Roxana Dobrica

Business & Marketing Coach & Strategist

MarketingC-level ExecutiveSales & BizDevConsultingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerInfluencer Marketing ManagerGrowth HackerEvent ProducerCreative ProducerDigital Ads ManagerLife CoachingPartnerships ManagerHead of GrowthExecutive CoachCustomer ResearcherAssociate PartnerPartnerMarketing DirectorCMO

Roxana Dobrica is a highly skilled Business & Marketing Coach and Strategist. She specializes in helping businesses develop effective marketing strategies to reach their target audience and increase sales. Roxana uses her extensive knowledge in business and marketing to guide businesses towards achieving their goals. Her approach is tailored to each business, ensuring that strategies are suited to their unique needs. With a proven track record of success, she has helped numerous businesses grow and thrive in their respective industries. Roxana Dobrica's expertise lies in her ability to understand market trends, consumer behavior, and business dynamics, which she leverages to create impactful marketing strategies.

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧨100%

Consulting

Geos

🇦🇪100%

United Arab Emirates

Work Background

Founder & Business Marketing Consultant

ThatAgency.roFounder & Business Marketing Consultant

Mar. 2023Bucharest, Romania🔹 Helping businesses grow by developing marketing strategy, brand building, growth ideas and partnerships.

Business Growth & Marketing Director

MultitudeBusiness Growth & Marketing Director

Oct. 2020 - Mar. 2023Bucharest, Romania🔹 Build and develop the marketing strategy and growth ideas across different online and offline channels 🔹 Budgeting and P&L responsibility 🔹 Managing brand campaign and influencers activations 🔹 Sponsorships and PR campaigns 🔹 Partners deals and agreements negotiation 🔹 Leading Media and digital marketing agencies cooperation 🔹 Collaborate with different departments in order to reach marketing and sales KPIs 🔹 Solve problems quickly in a fast-paced, deadline-driven environment 🔹 Lead the launch of Ferratum Bank on Romanian market, creating partnerships and building the brand through various channels 🔹 Project management for new product launch working closely with IT, CX, Customer support in order to deliver the best services to the customers and reach profitability.

Regional & Partnerships Marketing Manager

MultitudeRegional & Partnerships Marketing Manager

Oct. 2018 - Oct. 2020Bucharest, Romania🔹 Marketing planning & Strategy for the Region: Online and Offline marketing campaigns following KPIs 🔹 Managing the marketing team, training, empowering and motivating. 🔹 Marketing Budget responsibility - planning and strategy 🔹 Influencer Management - in 3 different countries - build influencer strategy and lead the execution 🔹 Partners deals and agreements negotiation 🔹 Leading Media and digital agencies 🔹 Forcasting & Reporting

Global Content Manager / Social Media and PR Manager

MultitudeGlobal Content Manager / Social Media and PR Manager

May. 2017 - Nov. 2019Bucharest Metropolitan Area🔹 Deliberate SEO planning, strategy and goal setting 🔹 Development of brand awareness and online reputation 🔹 Content management and social media calendar 🔹 Set specific objectives and report on ROI and monitor traffic metrics 🔹 Coordinate and Collaborate with other teams in order to align the strategy and increase sales and brand awareness

Marketing Manager

MultitudeMarketing Manager

Jun. 2015 - May. 2017Bucharest, Romania🔹Brand building through partnerships and creative campaigns 🔹 Active management of media agencies and online channels 🔹 PR project to build brand trust and presence 🔹 Manage social media marketing channels 🔹 Responsible for managing the marketing budget to meet agreed but challenging sales KPIs across multiple products 🔹 Develop email strategies to maximise and manage CLV 🔹 Develop a holistic and integrated online/offline marketing strategy with a strong focus on ROI and ensure effective execution

Digital Marketing Manager| Social Media Marketing

FreelancerDigital Marketing Manager| Social Media Marketing

Jan. 2015 - Jul. 2015🔹 Managing the Social Media Marketing accounts 🔹 Facebook Ads - PPC campaings 🔹 On Site Seo and competitors 🔹 Creative Holiday Campaigns while coordinating content and blog activities 🔹 Coordinating Market Places accounts: Amazon/ Ebay 🔹 Weekly reports from Google Analytics with traffic indications/ cost/ conversion/ revenue

SEO Specialist

Traffic EmpireSEO Specialist

Dec. 2014 - May. 2015Bucharest🔹 Create advanced SEO strategy to improve and track site performance 🔹 Coordinate with PPC to align the SEO strategy 🔹 Competitors and keywords analysis 🔹 Utilize basic programming and web design skills to enhance SEO 🔹 Reporting and planning

Online Marketing Manager/ Social Media Manager/ PPC - Facebook Ads

Cellz.comOnline Marketing Manager/ Social Media Manager/ PPC - Facebook Ads

Sep. 2012 - Dec. 2014Bucharest, Romania🔹 Managing the Social Media Marketing accounts 🔹 Facebook Ads - PPC campaings 🔹 On Site and Off Site Seo 🔹 Competitors analysis 🔹 Coordinating blogs and content writers 🔹 Creating Newsletters and Banners Ideas 🔹 Creative monthly Campaigns 🔹 Weekly reports from Google Analytics with traffic indications/ cost/ conversion/ revenue

Assistant Manager

GfKAssistant Manager

Mar. 2009 - Oct. 2010Bucharest🔹 Ensure all communications, particularly relating to employees and clients 🔹 Support the PR activities 🔹 Having a strong role in building and maintaining the company culture 🔹 Junior HR activities 🔹 Compile management reports in a timely and accurate manner

Junior Field Coordinator Qualitative Department

GfKJunior Field Coordinator Qualitative Department

Nov. 2008 - Mar. 2009Bucharest, Romania🔹 Management of internal and external communication for project 🔹 Attending groups and assist moderators, including taking notes, typing up and pulling together information 🔹 Work closely with client on all aspects of project 🔹 Monitoring and coordinating projects to ensure accuracy and quality 🔹 Formatting and review of daily updates for all projects

Junior Marketing - Logistic coordinator

ORLY InternationalJunior Marketing - Logistic coordinator

Oct. 2008 - Sep. 2012Bucharest🔹 Social Media - Facebook/ Pinterest/ Youtube 🔹 Blog Management and Content Writting Online Ads 🔹 Monthly sales report 🔹 Coordinate the logistic team 🔹 Accounting and client service

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