addition to this I was 3 time Team MVP and Captain. A leader and ambassador for the University of Miami for years to come, excelling in high pressure and competitive situations.